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Assignment on Food and Beverage Management in Restaurant

   

Added on  2020-04-21

11 Pages2736 Words35 Views
Running head: FOOD & BEVERAGE MANAGEMENTFood and Beverage Management[Bellini Italian Restaurant]Name of the student:Name of the university:Author note:
Assignment on Food and Beverage Management in Restaurant_1
1FOOD & BEVERAGE MANAGEMENTExecutivesummaryThe paper studies the importance of strategy making in terms of designing the food and drinksmenu in a food & beverage company. The paper covers the strategy making in Bellini ItalianRestaurant as the restaurant is experiencing a decreasing trend in the overall profit. The owner ofthe restaurant has taken a strategically improved step to switch over to a different menu style.However, the paper has suggested that it could have been much better if the owner had taken thecombination of two strategies such as “A La Carte” and “Table D’hote (Deals)”.
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2FOOD & BEVERAGE MANAGEMENTTable of ContentsIntroduction......................................................................................................................................31. Analyzing the effectiveness of Francesco’s strategy...................................................................32. Key information to monitor over the next few weeks.................................................................52.1 Customer visitation and perception.......................................................................................52.2 Simultaneous behavior of food preparation and the wastes..................................................52.3 Difference in contribution margins (buffet vs. a la carte).....................................................62.4 Overall effect of the sale volume and profitability................................................................73. Recommended ways to investigate the problem and to improve the overall profitability..........7Conclusion.......................................................................................................................................8References........................................................................................................................................9
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3FOOD & BEVERAGE MANAGEMENTIntroductionFood and beverage industry runs on some basic strategies, which are common with mostof the reputed restaurants across the globe. Strategy making is required while designing the menufor the customers. This affects the profit margin. It is indeed necessary to be flexible with thedesigning of menu. If one menu is not working the way it was implemented for. Then it is wiseenough to switch over to another kind of menu style. The implemented strategy requires amonitoring of sales over the few coming weeks to check the feasibility of the strategy (Hou et al.2015). This study is also focused on an authentic Italian restaurant, which is based in Australia.The study revolves around a given case study, which shows that the restaurant is on a reducinggraph in terms of overall sales. The owner of the restaurant Francesco Del Piero is worried of thesales because of which the owner has intended to switch over to “all you can eat buffet conceptfrom the previously used A La Carte style of menu. The study checks the viability of theselected menu in terms of overall sales with the help of relevant evidences on it. 1. Analyzing the effectiveness of Francesco’s strategyThe switch over strategy of Francesco’s looks a potential option to increase the sales andcontrol the average expending on the food and the drinks items. The hotel in the case study hadinitially used the a la carte menu style, which means that customers can select their choice ofdishes from list of numerous kinds of dishes. Additionally, in such menu style, the price forevery item differs to one another. Additionally, there will be a distinguishing wait time for thepreparation of each food that is being ordered (Gormley, Rawal and Little 2012). Despite thefacts that it is a traditional style of offering food to the customers, the strategy has seemed tohave not worked for the Bellini Italian Restaurant. A decreasing trend for sales has been
Assignment on Food and Beverage Management in Restaurant_4

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