An Analysis of the impact of “Flybuys” loyalty cards scheme on purchasing intention of customers in Coles supermarket, Australia

Running head: BUSINESS RESEARCH
An Analysis of the impact of “Flybuys” loyalty cards scheme on purchasing intention of
customers in Coles supermarket, Australia

BUSINESS RESEARCH 2
Table of Contents
The effectiveness of the learning experience...............................................................................................3
Ways in which learning experience may serve in future..............................................................................5
What did I read, see and hear.......................................................................................................................6
How was Business Research useful for your Research Learning Process?..................................................6
What is the Reason to do this business research?........................................................................................6
How does learning experience serve me in a future career?........................................................................7
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
Appendix.....................................................................................................................................................9

BUSINESS RESEARCH 3
The effectiveness of the learning experience
Reflection writing is used for evaluating the understanding and leaning improved throughout the
business research program. The given table shows the summary of my learning as per the weekly
basis:
Week Topic Covered Reflection
1 The nature, process, and strategy
of business research
I have increased my knowledge that business
research is collected for exploring the
association amid “Flybuys” loyalty cards
scheme and purchasing intention of customers
in Cole’s supermarket, Australia. It also helps
to address different research concern through
the business process (Anton, 2016).
2 Research design and planning the
research process
Business research is a systematically designed
activity that I will need for attaining the
objectives on time.
3 Literature Review and Writing
Business Research
I have increased my awareness regarding the
different view of authors with respect to the
impact of “Flybuys” loyalty cards scheme on
purchasing intention of customers in Cole’s
supermarket, Australia. Moreover, it illustrates
how to collect the synopsis into significant
literature review (Bues, et. al., 2017).
4 Ethics and Legal Consideration in Business researcher will focus on considering
the ethics. For example, taking an approval

BUSINESS RESEARCH 4
Business Research before conducting the interview on targeted
respondents. In this manner, a researcher
would send the earlier consent mail to senior
manager (Chiara, and Mauri, 2013).
5 The Nature of qualitative
research, sampling and
participant observation
In such week, I have increased my knowledge
via qualitative investigation such as, interview.
6 Interviewing, Focus Groups and
Language in qualitative research
I have developed my knowledge about the
focus group, interviewing and language in
qualitative investigation.
7 Qualitative Data Analysis During such week, I have increased my
knowledge with respect to different tool to
assess the qualitative information hence I am
able to make qualitative research approaches
(Gomez, et. al., 2014).
8 The Nature and Sampling in
Quantitative Research
I have gained my knowledge regarding the
process of survey and also learned that
researcher should choose sample rather than
targeting the whole population in research.
9 Structured Interviewing and
Questioner Design
In such week, I improved my learning with
respect to different aspects such as process of
semi-structured and structured interview.
10 Structured Observation and Throughout this week, I have generated my