Visual Culture Presentation on Floral Window Shop Design

This presentation covers research, concept building, and shop window design analysis for a floral window shop. It includes a mindmap on ethical responsibility, selection of images, and a comparative analysis of two images. The presentation also covers the concept of sustainability, advantages and disadvantages, and the impact on viewers.

Visual culture
presentation assignment

Contents
Introduction................................................................................................................................4
Main Body..................................................................................................................................4
PART 1: Research......................................................................................................................4
Group topic.............................................................................................................................4
Mindmap on Ethical responsibility........................................................................................5
20 images with floral window shop.......................................................................................6
Selection of 5 pictures..........................................................................................................19
Comparative analysis of two images....................................................................................21
Descriptive analysis.............................................................................................................22
PART 2: Concept building and ideas expansion......................................................................23
Mindmap on selected topic..................................................................................................23
Concept explanation.............................................................................................................24
5x products used in the shop window..................................................................................24
5x art objects used in show window....................................................................................28
3x background potential for shop window design...............................................................29
Relevant images for window design....................................................................................30
1x shop window design........................................................................................................31
Slogan...................................................................................................................................31
Name of the store.................................................................................................................31
Colour pallet.........................................................................................................................31
PART 3: Shop window design explanation analysis...............................................................32
Description of shop window design.....................................................................................32
Concept................................................................................................................................32
Theory..................................................................................................................................32
Aspect of sustainability........................................................................................................32
Advantage and disadvantage of concept..............................................................................32

Impact on viewers................................................................................................................33
Slogan...................................................................................................................................33
PART 4: Shop window design group presentation..................................................................33
References................................................................................................................................34

Introduction
The given portfolio consists of multiple tasks which is related to group working for a
given topic. It consist of various activities to be performed individually as well as in groups.
This considers development of mindmaps, selection of relevant images for shop window,
slogans and relative theories.
Main Body
PART 1: Research
Group topic
Floral Window Shop is a place where viewers may obtain cut flowers and beautiful
plants. Flower care, flower arrangement, floral design, retailing, and in many cases, flower
delivery are all part of the floral trade.

Mindmap on Ethical responsibility
Ethical responsibility
Cons
Sustainability
DriversSustainability
Models
Pros
Costly
Human
Economic
Positive workings
Government
action
Brand image
Social
Economical
Environmental
Wastages of
resources

20 images with floral window shop
Image 1
Image 2

Image 3
Image 4

Image 5
Image 6

Image 7
Image 8

Image 9
Image 10

Image 11
Image 12

Image 13

Image 14

Image 15

Image 16

Image 17

Image 18
Image 19

Image 20

Selection of 5 pictures
Description
The given image displays series of flower and leaves being shredded around the
window that enhances the look. From the image freshness in the environment can be felt
through attractive decoration at the window.

Description
The above image displays a floral window shop display that includes systematic
decoration of flower under the window.
Description
The above image displayed describes the floral window shop design that seems to be
clean and appropriate and systematic and professional can be displayed through the arranged
display.
Description
The above image displays floral design of window that includes red, pink, white blue
and mustered colour flowers which are displayed at the window.

Description
From the analysis of the above image, several description with regards to red, white
and pinkish combination of flowers was being displayed on the window.
Comparative analysis of two images
Visual comparison analysis
The comparison between the images selected, it can be said that chosen window
design was selected because of attractive design and coordination with potential of
redesigning.

Descriptive analysis
The selected image displays huge variety of flowers in the floral window shop. This
includes wide variety of flowers being available to be sold to desirable customers. The
presented window shop picture presents availability of wide range of flowers in a well
organised manner. This rations for selection of the above image depicts sense of care and
fresh flowers being available at the workshop.
Interpretation
The colour of flowers used in the shop window display is white, pink, yellow and
brown. The concept addressed by window shop display relates to quality of fresh products
available at the shop in a well organised manner. Certain objects such as tables and
decorative ribbons are used to show proper arranged format being accepted at the window
shop.
Conclusion
From the analysis of discussion and interpretation that relates to window shop display,
it can be said that innovative methods for promoting products of the retail shop is being
highlighted. It can stated that special attention is being given in contemporary market to
display attractive items while being part of marketing activity for the company.

PART 2: Concept building and ideas expansion
Mindmap on selected topic
Floral Window Shop
Cons
Principles
Factors
Pros
Bored
Balance
Unity
Best quality
flowers
No stress
Nice environment
Form
Colour
Future job
unclear

Concept explanation
 A florist sells cut flowers and decorative plants in a retail setting.
 Flower care, flower arrangement, floral design, retailing, and in many cases, flower
delivery are all part of the floral trade.
 Florist shops are a constantly popular industry and one of our most popular guides.
 The concept of working in this firm including trends and obstacles, as well as some
research resources for people interested in the florist shop industry.
 There is a lack of creating relationships with other floral shops as well as marketing
oneself in the neighbourhood in which one works.
5x products used in the shop window

5x art objects used in show window

3x background potential for shop window design
Responsible consumption and production
Climate action
Partnership for the goals

Relevant images for window design

1x shop window design
Slogan
The slogan for the window shop is “Say I love you with flowers”. The slogan depicts
sign of love that is depicted through flowers by an individual.
Name of the store
The name of the store is Floral Window Shop.
Colour pallet
The colour pallet includes wide range of colour that is being used in decorating the window
shop design. This include various collection of colours and tools for use in paint and
illustrating programs.
PART 3: Shop window design explanation analysis
Description of shop window design
In the flowery window shop, the selected image shows a large choice of flowers. This
comprises a diverse range of flowers offered for sale to discerning buyers. The shown
window store image depicts a well-organized selection of flowers. The following photograph
was chosen because it conveys a sense of care and the availability of fresh flowers at the

workshop. Innovative approaches for advertising retail store items are being emphasised,
according to the study of conversation and interpretation that pertains to window shop
display. It can be said that in today's market, extra attention is paid to displaying appealing
things as part of the company's marketing efforts.
Concept
The flower shop's front window display is crucial since it acts as a marketing tool for
attracting clients. It should feature a variety of the flowers your store sells, all of which
should be exhibited in unique ways. The concept of the shop is directed at use of colour pallet
at the design window to attract wide range of customers.
Theory of Sustainability
The theory is based on the value of colour in flower design cannot be overstated. It
frequently conveys a piece's first expectation and overall feeling; bright and colourful, gentle
and gloomy, diversified and contemporary. High-contrast pieces, such as yellow and purple,
might appear humorous and distinctive, however, a more homogeneous colour scheme of
pinks and reds can appear modest and unified. The impression of an arrangement can also be
influenced by the use of concentration. Soft pinks and delicate yellows will produce a feeling
of youth, spring, and comfort.
Aspect of sustainability
The aspect of sustainability for the given concept relates to use of chicken wire that is
a more environmentally friendly alternative to floral foam. It's a stretchable substance that
can be sliced and shaped into a shuttle to hold a floral arrangement's structure in place.
Instead of utilising artificial floral foam, moss may be utilised as a water source to keep the
arrangement fresh.
Advantage and disadvantage of concept
Advantage Disadvantage
 Guides better marketing technique
for a floral shop window shop.
 Helps while working in competitive
environment.
 Could prove to be risky in dynamic
environment.
 Costly method
Impact on viewers
Being the producer of the window design, following are the impacts on viewers that is
expected;

 Sense the feeling of love and care.
 Making purchase od flowers and spreading love.
 Promote humanity
 Contribute towards positive working environment.
Slogan
The slogan for the window shop is “Say I love you with flowers”. The slogan depicts
sign of love that is depicted through flowers by an individual.
PART 4: Shop window design group presentation
Covered in PPT

References
Books and Journals
Birnbauer, R., 2021. Doing Difference: The Performance of Order in the Market for Islamic
Fashion in Berlin. In Infrastructure, Morality, Food and Clothing, and New
Developments in Latin America. Emerald Publishing Limited.
Gough, K., 2021. Public Mourning: Adult Programming Case Study. Journal of Museum
Education, 46(2), pp.171-177.
Moyse Ferreira, L., 2022. “A Seductive Weapon… a Necessary Luxury”: Shopping for
‘Designer Perfume’During the Interwar Period. In Shopping and the Senses, 1800-
1970 (pp. 169-189). Palgrave Macmillan, Cham.
Muroya, M., Oshima, H., Kobayashi, S., Miura, A., Miyamura, Y., Shiota, H., Onai, K.,
Ishiura, M., Manabe, K. and Kutsuna, S., 2021. Circadian clock in Arabidopsis
thaliana determines flower opening time early in the morning and dominantly closes
early in the afternoon. Plant and Cell Physiology, 62(5), pp.883-893.