Food and Beverage Management on desklib

Running Head: FOOD AND BEVERAGE MANAGEMENT
Food and Beverage Management
Name of the Student
Name of the University

1FOOD AND BEVERAGE MANAGEMENT
Brief Overview
This assignment is based on the review of the food menu design for a particular
restaurant. For this purpose, the chosen restaurant is Purumiru, a Korean restaurant operating in
Balmain, Sydney. Being a Korean restaurant, it attracts the Korean people residing in Sydney as
well as people of other ethnicities who have interests in food items from various parts of the
world. The restaurant is very popular among the people residing in Sydney that is also reflected
from the huge amount of positive customer reviews in the social media pages of the restaurant
(Rathore et al. 2018). Coming to the menu part, the restaurant has a well designed menu card that
includes pictures, details and prices of all the food items served. The pictures are chosen to
attract the customers by looking at the food items offered by restaurant and a small description
under each of the pictures let the customers know about what the food is about. As per the prices
set by the restaurant, considering the quality and the exotic nature of the food items, it can be
said that the prices are very much reasonable and allow customers to explore more new dishes
without having to spend much.
Menu Review
A part of the menu provided to the customers by the restaurant is shown in the following
diagram.

2FOOD AND BEVERAGE MANAGEMENT
Figure 1: Restaurant Menu
(Source: www.purumiru.com/menu)
Based on the analysis, it can be said that the restaurant menu is quite simple in nature
with minimal descriptions of the food items but also contain attractive pictures of the items that
are sure to draw the attention of foodies residing in the city (Baiomy, Jones and Goode 2017). As
shown in the picture also, the premium and chef’s special food items are also marked in golden
frame with a star on the top that will attract the customers to order the same. Under each food
item picture, the price of a dish is also mentioned that ranges between $7 - $25, which is