Food Production Systems and Menu Planning in Hospitality Operations: A Case Study of Holiday Inn
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This report analyzes the food production systems and menu planning considerations in the hospitality operations of Holiday Inn. It covers different food production systems, food and beverage service methods, menu planning considerations and constraints, and critical analysis of sustainable menu planning considerations.
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Table of Contents INTRODUCTION..........................................................................................................................1 MAIN BODY...................................................................................................................................1 Food Production Systems.......................................................................................................1 Food and Beverage Service Methods.....................................................................................3 Menu Planning considerations and constraints when planning for a Menu...........................4 Critical Analysis and Identification of Sustainable Menu planning considerations...............6 CONCLUSION................................................................................................................................8 REFERENCES...............................................................................................................................9
INTRODUCTION Hospitality management or operations refers to the activities related to acquiring of materials, equipments, resources as well as technology to develop, innovate and deliver a service of goods to the buyers according to their needs. Holiday Inn is an American hospitality of hotels, that is headquartered in Atlanta, US and founded in the year 1952. The report will cover an analysis of different food production systems that are available in Holiday Inn along with their method of serving food and beverages for a management trainee. Moreover, the report analysis various constraints and considerations for the food and beverage outlet of the hotel. At the end the report will cover an critical analysis of sustainablemenu planning considerations to stay competitive in the market. MAIN BODY All the functions of hospitality operations are interlinked in such a way that if a task is not accomplished then succeeding task could not be competed(Abir and Khan, 2022). The functions of menu planning, food production and serving to the people in optimum ways are the hospitality operations that are needed to be performed. To be effective in doing so an food beverage management trainee needs to enhance themselves in the best ways possible. Food Production Systems Food production system refers to the activities related to the preparation of food. It can be better termed as the process in which the raw materials are cooked, combined and transformed into the finished products to be served. Food production segment in Hotel Inn comprises mainly of banquet area, kitchen, material storage, pantry section, baking area, vegetable section and the confectionery section. Various food production systems have been combined by Hotel Inn to create the best products for their customers.ď‚·Ready prepared or Cook-chillfood production system is greatly entrenched in the practices of Hotel Inn's production process. In this process of production the food is readily prepared or purchased and left over-time to freeze until the customer orders, at this movement the food is reheated and served(Crawford, Weber and Lee, 2020). This is helpful for Hotel Inn, as it is convenient and does not require much efforts, along with 1
reducing total costs. Alternatively, this restricts the menu availability and leads to safety concerns that may arise due to fragile food items or food decay.ď‚·ConventionalfoodsystemusedbyHotelInnincludesfoodproductionwithout considering any menu, which means that they could purchase any product and prepare any food suiting to their customers. The Chefs of this company uses this system for availing the advantage of flexibility in providing menus to their customers and have better quality of food. This also affects the fixed costs of the company that impacts the prices of food placed by them. ď‚·Assembly servefood system is the system in which the food item is partially prepared or fully prepared to be served after slight modifications such as potato slices that are readily available and needs to be fried only to consume(de la Lastra, MartĂn-Alcázar and Sánchez-Gardey, 2020). This option is also used by the Hotel Inn basically to produce snacks, which have a restricted menu availability. The Head Chefs in Hotel Inn performs various actions such as purchasing products according to the menu, innovating new dishes, maintaining the sanitation standards, quality of food, and supervising the kitchen. The Chef need to perform other import actions that are just more than cooking which includes maintaining the cleanliness, inspecting the quality and standards of the raw materials required in production processes(Fraser, 2020). The Hotel Inn has strict quality assurance and quality controls principles in their food manufacturing process. The HACCP or Hazard Analysis Critical Control Point could be helpful in controlling the hazards in food and beverage manufacturing process which includes:ď‚·Ingredientspecificationsthattellsthecharacteristicsoftheingredientsthatare accountable towards producing quality food items.ď‚·Approving supplier's listsincludes selecting the best suppliers from whom the hotel could procure the best quality products.ď‚·Product formulation definesthe composition of the product of what it is made and what ingredients does it have(Huang and et. al., 2021).ď‚·Maintaining Product standardstells about the physical, chemical and microbiological compositions of the product. It consists an explanation of complete features of the 2
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product such as taste, look, aroma and texture that are well defined by government regulations for using an product.ď‚·Manufacturing Proceduresinvolves cooking methods that helps in complete preparation of cooked to improve digestion and create health.ď‚·In process recordsare the notes that are made specifically with every step of the process related to handling, exposures, wastage, etc. ď‚·Good manufacturing and sanitisationrefers to the maintaining of the safety and hygiene during the production process(Li, Huang and Song, 2020). Food and Beverage Service Methods There are many types and methods of food and beverage services which mainly includes plater services, cart services, plate services, buffet services and family style service. There are different types of services in food and beverage serving in Hotel Inn which are as follows:ď‚·Table service:It can be explained as a broad concept of serving style which may be in the form of American service, Italian service, Pre plate service, English service, French service and many others. In this type of f&b serving in Hotel Inn the gust is seated in the table with offered menu card and well dressed table. The placing of the table is at the most soothing place and the guests are treated very much formally who are constantly attended by the waiters to give them their needed products.ď‚·English service or Family Style f&b service:This style f service is also followed in Hotel Inn. This serving style involves placing the food items on a large platters or bowls to be delivered and then served to every guest or customer as per their orders.The advantages of this style of service is easy to cover more customers and no specific skill is required to do so. The major drawbacks of this style of serving is that the platters needs to be swift and maintain proportion of their servings(Ngoasong And et. al., 2021).ď‚·French Serviceis the form of very precise talent performance of the chefs who demonstrates their culinary skills, by preparing meals and elaborating their unique culinary style in front of the customers. This form of service is very uncommon but it is sometimes demonstrated by Hotel Inn for VVIP customers to perform unique serving styles and give luxury experiences to them. 3
ď‚·Cart Serviceis a type of food and beverage service that involves preparation of food in the kitchen and served using a Gueridon trolley which has a portable heating unit to cook the food(Olaoke, Bayighomog and TĂĽmer, 2021). This is used by hotel Inn in very uncommon occasions, in accordance to the requirements of the customers.ď‚·Buffet serviceis the very common style of serving food that is used in approximately all the functions and events. It the common style of serving which is used by Hotel Inn during organising any event in the hotel. This form of serving involves the food on counter or buffet that is served by the servers behind the counter to the customers as per their requirements. This form of service is mainly used during certain functions or events in which customers are limited and the variety of menu is limited and require to maintain budget. ď‚·Room Serviceis also provided by the Hotel Inn because many customers prefer to get food in their rooms(Otoo, Senbeto and Demssie., 2020). In this form of serving the food and beverage is ordered from room telephone or with mobile app by the customer and the food is brought and served to them in their rooms. Menu Planning considerations and constraints when planning for a Menu Menu planning is the process of deciding what should an person eat for each meal, this includes starters, main dishes, additional side dishes and dessert. Daily activities and variations in the schedules may interrupt the menu planning process, therefore Hotel Inn consider the following for planning their menu. Menu planning considerations ď‚·Competition and Location:Themenushouldalwaysbemadeafterconsideringand evaluatingthe competitor's menu and the location where the hotel operates. The Hotel Inn has their sources to identify the menus of its competitors and provide differentiated products to the customers. The company also focuses on the location to prepare their menu such as in the UK may prefer eating vegetarian items. Whereas, at certain locations people will prefer to see non-veg items listed in the menu. ď‚·Type & size of establishment 4
:The type of menu should be implemented according to the style of servings adopted by the company. The company should focus on its style of serving such as American, buffet, tray, room andtakeaway.Thetypeofmenutobeimplementedintheprocessshouldbekeptin consideration while planning the menu. Different types of menu such as A la Carte will offer extensive choices for each menu with variety of courses at set prises. ď‚·Customer profile and Cost factor :The fact, that variety of customers have different purchasing powers should be understood while preparing the menu(Sharma, 2020). The Hotel Inn has gone through the estimation of purchasing power of people and accordingly make the pricing of their menu.ď‚·Operations Hours or Timings:The Hotel Inn has considered policy on specifying operatinghoursofthebusinesswhilepresentingandpreparingtheirmenu.The operations of Hotel Inn are basically throughout the day from morning seven till night at eleven and they serve breakfast, lunch and dinner, in addition mid morning servings, evening snacks and late night services are also also provided by the Hotel Inn. ď‚·Space & equipment in the kitchen :The kitchen area is the main aspect to decide what menus could be prepared there. The Hotel Inn has developed its menu according to its huge kitchen area which provides space for many activities at a single time. Its kitchen is fitted with latest technology and tools for helping the numerous staff members to operate effectively. ď‚·Skill, Number & capability of staff :The Hotel Inn chefs are selected on the basis of their knowledge and experience in various cooking methods and knows various dishes to make. The resort also prepares its menu according to its chefs abilities to create those dishes(Sovaniski, 2020). ď‚·What to serve:The plans of the Hotel Inn and its management analyses modern trends in food fashions at various locations where it operates and serves its products accordingly. Such as the management of the Hotel inn does not serves non-vegetarian food items at many places in UK where population does not want to consume it. Dishes of the company includes framework of its policies regarding the food servings so that it stand's on the expectations of the customers. 5
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Menu Planning Constraints ď‚·Special requirements on Special days :The menu plans may fail at the times when the company will have to perform certain events on certain days and if the customers requirements are not fulfilled. For facing the challenges on these occasions Hotel inn has developed and flexible operating staff that could handle such situations at the times of need. ď‚·Food allergies :According to the studies of WHO one out of hundred people is allergic., Which means the menu and the f&B service of Hotel Inn may fail with these people who are allergic to certain food items or the spices in the servings. ď‚·Outdoor catering :The menu would not be capable to meet the requirements while catering outside the hotel locations. For facing such problems Hotel Inn has developed buffet system so it could also provide outdoor catering. ď‚·Use of menu language :The language that is already provided in the menu may not be helpful for the people who are blind and does not understand that specific language. The Hotel Inn faces this challenge sometimes when people of other origins comes to their hotels and does not understand their menu. ď‚·The kind of menu :At some places the menu offers more of vegetarian cuisine and less non-veg cuisine(Talwar and et. al., 2021). The menu may have very limited offers for the people with variety of needs, tastes, trends and preferences. ď‚·Number and sequence of courses:The menu offers cuisine in the form of numeric order or from top to below. The people starts looking at the options that are at the top of the menu and according to the human nature to skip efforts they may order the items that are first recognised. The items at the menu which are at the end may be skipped. 6
Critical Analysis and Identification of Sustainable Menu planning considerations Today's world is rapidly changing and with that changes the growth of hospitality industry cannot be stopped therefore, requirement of sustainable growth is needed to help the society and communities grow. The sustainable menu planning is a solution which are as follows:ď‚·Localize your Supply Chain:The ability of the hotel management industries to mange and procure their products in most sustainable ways could be helpful in making their menu better. The hotel Inn could better take the advantages of procuring its products from the local suppliers such as farmers, small spice shops and give transportation and cleaning responsibility to the local people that would ensure sustainable growth.ď‚·Serve less Meat:The hotel could improve its image in the terms of showing their ethics and values of not killing animals for food that would increase the number of customers. SignificantlythegoodwilloftheHotelInnwouldalsogrowwithreductionand elimination of the use of meat in its menu.ď‚·Update your Menu Seasonally:The seasons plays an important role in the type of food that the people would prefer to eat. This means that the the hotels should considerably make changes in their menu. Swapping their menus according to the seasons can be done by Hotel Inn to adjust according to the changing seasons.ď‚·In-House Production:The hotels should make their own cuisine and make the use of their extra land to grow and develop the essential vegetables needed in the production process. They should make at least one product that is very unique and no other competitors offers it, that will make it more sustainable to boot.ď‚·Start an On-site Garden:The company could use its wasteland to grow necessary vegetables that are required in the production of food. The major advantages of growing vegetables in the garden is that the hotel could reduce their cost and grow quality products. ď‚·Reduce Food Waste:The Hotel Inn should make food according to the needs and requirements of the customers. The extra food should not be wasted, and should be donated to servethe needy ones that would lead to sustainability(Barron and Leask, 2020). 7
CONCLUSION By the end of this report, it had been understood that hospitality operations have different functions related to food production. These includes food and beverage service methods and styles such as conventional, assembly and readily available systems of food services. The menu planning considerations and constraints are many that should be known while preparing an menu. The repost had mentioned about the menu planning considerations such as competition, location, type and size of the operations in the hotel, along-with the skill of staff that should be known to prepare the menu. There are certain constraints such as the language barriers, numbering, food allergies, special days and many other that affects the menu preparation and presentation of the hotels. At the end the report had been stating about the various ways in which hospitality operations could go sustainable. 8
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