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FOOD AND BREVARAGE MANAGEMENT
The gastronomical world in constantly innovating and incorporating changes in order to remain
relevant in the increased market competition ((Petrini, 2015). Thus, talking about one of the
emerging food and beverages outlet that has been my personal favorite because of their
exceptionally well conceited approach towards setting a new trend in the food production market
is Zorambo. It is a very new startup chain which claims to be a “caftaurant”. It first
inaugurated its outlet in the Millennium City, Gurugram, in India. The company is showing
promising results in its growth rate with around 200 outlets in India and makes pans to go global
and capture sizeable market in the UK, Ireland, Germany and Singapore over the next 48 months
and plans to hit the 5000 mark by the end of 2030 via distribution led model (Business Standard,
2019)
Now coming on to its exclusiveness is its fusion menu that intends to bring together the
Indian Street food gastronomy with a fusion of cafeteria ambience (Zorambo.com, 2019).
The basic aim of this start up is to bride in the gap between authentic Indian Cuisine restaurants
which lack the variety of beverage options that cafeterias have while get an access the authentic
Indian cuisines with a fusion of western taste that the cafeterias often fail to serve. A restaurant
that provides an ambience of a cafeteria, along with spate
ideal place of students and the teenage crowd to a chill
over a drink of smoothie or let a working professional
carry on his work along with a refreshing hot cup of
coffee. Discussing on its menu and what it has to offer its
customers range from quick to make and quicker to

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Food and Brevarage Management Analysis 2022

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