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Assignment | Food Beverage Management

   

Added on  2020-03-28

10 Pages1330 Words65 Views
Running head: FOOD AND BEVERAGE MANAGEMENT Food and Beverage ManagementName of the Student:Name of the University:Author note:

1FOOD AND BEVERAGE MANAGEMENTTable of ContentsIntroduction......................................................................................................................................2Market Segment...............................................................................................................................2Market Analysis...............................................................................................................................3Business Plan...................................................................................................................................3Mission Statement...........................................................................................................................3Food and Beverage Menu................................................................................................................4Green Initiative................................................................................................................................4Marketing Concepts in Implementing Business Plan......................................................................5Staff and Budget..............................................................................................................................5Floor Plan.........................................................................................................................................7

2FOOD AND BEVERAGE MANAGEMENTIntroduction: Considering the popularity of bars and night clubs in Australia, Nocturnal Night Clubwill be set up at Melbourne, Australia, offering music, dance and other forms of entertainmentevery night, from 10 PM onwards. As an entertainment venue, it will also serve food andalcoholic beverages. This report intends to provide an insight into the immediate marketcondition in which the company intends to operate, as well as the future plans of the companyregarding its staff requirement and budget process. Market Segment: As far as the market segment of the nightclub is concerned, it intends to attract theattention of the youngsters, who love to stay outside and party all night (Aghdaie et al. 2013).Since there are too many night clubs in Australia, targeting the young Australian population,Nocturnal intends to attract the attention of the students (both male and female) studying in theAustralian colleges of Melbourne. The market segment comprises of male and female students ofAustralia (both native and foreign) belonging to the age group of 18 to 22 years.

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