Food Marketing Assignment

9 Pages2433 Words153 Views

Added on 2020-04-29

Food Marketing Assignment

Added on 2020-04-29

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Food Products Marketing1TECHNOLOGY AND MARKETINGStudent’s NameUniversityCourseDate

Food Products Marketing2Technology and MarketingFor any organization to be successful in the market there is need to have an understanding of what is taking place in the world around the business operations. Some of the factors that are in the surrounding of a particular organization determines the rate at which it willsucceed in the days to come. Marketing should be the central point of concentration as it ensures that the products reach the customers and the organization make profit. In the 21st century, technology have been integrated into marketing which has changed the way companies reach outto customers as well as run internal affairs that are related to distributing products and services. The technological factors take into consideration the rate at which technology is advancing and how much integration does a company needs to have for a successful business regarding the realization of company goals (Ghauri, 2010). It would be an excellent opportunity for a companyin the global perspective that offers food related products and services to enter the market both local and globally as long as they are in line with what is expected.Daiwan is a company in the global market that offers products in food and beverages related fields ranging both fresh as well as canned food materials are distributed in the various parts of the globe. In its vision, Daiwan intends to reach customers that are located in different parts of the world. To achieve the goals, technology is one of the tools that will be used in marketing as research have shown that majority of the world population have access to the internet. Apart from technological application in the marketing it is important to consider marketing mix. The cost is the essentially sum a client pays for the food products whenever they go out for shopping. On the off chance that the cost exceed the apparent advantages for an individual, the apparent estimation of the offering will be low and it will be probably not going to be embraced, however in the event that the advantages are seen as more noteworthy than their

Food Products Marketing3costs, odds of trial and reception of the item is significantly more prominent. One of the marketing benefits that have been achieved through technological advancements is communication both internally and externally. The heart of every marketing strategy that is used by an organization is the communication. One aspect of communication that is utilized is making the users aware of an existence of a product or a service in the market. Technological tools have been a development that links the organization to the stakeholders to make the management easy. The management of the organization needs to analyze the new technology to get the ideas about the various designissues related to offering technological services towards the meeting the needs of the customers as well as increase the profit margin levels. When an organization is informed on the emerging issues in the line of the product and services it produces, it makes it remain competitive. The information that should be greatly invested on is how the organization will utilize innovative ideas to bring changes in the use of technology to provide quality services in the market. Innovative ideas in this context aim at reducing the production cost and maximize profit through technology.If an organization is unable to adapt to the ongoing technological changes, then, it is destined to lag behind its competitors in the market. It is essential for the Daiwan to focus on specific factors such as cost and reliability which is related to technological elements of marketing in the company service provision (Rohani, Golbarg, and Mutasim, 2014).The technological tools that are widely used to link the organization and the stakeholders include websites and mobile apps. With automation being one aspect of technology in an organization, marketing operations are moved from being manual and become digitized where anorganization can post what they offer regarding product and services to websites and mobile apps(Doole and Robin, 2008). Ordering and payment processes have been made easy where the

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