The Business Development Plan of the Crave Eat And Repeat Bakery in Walthamstow, UK
Added on 2020-10-23
23 Pages4795 Words479 Views
Business DevelopmentFinanceMaterials Science and Engineering
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Food and Beverage Management
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1MAIN BODY..................................................................................................................................1Story.............................................................................................................................................1License requirement:...................................................................................................................1Mission........................................................................................................................................1CONCLUSION..............................................................................................................................19REFERENCES..............................................................................................................................20
EXECUTIVE SUMMARYThe report will include the business development plan of the Crave Eat And Repeatbakery in Walthamstow in UK. The bakery will provide various products of bakery. The itemsare cakes, pastries, donuts and breads. The report will study the organization structure, thebusiness description and market analysis. Also the report will include the sales strategies of the Crave Eat And Repeat bakery. Andalso the financial statements of the bakery. MAIN BODYBusiness description-Now a days there are many new innovation and ides in the business world. From all thesubsequent requirements in life food is the essential part of a persons life. People spend moneyfor the right type of food. Food being a major part of ones routine have to be in good quality.People in UK like the sweet foods which includes cakes, pastries and donuts. People in UK morelikely to spend major amount of there earning for food (Davis and et.al., 2018). StoryFor meeting the purpose of serving quality breads and bakery items the company CraveEat And Repeat is opening a store in Walthamstow in London which is a district in the north eastof the country. The bakery store is to be opened near the Stratford London Station. The place is amulti network rail hub which many trains arrival and departure. The bakery aims at serving thebest quality of the bakery items in the town. The store is opened wide to all the citizen with latenight serving of food (Wood, 2018). License requirement:For initiating the business on which there would be requirement of various licenses suchas:Business licenseSales permitHealth Department permitFire department Permit etc.MissionAlso the district of Walthamstow have majority of Romanian people therefore the bakeryfocus on the Romanian type of food. The main products of the bakery includes breads, pastries,1
cakes and donuts. The Crave Eat And Repeat bakery will serve fresh bread to the customerswhich will be both brown bread and white bread. Also the cakes and pastries are available indifferent flavors that are as follows- Cakes and pastriesCakes and pastries are lived by the majority of people in Walthamstow. The Crave EatAnd Repeat bakery offers the various flavors in cakes and pastries. The main ingredients ofmaking a cake and pastries are- bread, butter, flour, eggs, and also raising agent which is addedto flour. The basic structure of cake is prepared and the flavors are added according to therequirements. Mainly the chocolate syrup is used in Crave Eat And Repeat bakery as there iswide demand of chocolate flavor cakes and pastries. The cakes and pastries are prepared in sucha way that they are fluffy, soft and delicious in taste. ChocolatePineappleBlack current White currentChocolate truffleIllustration 1: Chocolate cake(Source: Sugar freeCakes Online,2019)Donuts2
The another best selling item in bakery are the donuts. The donuts ate loved buy bothadults and children. They are commonly eaten by the children. The in bakery Crave Eat AndRepeat there are ample amount of varieties in the donuts. The bakery makes fresh and deliciousdonuts for the customers. The specially of the Crave Eat And Repeat company donuts are theyare made in low calorie and low fat which is preferred by the health watchers (Renton,Daellenbach and Davenport, 2016). The main ingredients of donuts are yeast, milk, bread flour,pure vanilla extract, egg yolks, sugar, small quantity of salt, butter and vegetable oil for frying. The varieties of donuts in the bakery Crave Eat And Repeat includes the following flavors-Vanilla frosted with sprinkles Strawberry frosted with sprinklesChocolate frosted with sprinkles Jelly donuts Blueberry cake flavorIllustration 2: Pastries and Donuts(Source : Lake port cakes,2017)3
Breads Crave Eat And Repeat bakery provides the wide range of breads which are not availablein the other bakeries in the localities. The breads prepared in Crave Eat And Repeat bakery arefreshly prepared every day and they are best in taste (Chen and et.al., 2015). The bread made inthe Crave Eat And Repeat bakery is high in nutrition value i.e. protein. The breads available canbe use for many other purpose by the customers like making pizza, sandwiches and toasts. Themain ingredients of making of bread in Crave Eat And Repeat bakery is as follows: yeast whichis most important for bread making, flour, water, sweeter, salt, eggs and fat (Chand and Slath,2018). Crave Eat And Repeat bakery provides the various ranger of breads which are as follows- Sandwich bread Rolls Sliced wrapped Brown bread 4
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