Food and Drink Safety Standards and Regulations

Running head: PART 1
PART 1
Name of the Student
Name of the University
Author Note

PART 11
Table of Contents
Introduction................................................................................................................................2
Value chain analysis (VCA)......................................................................................................2
Relevant food and drink safety standards and regulations impact upon the manufacture,
marketing (e.g. packaging, advertising) and sale of Tassie Fruit Beer......................................4
Conclusion.................................................................................................................................5

PART 12
Introduction
In order to engage in successful business operations, abiding by the primary as well as
the secondary services is integral. In consideration of this, the main purpose of the given
report is to highlight the Value chain of the Tassie Fruit Beer. In consideration of this, the
report will outline the value chain analysis and then lay down the different ways in which the
laws and regulations will be able to assist the enterprise in carrying out the operations in a
successful manner.
Value chain analysis (VCA)
The value chain analysis can be described as a procedure with the help of which a
firm identifies the different primary as well as the support activities which add sufficient
value to the final product and the additional activities are used to increase the differentiation
which takes place or to reduce the costs. According to David and David (2016), the value
chain can be described as the internal activities which a firm generally engages in when they
are transforming the inputs into the outputs. According to Donovan et al. (2015), the value
chain analysis can be mentioned to be a strategy which identifies the internal firm activities
and seeks to ensure that the enterprise is being able to improve the competitive advantage
being faced by the enterprise as a whole (Rothaermel 2016). In line with this, the firm is also
able to identify the critical advantages as well as the disadvantages which are faced by the
firm.
The different enterprises that are successfully able to compete with the help of the
differentiated advantages will be able to perform much better than those who do not
implement a specific competitive advantage. The value chain works as an acute
representation of the manner in which a firm would be required to engage into the goods and
services and describes the primary as well as the secondary activities as undertaken by the
firm to add value to the offerings and support it accordingly.
In line with this, the primary activity is not necessarily more important than the
support activities and the competitive advantage has to be derived from the technological
improvements or related innovation and procedures. Hence, in such a scenario, it is critical to
keep a check on both the activities.
Primary activities