Impact of Food Quality on Customer Satisfaction in Ginger Indian Restaurant

Impact of food quality on
customer satisfaction in Ginger
(Indian Restaurant) Located in
Harris Park

introduction
 Customer satisfaction and service quality go hand
in hand.
 Therefore, an organization with the intention of
improving customer satisfaction must concentrate
on making sure that the quality of services is high.
 The research comes in place to investigate the
effects that service quality has on customer
satisfaction.
 The research will use an actual restaurant which is
Ginger Restaurant which is located in Harris Park.
 The restaurant is Indian.

background
 The research focuses on Indian food industry.
 The restaurant at hand wants to attain a high
level of success through service delivery.
 By improving the quality of services, the
organization is likely to attract more customers
and promote customer satisfaction.
 The study will help in understanding and
managing the managerial problem.
 The use of a real restaurant will help to
understand the practicality of the theories that
have been employed (Su, Swanson, and Chen,
2016).

Management problem
 Ginger Restaurant is going through the
challenge of market research.
 Market research is the aspect of an
organization trying to understand the nature
of the market.
 The information gathered after market
research helps an organization to know the
needs of the customers (Xiang et al. 2005).
 The ginger restaurant cannot promote
customer satisfaction if it does not understand
some of the needs of the customers.

Summary of the literature
 This section is essential because it provides an
insight into the research topic.
 The findings of other studies will be employed
to help in answering the research question.
 The theory that will come in handy to deal with
the problem will be identified and utilized.
 Kotler Model of customer satisfaction will be
employed.
 The section will help in understanding some of
the factors that affect customer satisfaction.

services quality and customer
satisfaction
 Services quality can be explained as the
level at which the service meets the
expectations of the customer.
 When the level of service meets the
expectation of the customer, the quality is
high.
 However, when the level of service fails to
meet the expectations of the customer, the
quality is low.
 Customer satisfaction is the aspect of
meeting the expectations of the customer.