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Flydubai. ad campaign. Enter your name here. The essenc

   

Added on  2022-11-23

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FLYDUBAI AD CAMPAIGN
Enter your name here
Flydubai. ad campaign. Enter your name here. The essenc_1

THE ESSENCE OF FLYDUBAI
Doleep Studios is a leading ad agency in the UAE and it has
been tasked with marketing a campaign for Flydubai.
The identified essence of the brand has been identified by
them as follows:
Removing travel barriers.
Making traveling more affordable.
Making traveling flexible and convenient.
Flydubai. ad campaign. Enter your name here. The essenc_2

COMPETITION
Emirates and Qatar Airways are the main competitors of this
company.
They have highly focused on their quality of services, without
focusing much on the high prices.
This provides for the ground for Flydubai to exploit.
Flydubai. ad campaign. Enter your name here. The essenc_3

TARGET GROUP
Profile: Business and working class people.
Behavior: Have the need to travel once in a while.
Have an annual income of at least AED 50,000-75,000.
Psychographic: Financially conservative.
Belongs in the middle class society.
Flydubai. ad campaign. Enter your name here. The essenc_4

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