Floral Theme for Sustainable Business Practices: A Visual Research

Visual Culture

Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
References........................................................................................................................................7
BIBLIOGRAPHY............................................................................................................................8

INTRODUCTION
The environment in broad terms comprises of different kind of living organisms, trees,
plants, etc. and it is the duty of modern businesses and firms to take care of the damage that is
being incurred to the natural resources. All these factors which exist in our natural surrounding is
directly or indirectly affecting our daily life which is why the issue of sustainability which is the
main theme of this essay is of prime importance. Nowadays, various activities performed by
humans adversely affect this environment and make it more polluted which is why businesses
must strive to undertake greener business practices. (Moura, Frankenberger, and Tortato, 2019).
Not only human beings but several business organisation or manufacturing industry also
responsible for the poor condition of environment which is why the environment must be taken
care of in a proper way using sustainable measures and practices. The main theme which will be
the part of the visual research which is being conducted in this passage involves floral theme and
décor which is due to my personal inclination towards flowers due to their aesthetic appeal and
the way in which they protect the environment and have a very low carbon emission rate. The
main research methodology which will be used in this essay will feature a primary research
methodology featuring 10 images which will be related to theory of sustainability and the chosen
floral theme to solve major sustainability issues.
MAIN BODY
Various types of theories have been introduced in the field of sustainability and one of the
most major ones involves green economy theory (Mudretsov, Prudnikova, 2020) and it
basically involves the thought of making each and every business functions working in the
favour of making environment better for the upcoming generation. The theory of green economy
includes the huge scope of content which is concerning about (concerns) the coordination
between humans and the surrounding in which they live. People who introduced this theory
believes that decisions which are related to the economy must be taken by keeping our natural

atmosphere in mind (Musvoto, Nortje, and Nahman, 2018) (more than 2 authors, so Musvoto et
al., 2018). The subject matter which is explained with the help of this theory is that how this
theory is helpful in improving the sustainability. From many years, government of various
countries in the world have been using the idea of green economy as a plan of action. By shifting
the economy of the country towards being more sustainability oriented, it has become easy to
solve various problems which affect the growth of the country.
With the help of this essay the idea of floral theme has been used, for conveying the
message of safety of environment and inspiring them to do something in this regard. Various
other elements also used in with this floral design idea to make it more representable and
effective. During this essay questions like 'what are the problems which are faced by the various
business firm to maintain sustainability in their operations?' or 'what could be innovative and
ideal steps can be taken by these organisations?' and 'how sustainability is key factor for saving
the environment?' will be examine. Apart from these questions, there is a hypothesis which will
be the base of this essay and continuously followed is “Floral themes help businesses become
more sustainable in the long run”.
Through this visual research an evaluation will be done which will describe the idea of
sustainability which we can use with the execution of floral structure design. In this the method
of research which has been used is primary. In this type of research, the data and the information
which has discussed is completely new and not picked up from any other research. Next element
which is being considered while doing this research is auto- ethnographic method of research
which will help in identification of own experience or views, and writing down all these things in
essay (Ostman et al., 2019).
The first image is portraying the floral theme along with its benefits to make the optimum
use of natural resources which relates strongly to the theme of green economics which also
advocates the use of environment friendly resources. The picture is also encouraging the green
economic theory, which states the focus on the green environment and its sustainability and to
also follows the idea of going green using flowers while also using candles to make the aesthetic
look great.
This next image highlights the uses of flower as a mode of decoration and innovation as,
they can be used to change the background and the surroundings as well and accounts for the
way in which floral theme can be applied to decorate business spaces. This also ties to the floral