Investigation of Consumer Perception of Fonterra Co-operative Group Limited's Product Line
VerifiedAI Summary
This marketing research proposal aims to investigate the factors affecting the sales volumes of Fonterra Co-operative Group Limited. The report will identify the perception of consumers regarding the products offered by Fonterra to identify the issues in stagnancy in sales for the past decade. The report will propose the organization to conduct a study for identifying reasons for lack of improvements in sales and return.