Marketing Strategy of Fly Emirates Airline

[TITLE]
[NAME]
[PROFESSOR NAME]
[UNIVERSITY NAME]
[CITY AND STATE]
[DATED]
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EXECUTIVE SUMMARY:
Executive summary explains the business plan or strategic marketing
campaign of the Fly Emirates Airline. Marketing strategy shows that the
marketing campaign for the fly Emirates airline is effective and suitable for the
growth of the company. As an airline company, the fly Emirates use the strong,
effective campaign to market their services as a brand. It makes this brand more
renowned in the world. It started its journey in the market from the middle east;
now company operates from approximately all the continents of the world. Now
it has a high level of capital, revenue, and capacity in the market.
In this assignment, we are taking the Fly Emirates as an airline company
and analyse the current marketing campaign of the Fly Emirates. The role of Fly
Emirates marketing campaign is to achieve their business and commercial goals
alongside other elements of the marketing mix. First, we introduced the company
Fly Emirates. The Fly Emirates is the fourth largest airline company in the world.
It is a Dubai based company which is operating by the government. It is the
largest company of the MiddleEast which is providing airline services all over the
world. Emirates provides service to more than eight countries and more than one
hundred and forty cities. Cargo service is also provided across the world with
world biggest Emirates Skycargo planes (Kayak.com. 2018).
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CONTENTS
INTRODUCTION......................................................................................................................4
Purpose of the Report.............................................................................................................5
Aims and objective of the Business Report............................................................................5
BRAND RECOGNIZATION AND MARKETING STRATEGY............................................5
ADVERTISING AND STRATEGIC CAMPAIGN................................................................12
ANALYSIS AND RECOMMENDATION.............................................................................17
REFERENCE:..........................................................................................................................19
APPENDIX..............................................................................................................................22
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INTRODUCTION
Airline Marketing is a type of marketing in which airline services are sold or
promote through advertisement such a poster, newspaper ads, social media ads,
sponsors different teams, etc. In the modern world, there are different types of
platforms for marketing such as electronic marketing, digital marketing, email
marketing, social media marketing, etc. The basic function of marketing is selling
products or services to those people who are interested in or not interested in it. It
also provides customers with facilities to select the appropriate products
according to the requirements and features of the products (John, 2001).
Purpose of the Report
The purpose of this report is to understand the role of trading or business
goals in the airline industry and marketing communication in achieving the
business goal. This business report helps to identify the marketings elements in
achieving the commercial goals of the company. In the above discussion, we link
these elements in the overall marketing strategy. This marketing strategy of the
Fly Emirates invites the individuals all over the world to discuss or give an
opinion about the strategic marketing campaign of the Fly Emirates Airline
(Kuiper, S. and Clippinger, D. 2012).
Aims and objective of the Business Report
The main objective of the Business report of the Fly Emirates is analysis a
current marketing campaign of the Fly Emirates and understands the strategy of
marketing campaign role in achieving goal and objective of the commercial
objective and different other elements included in the marketing mix campaign.
All these elements are helpful to achieve the aim of the current commercial
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objective of the Fly Emirates airline and airline is growing rapidly business wise
all over the world (CRAINER, S. 2010).
BRAND RECOGNIZATION AND MARKETING STRATEGY
Marketing goals of the Fly Emirates are achieving because of their
marketing strategies and marketing campaign. These marketing strategies are an
important part of their success, and the following are marketing strategies and
marketing campaigns used in the Fly Emirates. The first strategy of the Fly
Emirates is Brand recognization.Brand recognization is the measure by which
consumer is able to recognize the brand from its qualities (Kotsi and Slak Valek,
2018) It is important for the company to renowned as a brand in the market. To
increase the goals of sales. The Fly Emirates is using brand recognition strategy
for raising brand and product awareness in the clients. They recognised as a brand
in the international airline market all over the world;. The Fly Emirates is
spending approximately seven hundred million Dollars in ads and sponsorship
through sports, billboards, internet ads, social media ads, etc. (Gerber, C.,
Terblanche-Smit, M. and Crommelin, T. 2014).
Source: (Mail Online, 2016)
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Second Fly Emirates Airline marketing strategy is Key Branding
Messages. The focus of the airline company is to brand Emirates as a premium
airline. Marketing strategies include focusing or targeting audience of middle age
or less than forty years of age people. Most of the audience are professionals and
businessman or woman. Travellers or business professionals are a main targeted
audience of the brand messages. The Fly Emirates provides more facilities and
features for professional and travellers through different discount schemes
(Branding key to financial services. 2000).
Source: (Emirates, 2018)
The third marketing strategy of the Fly Emirates is Social Media. Social
media is an important platform for digital marketing. It is an essential thing for
promoting the business and generates sales for any company. Social media
websites like Facebook and Twitter is the platform for opportunities. Promoting
different important packages and features of travel and tour are mostly done
through social media platform s such as Facebook, twitter, google plus. Etc.
Informative media content is included in the post of social media websites along
with promos, ads, and customer service support. The Fly Emirates posts three to
five posts on Facebook in a week and ten to fifteen posts on Twitter in a week.
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