Report Food Marketing in Australia

Added on - 01 May 2020

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Running head: FOOD MARKETING IN AUSTRALIAFOOD MARKETING IN AUSTRALIAName of the StudentName of the UniversityAuthor Note
1FOOD MARKETING IN AUSTRALIAExecutive SummaryThe analysis is this report is based on the development of marketing strategy for foodmanufacturing firms. The relation between marketing strategy and its effect on consumerbehavior is analyzed.The study of this report is mainly based on the beef manufacturing company of Australia namedJBS Australia. The development of marketing strategy and the branding of the products of thecompany is discussed in detail. The marketing mix and the behavior of the consumer is alsodiscussed.The report concludes with the point that the aspects of marketing of any type of product, in thiscase food marketing are linked together. Each step of marketing is dependent on the other.
2FOOD MARKETING IN AUSTRALIATable of ContentsIntroduction......................................................................................................................................3Marketing plan for the product........................................................................................................3Target market of the product.......................................................................................................4Segmentation of target market.....................................................................................................5Process of consumer decision making.........................................................................................6Effect of marketing on consumer decision making.....................................................................7Marketing mix for the product.....................................................................................................9Branding strategy for the product..............................................................................................10Marketing activities for the product..........................................................................................10Conclusion.....................................................................................................................................10References......................................................................................................................................11
3FOOD MARKETING IN AUSTRALIAIntroductionThis report is based on the analysis of food marketing. The process of creation of themarketing mix and marketing strategies is discussed in detail. The industry taken intoconsideration for this analysis is the Australian beef industry.Australia has a large beef industry. This industry comprises of about 150,000 people whoare from the feedlots, processors, cattle properties and other supporting industries. These peoplecollaborate efficiently to manufacture food which is high is nutritional value. The main aimtowards building the whole framework for this industry is to fulfill the changing needs anddemands of the customers(Baker 2014).This analysis is mainly focused on the marketing strategy JBS Australia. JBS Australia isone of Australia’s largest meat producer and exporter as well. The main commitment of theorganization is the assurance of quality of their products (Jbssa.com.au, 2017). The product ofthis company that is being promoted is Great Southern Beef. This brand is produced within theJBS Farm Assurance Program and it is produced from breeds of British origin namely, Herefordand Angus.Marketing plan for the productThe detailed marketing plan for the beef industry includes the identification of the targetmarket for the product. The segmentation of the target market is important. Following this theprocess of the decision making of the consumers needs to be discussed. The role of marketing inthe decision making of the consumers is explained. The marketing mix of the product isexplained (Armstrong et al. 2014).
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