Business Idea Proposal

Business Idea Proposal
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Questions:
What is the need of the market?
Competition level can be considered as the major threat for the business organisations.
Mostly, all the companies are trying their level best to develop the trade in a better way in the
international market, in order to grab attention of large number of people1. There are several
factors that affect the business and its operations. In the present scenario, it has found that
with the pace of time the taste and personal choices of the customers are constantly changing.
Additionally, with increase in the supply and demand the marketing approach is also
changing. So, in order to develop the trade properly in the market, Allo needs to assess each
and every action of the competitors2. Moreover, they also need to give high priority to the
needs and wants of the customers. Based on the assessment, they need to develop and deliver
proper services to them. In order to capture the customer base, the company is planning to
design a proper app so that the customer can easily put their order through app. This will help
the company to deliver quick services to the customers within less time.
Why do you offer to customers to the market need?
For every business organisation the customers are the main priority. So, in order to develop
the brand image as well as the brand position, the company needs to deliver the best quality
services to the customers3. This will help the company to increase the brand loyalty. In case
of Allo, the company presently wants to expand the business more all across London. By
developing and designing a proper app, the company is mainly going to make the whole
procedure much easier and smooth. In order to do so, the company needs to adopt effective
business strategies, approaches and techniques. By knowing the exact requirements of the
customers, the company can easily deliver the right service to the customers at an affordable
price. This will help the company to increase the brand awareness as well as the customer
base.
1 Vipul Chalotra, 'Specifying Inventory Needs And Strategies For Smooth Conduct Of Business Operations' (2015) 4 Journal of Commerce
and Accounting Research.
2 Hak Choi, 'Disproving Market Demand And Market Supply' [2018] SSRN Electronic Journal.
3 Jun Liu, Da-zhong Yan and Sheng-jun Zhao, 'Expression Of Monellin In A Food-Grade Delivery System Insaccharomyces Cerevisiae'
(2014) 95 Journal of the Science of Food and Agriculture.
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