Managing Food and Beverage Operations: Types of Businesses, Rating Systems, Trends, and Strategies

Managing Food and
Beverage Operations

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Different types of businesses within the food and beverage industry....................................4
Explain different rating systems.............................................................................................5
The current and future trends affecting food and beverage businesses..................................6
Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses...................................................................................7
The factors that influence the consumers’ decision on which food and beverage outlets.....8
Strategies used in a range of food and beverage outlets to attract and build a loyal customer
base.........................................................................................................................................9
Analyse how current and future trends are affecting food and beverage.............................10
businesses.............................................................................................................................11
Evaluate how digital technology enhances business performance.......................................11
Evaluate the effectiveness of strategies used in a range of food and...................................11
beverage outlets....................................................................................................................11
Critically analyse how different types of food and beverage businesses have.....................12
adapted current and future trends.........................................................................................12
Critically evaluate the impact of digital technology both on the operations of....................12
food and beverage.................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
Books and Journals...............................................................................................................14

INTRODUCTION
Management plays a vital role in food and beverage industry. It is one of the segments of
hospitality industry and the operations are seen in restaurants, hotels, resorts, catering companies,
hospitals and others (El Demerdash, 2017). Bulrush restaurant is taken into consideration in
order to complete this report. The different type of businesses within the food and beverage
industry are discussed along with that rating system are also discussed in this report. Current and
future trends in the food and beverage operations are also discussed in the report. The technology
that is used to carry on the operations in different food and beverage businesses are also part of
this report. Afterwards, the factors that influence customer decision making are mentioned. In the
end of this report there is discussion related to the strategies used to attract customers.
MAIN BODY
Different types of businesses within the food and beverage industry
Food and beverage can be defined as process of preparing, presenting and serving food to
satisfy the needs and wants of customers. The classification of business is as follows:
Fine dining: It is also known as white tablecloth restaurants and it includes high quality
food. They are simple places and the dresses are also formal.
Casual dining: It includes restaurant that includes a comfortable, fun, laid-back atmosphere
and affordably menu. People wear casual clothes and there is relaxed décor present. The prices
are lower than fine dining. Pizza express comes under this category.
Counter service: As the same says in this type of business the customer’s order the food at
counter and pick the order from the counter (Mor and et.al., 2020). These are fast food outlets
such as McDonalds and KFC.
Bars and Pubs: These businesses have licence to alcohol. The drinks are served to the
customers and there are parties at this place.
Coffee Culture: These outlets are famous to serve coffee. There is social activity seen in
these restaurants. People come and sit there to exchange ideas and interact with each other.
There are varieties of business that are included. It is seen that they provide employment
opportunity to number of people. They contribute to the GDP of nation and said growth rates are
high.