An Analysis of the impact of “Flybuys” loyalty cards scheme on purchasing intention of customers in Coles supermarket, Australia

This business research analyzes the impact of “Flybuys” loyalty cards scheme on purchasing intention of customers in Coles supermarket, Australia. It covers topics such as research design, literature review, ethics, qualitative and quantitative research, and mixed methods research. The research course has increased the understanding of the association between “Flybuys” loyalty cards scheme and purchasing intention of customers in Coles supermarket, Australia.

Running head: BUSINESS RESEARCH
An Analysis of the impact of “Flybuys” loyalty cards scheme on purchasing intention of
customers in Coles supermarket, Australia

BUSINESS RESEARCH 2
Table of Contents
The effectiveness of the learning experience...............................................................................................3
Ways in which learning experience may serve in future..............................................................................5
What did I read, see and hear.......................................................................................................................6
How was Business Research useful for your Research Learning Process?..................................................6
What is the Reason to do this business research?........................................................................................6
How does learning experience serve me in a future career?........................................................................7
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
Appendix.....................................................................................................................................................9

BUSINESS RESEARCH 3
The effectiveness of the learning experience
Reflection writing is used for evaluating the understanding and leaning improved throughout the
business research program. The given table shows the summary of my learning as per the weekly
basis:
Week Topic Covered Reflection
1 The nature, process, and strategy
of business research
I have increased my knowledge that business
research is collected for exploring the
association amid “Flybuys” loyalty cards
scheme and purchasing intention of customers
in Cole’s supermarket, Australia. It also helps
to address different research concern through
the business process (Anton, 2016).
2 Research design and planning the
research process
Business research is a systematically designed
activity that I will need for attaining the
objectives on time.
3 Literature Review and Writing
Business Research
I have increased my awareness regarding the
different view of authors with respect to the
impact of “Flybuys” loyalty cards scheme on
purchasing intention of customers in Cole’s
supermarket, Australia. Moreover, it illustrates
how to collect the synopsis into significant
literature review (Bues, et. al., 2017).
4 Ethics and Legal Consideration in Business researcher will focus on considering
the ethics. For example, taking an approval

BUSINESS RESEARCH 4
Business Research before conducting the interview on targeted
respondents. In this manner, a researcher
would send the earlier consent mail to senior
manager (Chiara, and Mauri, 2013).
5 The Nature of qualitative
research, sampling and
participant observation
In such week, I have increased my knowledge
via qualitative investigation such as, interview.
6 Interviewing, Focus Groups and
Language in qualitative research
I have developed my knowledge about the
focus group, interviewing and language in
qualitative investigation.
7 Qualitative Data Analysis During such week, I have increased my
knowledge with respect to different tool to
assess the qualitative information hence I am
able to make qualitative research approaches
(Gomez, et. al., 2014).
8 The Nature and Sampling in
Quantitative Research
I have gained my knowledge regarding the
process of survey and also learned that
researcher should choose sample rather than
targeting the whole population in research.
9 Structured Interviewing and
Questioner Design
In such week, I improved my learning with
respect to different aspects such as process of
semi-structured and structured interview.
10 Structured Observation and Throughout this week, I have generated my

BUSINESS RESEARCH 5
Content
Analysis
understanding with regards to the ways of
conducting the structured observation and
consideration of content.
11 Secondary Analysis and
Quantitative Data Analysis
I developed my knowledge about the method
of using the already published information.
This will save my time from research.
12 Mixed methods research:
combining quantitative and
qualitative research
It is renowned technique in which both
qualitative and quantitative research
characteristics has been involved in
investigation for obtaining the reliable outcome
(Kotler, 2010).
This business research is profession course that is related to my research and it is flexible for me
to enhance my research skills. Moreover, it offers an innovative and creative environment for
learning. I have increased my knowledge regarding the association between “Flybuys” loyalty
cards scheme and purchasing intention of customers in Coles supermarket.
Ways in which learning experience may serve in future
This business research has generated my different competencies to develop my experience
because I have drafted primarily to attain my research proposal. I have gained my experience
regarding qualitative and quantitative strategies that enhance my identified capabilities and
develop my attitude and behavior in a proficient manner (Zakaria, et. al., 2014). In contrast to
this, assignment 2 was beneficial for me to improve my knowledge regarding the methodology
for conducting the research on impact of “Flybuys” loyalty cards scheme on buying intention of
customers in Coles supermarket, Australia.

BUSINESS RESEARCH 6
What did I read, see and hear
During the week, I read and see several textbooks and lecture notes in order to understand the
impact of “Flybuys” loyalty cards scheme on purchasing intention of customers in Coles
supermarket, Australia in depth. I also see several videos on the process of research. I see
different videos of experts and professionals about the research matter. In this business program,
I have worked on different assignments such as research methodology and literature review.
Before this program, I had no much idea about what to do (De Wulf, and Schroder, 2003). But,
the combination of Google, YouTube and lecture slides. Consequently, I was able to attain my
task in a comprehensible manner.
How was Business Research useful for your Research Learning Process?
This business research was beneficial for me in my learning procedure of research. Since, it has
developed my understanding of how to pool data and how to assess it in an effective way. In
addition, a research program related to this business research involves the limitation of
investigation and time plan. It would support me for attaining each activity in the required time
period. This business research also supports me for understanding the business circumstance.
What is the Reason to do this business research?
I have gained my conceptual understanding regarding the investigation in an appropriate way.
But, theoretical understanding is essential for accomplishing the research on time. The sampling
technique would facilitate me for selecting the sample through a large number of respondents.
The process of completing the research can be learned after increasing the practical knowledge
about business research. Moreover, it supports to understand the impact of “Flybuys” loyalty
cards scheme on purchasing intention of customers in Coles supermarket, Australia.

BUSINESS RESEARCH 7
How does learning experience serve me in a future career?
The learning experience about business research helps me to develop my career in an effective
way. I have observed several practices throughout the practical research that allows me for using
the parameter to endorse the business. I have increased my knowledge with regards to “Flybuys”
loyalty cards scheme and purchasing intention of customers through this program and it supports
me for building the business (Zakaria, et. al., 2014). I have developed my understanding with
regards to strategies to influence the purchasing intention of customers. It would aid me for
making career in the retail sector in the future.
Conclusion
As per the above discussion, it can be concluded that this business research course has increased
my understanding with respect to the impact of “Flybuys” loyalty cards scheme on purchasing
intention of customers in Coles supermarket, Australia.

BUSINESS RESEARCH 8
References
Anton, J (2016), Customer Relationship Management: Making Hard Decisions with Soft
Numbers, Upper Saddle River: Prentice Hall.
Bues, M., Steiner, M., Stafflage, M. and Krafft, M., 2017. How Mobile In‐Store Advertising
Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer
Perspective. Psychology & Marketing, 34(2), pp.157-174.
Chiara, Mauri (2013), “Card loyalty: A new emerging issue in grocery retailing”, Journal of
Retailing and Consumer Services, Vol.10, pp.13-25.
De Wulf, K, and Schroder, GO (2003), “Assessing the impact of a retailer’s relationship effort
on consumers‟ attitudes and behavior”, Journal of Retailing and consumer services, Vol. 10,
pp.95-108.
Gomez, MI, Mclaughlin, EW, and Wittink, DR (2014), “Customer satisfaction and retail sales
performance: an empirical investigation”, Journal of Retailing, Vol 80, pp 265-278.
Kotler, P (2010), Marketing Management 10, New Jersey: Prentice Hall.
Zakaria, I., Rahman, B.A., Othman, A.K., Yunus, N.A.M., Dzulkipli, M.R. and Osman, M.A.F.,
2014. The relationship between loyalty program, customer satisfaction and customer loyalty in
the retail industry: A case study. Procedia-Social and Behavioral Sciences, 129, pp.23-30.

BUSINESS RESEARCH 9
Appendix
Exhibit 1: The effectiveness of the learning experience
Week Topic Covered Reflection
1 The nature, process, and strategy
of business research
I have increased my knowledge that business
research is collected for exploring the
association amid “Flybuys” loyalty cards
scheme and purchasing intention of customers
in Cole’s supermarket, Australia. It also helps
to address different research concern through
the business process (Anton, 2016).
2 Research design and planning the
research process
Business research is a systematically designed
activity that I will need for attaining the
objectives on time.
3 Literature Review and Writing
Business Research
I have increased my awareness regarding the
different view of authors with respect to the
impact of “Flybuys” loyalty cards scheme on
purchasing intention of customers in Cole’s
supermarket, Australia. Moreover, it illustrates
how to collect the synopsis into significant
literature review (Bues, et. al., 2017).
4 Ethics and Legal Consideration in
Business Research
Business researcher will focus on considering
the ethics. For example, taking an approval
before conducting the interview on targeted
respondents. In this manner, a researcher

BUSINESS RESEARCH 10
would send the earlier consent mail to senior
manager (Chiara, and Mauri, 2013).
5 The Nature of qualitative
research, sampling and
participant observation
In such week, I have increased my knowledge
via qualitative investigation such as, interview.
6 Interviewing, Focus Groups and
Language in qualitative research
I have developed my knowledge about the
focus group, interviewing and language in
qualitative investigation.
7 Qualitative Data Analysis During such week, I have increased my
knowledge with respect to different tool to
assess the qualitative information hence I am
able to make qualitative research approaches
(Gomez, et. al., 2014).
8 The Nature and Sampling in
Quantitative Research
I have gained my knowledge regarding the
process of survey and also learned that
researcher should choose sample rather than
targeting the whole population in research.
9 Structured Interviewing and
Questioner Design
In such week, I improved my learning with
respect to different aspects such as process of
semi-structured and structured interview.
10 Structured Observation and
Content
Throughout this week, I have generated my
understanding with regards to the ways of
conducting the structured observation and

BUSINESS RESEARCH 11
Analysis consideration of content.
11 Secondary Analysis and
Quantitative Data Analysis
I developed my knowledge about the method
of using the already published information.
This will save my time from research.
12 Mixed methods research:
combining quantitative and
qualitative research
It is renowned technique in which both
qualitative and quantitative research
characteristics has been involved in
investigation for obtaining the reliable outcome
(Kotler, 2010).