Impact of Covid-19 on Food and Beverage: A Case Study of Harvester Restaurant

Food and Beverage
before

Table of Contents
TOPIC - Food and Beverage before, now and after Covid-19........................................................3
INTRODUCTION...........................................................................................................................3
Aim of the Study..........................................................................................................................4
Objectives of the Study................................................................................................................4
RSEARCH METHODS...................................................................................................................4
RESOURCES AND PLANNING...................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

TOPIC - Food and Beverage before, now and after Covid-19
INTRODUCTION
Every business need a specific planning and it is necessary to implement the planning in a
proper manner. All types of organisation require effective plan and some kind of innovation so
that they can secure their market position successfully. Hospitality industry is one of the most
demanding industry that play a significant role in the growth of country economy. Hospitality
industry provide various types of services and mainly work for the people and the main target of
this industry is to gain customers satisfaction and full fill all the expected requirements of them.
Hospitality industry consider as the base of the market and because it is also engaged with the
tourism industry. Food and beverage include raw food, materials, packaging and distribution and
it include prepared food, packed food, alcohol and other non alcohol beverages. Food and
beverage help to attract lot many customers that’s why all the hotels and restaurants main
concerned about their menu and consider those food items that mainly like by the people so that
they can take the competitive advantages. This report will cover the whole scenario of food and
beverage of Harvester Restaurant which is a big restaurant chain with almost 230 outlets. This
restaurant founded in 1983 by the Courage Brewery and the headquarter of this restaurant is in
Birmingham, United Kingdom. The main purpose of this report is to identify the whole situation
of food and beverage before and after the Covid-19 pandemic. This report also identifies the
impact of covid-19 on the food and beverage sales and which strategies need to adopt by the
business so that they can overcome with the Covid-19 uncertainty.
Covid-19 pandemic first case reported in China in 2019 December. This pandemic mainly
caused by the “Sever Acute Respiratory Syndrome”. In United Kingdom, this pandemic reached
in last January 2020 and became the reason of many deaths. This pandemic created many
adverse impact on the life of the people and also give negative impact on their professional life,
most of the people lost their jobs during lockdown period. Some companies closed their business
and faced many losses and some companies started work from home. Covid-19 give negative
impact all of industries and mainly hospitality industry because that time social distancing is
mandatory to prevent themselves from the harmful impact of this pandemic so the business of
hotels and restaurants totally closed. It gave adverse impact on the selling of food and beverage
because all the restaurants were closed and people were avoiding fast food and outsider foods