Food Service Management: Principles, Strategies, and Tools

This report explores the principles, strategies, and tools used in food service management. It covers topics such as procurement processes, supply chain approaches, and ethical practices. The case study focuses on Harbour & Jones, a leading food service operator in the UK.

FOOD SERVICE
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Introduction to overview of different food service context........................................................4
Examine the range of varied food supply chain approaches within food industry and highlight
key stakeholder in process..........................................................................................................5
Discussion on principles of effective procurement and sourcing process for food service
operation......................................................................................................................................5
Analyse how food supply chain approaches and procurement strategies enhance organisation
effectiveness................................................................................................................................7
Assess the application of different tools used in food service with support of management
strategies......................................................................................................................................7
Critical evaluation on practices and management tools that supports in successful business
operation......................................................................................................................................9
Recommend to support the strategies and management practices that enhance effective
business operation. ...................................................................................................................10
Discussion on ethical practices in chosen food service organisation and impact on overall
business success. ......................................................................................................................11
Critically analyse how specific ethical practices in food service enterprise affects business
success. .....................................................................................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Food service management termed out as to be a service in which engaged individuals are
responsible for undertaking daily operation of the restaurants that prepares and serves food and
beverages (Davis, Lockwood and Pantelidis, 2018 ). They direct the staff to be ensure that
customer are quite satisfied with dining experience and they take each steps to make the business
profitable.
The present report is based on business activities of Harbour & Jones, this is one of the
fastest growing food service operator within the United Kingdom. It is firm that is mainly
engaged in providing food and beverage facilities to customers.
Furthermore, the present report will cover the activities as to investigate the sourcing and
procurement processes within food service organisation, to make evaluation on operation
management strategies in context of food and service. Lastly, study will explore the significance
of ethical management for the overall business success.
MAIN BODY (LO 1, LO2 and LO 3)
Introduction to overview of different food service context.
Food service has varied style of service. Henceforth, this must be chosen on the kind of
food being served. The two main method are as pre plated service and silver service. These are
defined in following manner as are-
Silver service- It is inclusive of presentation and service of food to guest by the staff of
restaurant and from food platter or dish to guest plate with support of service gear.
Pre plated service- This is also called as American service. Therefore, the service of pre-plated
food to guest by restaurant staff will be carried out with right hand side of guest. In this, server
takes the order of guest in dining area (Whaley, Lee and Butler, 2019).
Cart service- In this service, the food partially cooked from the kitchen and brought to service
area. Under this, Gueridon troll has portable unit of heating for completing the process of
cooking. This aids to give high level of customer satisfaction and dishes are prepared, flamed
and craved within their presence.
Buffet service- In this service, food will be displayed on tables. It is simple food spread that
mainly elaborates the beverage, starters, food and presentation of salad. In this, staff constantly
look over the containers and keep them full.

Examine the range of varied food supply chain approaches within food industry and highlight
key stakeholder in process.
The food supply chain is composed of wide diversity of products and firms that operate
in different market to sell variety of product and commodities. Henceforth, the range of food
supply chain approached that served by the Harbour & Jones as are-
Extended supply chain approach- It is defined as approach that helps to deliver the
commodities and services. This can be done nicely with inclusive of multitude of business
relation that has huge impact on the bottom line.
Stakeholders or key service involved- There are differ stakeholders that involves in the serving
of food that is inclusive of dinner and service styles as-:
 Farmer- They used to collect all the process of raw materials of food. This basically
includes growing, protecting, irrigation, harvesting etc.
 Factory- Under the factory, the processing of vegetables gets done in which things get
cleaned and extra stuff can be cleared.
 Distributor- They are considered to be stakeholder in which distributor and supplier
supply the vegetables to Harbour & Jones at the fair price rates. They are known to be the
main players of supply chain.
 Retail- They are individuals who sell the vegetables at high price rate than the
distributor. Thus, quoted entity used to purchase the commodities from distributors in fair
price rates.
 Purchase manager- They are considered to be key player who used to identify the best
deal for items that needs to be purchased.
Discussion on principles of effective procurement and sourcing process for food service
operation.
The effective procurement of food services is to manage the integrity, economy,
openness, fairness and competition and accountability are the some common procurement for
effective service operation (McFarland and Smith, 2019). It is very helpful for the enterprise
because it helps to reduce the bottom line of the enterprise. Therefore, direct and indirect
procurement as are-

 Direct and indirect cost saving- Procurement is defined as complex operation that
encompass optimal value of purchasing for providing raw materials and render services
to run the enterprise (Goggins, 2018). Thus, direct and indirect purchasing can defined as
subsidiaries of process of procurement. In addition to it, direct procurement is termed out
as acquisition of raw material that used within the firm. Indirect procurement relates with
the expenses of internal cost.
 Purchasing and approach pricing- The price of the commodity will completely depend
over item and dish cost. Therefore, the main motive of Harbour & Jones is to serve
customers of all categories by considering the value for money.
 Quality control- In this, quality criteria categorised within A, B and C. if the commodity
is of effective quality than it would be tagged as A, if it is of average category than this
would be tagged as B and if this is poor than it would be tagged as C. Enhancement in
the brand image of the entity that is engaged in food sector is very crucial to develop and
gain the trust of customer’s.
 Staff training- It is crucial to provide effective training facilities to employees. If
employees of quoted enterprise trained well then there is less chances of mistakes and
effective results can be produced. By providing better training facilities to employees, the
services of the food industry can get improved and quality aspect of food can be
improved.
 Buy commodities as per requirement- The manage of entity needs to have idea about
the requirements of commodities (Young, Thaivalappil and Waddell, 2018.). It is crucial
to buy the items that are in demand according to season. To make this process effective,
the market trends and demands of customer’s needs to be considered.
 Maintenance of kitchen- It is significant to maintain the quality of kitchen and also
clean out the utensils on regular period. It will help to keep the kitchen prone to any
disease. Thus, hygiene and cleanliness plays crucial role in terms to build activities of the
enterprise in effective and efficient manner.
 Delivery management- The delivery of the food needs to be managed effectively and
efficiently. It can be understood with help of example as if there are two individuals who
are ordering food from same area then combined delivery must be given, else more cost
will be charged if food is delivered on separate basis.

Analyse how food supply chain approaches and procurement strategies enhance organisation
effectiveness.
As per the view of Jiang, Guo and Wang, (2018) stated that procurement plan of actions
aids to have reduction in cost, improve customer satisfaction and enhance flexibility within the
enterprise. This are the core terms that aids to enhance the brand image of the enterprise. This is
one of the effective framework that can be viewed as the strategic function that helps to improve
the operational profitability of the enterprise. An effective procurement procedure enables the
enterprise to build better working enterprise with help of improving the current operational
effectiveness and efficient within the entity. Additionally, the strategic sourcing also leads to
improve the value of price relationship to reduce the cost of commodity and also leads to bring
improvement within the service quality. Thus, maintenance, managing better and effective
quality control aids to improve the working activities of the enterprise and this also leads to gain
brand image.
Assess the application of different tools used in food service with support of management
strategies.
The tools and equipments plays the crucial role in food and beverage service. This plays
significant role in terms to build the mood of guest and elevate their experience (Young,
Thaivalappil and Waddell, 2018.). Henceforth, the discussion on detailed equipment used within
Food and Beverage services. The management strategies that needs to be used by the quoted
enterprise are needs to be explained in below contexted manner as are-
SWOT Analysis-
This is termed out as analysis that is used for undertaking internal as well external
competitive analysis. Therefore, this defined in following manner as are-
Strength-
 This is internal component of the Harbour & Jones. It is the enterprise that has
professional and well trained staff.
 They are those personalities who are ready to face any kind of challenges within the job.
Weakness-
 It is also termed out as the internal components. The one of the major weakness is that the
financial management system of the entity is not effective.
 It hampers the other area and operational working of the entity.

Opportunity- This is defined as an external components to the enterprise. It can be defined with
help of following considerations as are-
 This kind of industry can undertake the expansion on the developing countries.
 It is entity for which this is possible to undertake market development within the middle
east.
 By undertaking product diversification the entity can able to enhance the profitability and
productivity.
Threat- The threat to the enterprise can be considered in the following manner as are-
 The high range of affordability and cultural preferences of fresh food.
 Increment in taxation value.
 The rise in the packaging cost.
Porters five forces-
This is defined as to bring innovation, lower pricing strategies and providing new value
to the customers. Henceforth, this defined in following manner as are-
 Threat of new entrants- The entity as Harbour & Jones has to manage the all these
challenges and they put pressure on all the challenges that build out effective barrier to
safeguard the competitive edge (Young, Thaivalappil and Waddell, 2018.). By
undertaking innovation within the new product and service brings new customer to
enterprise. In order to be effective, food service industry needs to be make more
investment in the research and development.
 Bargaining power of suppliers- The entity that is engaged in processed and packaged
goods must buy their raw material from the number of suppliers. Henceforth, the overall
impact of the supplier bargaining power is on the profitability of the firm. It can be tackle
with help of building efficient supply chain with multiple suppliers. With help of
experimenting the product design use different materials if the rates go up of the raw
materials.
 Bargaining power of the buyers- They are demanding a lot. With help of building of the
large base of customers. It can reduce the bargaining power of the buyers and can also
provide the opportunity firm to streamline its sales and process of production. By rapidly
undertaking the innovation of the new commodities. The customer’s often seek discounts
and offerings on established commodities.

 Threat of substitute product and services- The food service industry has lot of
competitors. If the new commodity and service meets out the needs of customer’s in
different manner than profitability of the industry suffers (Goggins, 2018). Therefore, the
threat of substitute within this industry is quite high. Harbour & Jones can tackle the treat
of the substitute products with help of enhancement in the switching cost for the
customer’s.
 Rivalries among the exiting competitors- if the rivalries among the existing player
within the industry is enhanced than it will cut the price of commodity and decrease the
overall profitability of the industry. This kind of the situation can be tackle if Harbour &
Jones takes the initiative to build the sustainable differentiation. This can be handled with
help of collaborating with competitors to enhance the market size so that operation
activities can be undertaken at the large platform.
Critical evaluation on practices and management tools that supports in successful business
operation.
By undertaking evaluation with help of internal and external tool the entity can conduct
the successful business operations. This will help to analyse the market condition and forces that
has huge impact on the working of the enterprise. Thus, Weisshaupt and et.al., (2018) stated
that management tool as SWOT aids to analyse the strength and weakness of firm and also helps
to formulate the plan of actions that can be helpful to run out effective operational performance.
Strategy formulation is one of the core concept that aids to undertake the business practices in
well advanced manner.
On the other hand, the another tool that has been used is as Porter's five forces, this aids
to analyse and identified the competitive forces that can assist to entity to shape each enterprise.
This is mainly used by the enterprise in terms to identify the structure of the firm in terms to
analyse the corporate strategy.
Recommend to support the strategies and management practices that enhance effective business
operation.
The strategies can be helpful to under the business function in effective and efficient
manner. There are number of the varied strategies that can be helpful in the success of operations
of Harbour & Jones. Therefore, discussion is defined in the following manner as are-

 Segmentation- This needs to be done on the effective manner or by undertaking the
better evaluation of customer on the basis of profile of customers (Pollard, Mackintosh
and Booth, 2018). In the current scenario, the customer are looking for the customized
food service options. In this aura, they demands for the healthy and nutrition meals in the
menus and there is also enhancement in the growing demand for the gluten free food. In
order to get success, the entity needs to undertaken the steps that can be helpful to
enhance the profitability and productivity of the enterprise.
 Staffing- Harbour & Jones needs to put more focus on level of the staff and entity not
need to employee unnecessary staff due to the same that will enhance the cost of
restaurant. It leads to mismanagement of the employees. In order to manage the effective
operations of the firm, the entity needs to hire the skilled labour workforce so that better
and attractive operations can be undertaken.
 Marketing strategy- This is defined as the long term and forward looking approach that
aids to conduct the business operation in effective and efficient manner. With help of
adopting the suitable marketing strategy the entity can able to accomplish the sustainable
competitive advancement (McFarland and Smith, 2019). This is designed by the firm in
order to run the enterprise within effective and efficient mode.
 Pricing strategy- The street food are charging low price for the same commodity and
this has become core things that impacts the working operation of the entity. To
undertake the effective operation, there is need to undertake the market research as this
will help the restaurant to charge the most appropriate price to commodity by selecting
most suitable pricing strategy.
 Forecasting strategy- The entity needs to undertake this approach for running effective
operations. In order to run the functions effectively, the firm needs to handled this
financial records in the well and effective manner. Thus, the trend and needs of
customer’s must be analysed to undertake the well advanced operations. It can helps to
enhance the brand image of the enterprise.
 Incentive strategy- In order to attract the customer’s, the Harbour & Jones must use the
incentive strategy as this will attract the customers. By online booking an individual can
save a lot of time. At this, individual can gain the extra reward points. On order of online

booking firm needs to avail the coupon discounts. This kind of the strategy can helpful to
enhance the competitive advancement of the enterprise.
Discussion on ethical practices in chosen food service organisation and impact on overall
business success.
Food ethics can be defined as an interdisciplinary field that aids to conduct the ethical
analysis and guidance for human in the undertaking as production, distribution, preparation and
consumption of food. It can be defined as the moral consequences of the food choices. In order
or build the ethical effectiveness, the firm needs to put high consideration on term as Corporate
social responsibility. In order to run out the ethical practices in the firm, the entity needs to look
over the following consideration as are-
Importance of corporate social responsibility in food service-
In the present scenario, the corporate social responsibility is becoming the popular
practice among the food industry. It is defined as process of managing and balancing relationship
between business and stakeholders in the professional, proactive and ultimately sustainable
manner. In order to maintain the effective CSR approach the entity needs to look over the
relationship within the employees, transparency in business practices etc. thus, employee to the
enterprise must be paid on the fairly basis. It is one of the dynamic factor that help to enhance the
brand image of the enterprise and can also aids to enhance the productivity and profitability of
the enterprise (Whaley, Lee and Butler, 2019). If the workers of Harbour & Jones have effective
relationship than it can be possible to manage the brand image of the enterprise. With the help of
undertaking the approach of the CSR, there can be high relevance for the food and beverage
industry. Distribution is becoming the one of the key component within the food supply chain
and there are number of the rapid changes that are been taken in terms to full fill the needs of
customer’s etc. In this changing environment, this is very crucial to undertake approaches of
CSR in running operational activities of the entity. Thus, it can be considered as the essential
obligation of the community of business as this helps to run the organisational performance with
ethical practices.
In order to keep with the core values, the food and beverage sector needs to committed
towards the quality factor that has positive impact on the working of the enterprise. With the help
of CSR initiative the entity can possible to enhance the high value of consumer brands.

Corporate social responsibility defined as one of the initiatives that has become the core part of
the business activities for entity with the high value of the customer’s brands.
Environmental awareness in food services-
Sustainable food system can be defined as the collaborative network that aids to
integrates the several components in terms to enhance the community economic, environmental
and social well being. In order to be the successful the firm needs to be efficient, well managed,
customer focused and this provide better value for money. Thus, Harbour & Jones should use
different ways in terms to promote the environmental awareness. In order to conduct the better
operation, the managers of the entity is also responsible for undertaking the training that can aids
to enhance the environmental awareness (Davis, Lockwood and Pantelidis, 2018). Therefore,
quoted enterprise needs to band on plastic usage so that entity can be free from any kind of
pollutions. It will attract the environment conscious customer and this can also helps to enhance
the brand image of he enterprise.
Henceforth, this can be stated that to run the practices with corporate social responsibility
and environmental awareness can assist the firm to undertake better operational performance.
Thus effective operation aids to conduct the enterprise activities in efficient and effective
manner. Thus, quoted enterprise needs to invest significant amount of the compensation for the
degrading the environment. Henceforth, Harbour & Jones needs to provide environmental
training to staff to streamline the daily management of the business enterprise.
Critically analyse how specific ethical practices in food service enterprise affects business
success.
As per the view of Bispo and et.al., (2018) stated that ethical practices defined as
standards of professional conducts that needs to be followed by the enterprise to undertake
interdisciplinary course of actions. In the food sector, ethical practices can be governed with the
use of techniques as Corporate social responsibility and awareness of environment. In this.
corporate social responsibility termed out as self regulative business model that is very assistive
for entity to be socially accountable. This is very effective as this helps to gain potential benefits
by building better brand image, to develop positive brand reputation and also enhance the sales
and customer loyalty of the enterprise. The environment awareness is also helps to maintain
effective ethical practices within the organisation. It fosters the sense of connection and aids to
build sustainable development.

LO 4
covered in PPT
CONCLUSION
From the above aforementioned report it can be concluded that food service management
is also responsible for daily operation of the restaurants. This assists to R&D and quality
professional to face the daily challenges within the enterprise. The present report is based on
business activities of Food service management of Harbour & Jones.
Henceforth, the enterprise has covered the various activities as to investigate the sourcing
and procurement processes within food service organisation, to undertake evaluation on
operation management strategies to enhance business performance. Lastly, ethical practices in
food sector aids to build and enhance business success.

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