Starting a Food Cart Business: Business Model, Feasibility Analysis, and Revenue Structure

Food Cart Business 1
FOOD CART BUSINESS
By [Name]
Course
Professor’s Name
Institution
Location of Institution
Date

Food Cart Business 2
Table of Contents
Table of Contents
Table of Contents.............................................................................................................................2
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................4
Business Model Canvas...................................................................................................................5
Customer Segments..........................................................................................................................5
Value Proposition............................................................................................................................5
Customer Relationships...................................................................................................................6
Channels..........................................................................................................................................7
Key Activities...................................................................................................................................7
Key Resources..................................................................................................................................8
Key Partners....................................................................................................................................9
Revenue Structure............................................................................................................................9
Cost Structure................................................................................................................................10
Feasibility Analysis.......................................................................................................................11
Market Feasibility..........................................................................................................................11
Technical Feasibility.....................................................................................................................11
Human Feasibility.........................................................................................................................12
Financial Feasibility......................................................................................................................12
References......................................................................................................................................13

Food Cart Business 3
Executive Summary
The business venture described in the case is food cart business. The business will be based in
Melbourne, Australia where it will be mainly serve Latrobe University students. The other
potential market for the business will the locals situated in the area of operation. The business
will specifically deal in sandwiches, and it will target both male and female campus students. For
the locals, the business will target both young and elderly customers who like the constant
quality of the product supplied. Customers will be served with speed and smile making sure all
of my customers are satisfied. The business will rotate its menu on a seasonal basis, and it will
encompass options for an ever-expanding number of customers who need an option that is free
of gluten and contaminant. The business will use a delivery van to supply its products to the
market. The business will be registered with Queensland Department of Health- Food Safety
Standards and Regulation where the business will attain its food safety certificate.

Food Cart Business 4
Food Cart Business
Introduction
Food truck business is the type of business I prefer starting in the future. My food truck
will be operating in Melbourne serving up peanut butter, and jelly inspired sandwiches to
Latrobe university students and locals. My food truck business will be known as Foodco. The
business will make use of locally sourced ingredients to make a diverse range of enticing
sandwiches that will attract a wide customer base. Customers will be served with speed and
smile making sure all of my customers are satisfied. The business will rotate its menu on a
seasonal basis, and it will encompass options for an ever-expanding number of customers who
need an option that is free of gluten and contaminant.
The mode of delivery that the business will use will be a van. A van is chosen based on
fuel efficiency, reliability, space and residual value. A van offers some advantages. One of its
advantages is that it is cost-effective. A van will also offer fast delivery (Glicker 2014). Other
advantages include easy communicating with the driver while it is also ideal for transporting
perishable goods which would be Foodco’s main business. Foodco business will be registered
with Queensland Department of Health- Food Safety Standards and Regulation where the
business will attain its food safety certificate. The business will be managed by a classically
trained chef will relevant experience in the food cart business. University students are identified
as the main target. This is because students are renowned for their sense of taste for fast foods.
Male university students, for instance, are renowned for hating cooking. Some of them think that
the work of cooking is a waste of time and are "well suited" to ladies. They are therefore more
likely to purchase foods, especially during lunch hours.
Business Model Canvas