Food and Wine: Australian Wine Industry and Swan Valley Wine Tourism

This article discusses the Australian wine industry, its contribution to the economy, and the unique experience of wine tourism in Swan Valley. It also explores the various attractions and festivals in the area and the purpose of visitors. The article cites relevant sources to support the discussion.

Running head: FOOD AND WINE
FOOD AND WINE
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Table of Contents
Question 1.1.........................................................................................................................2
Question 1.2.........................................................................................................................2
References............................................................................................................................4

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Question 1.1
The wine industry that has been existing in Australia might be termed to be the fourth
largest exporter of wine in the world. The wine that is exported from Australia approximately
amounts to almost 750 million liters while the amount that is consumed within the political
territories of Australia amount to almost 40% of the total amount of wine that is produced within
the country (Abs.gov.au., 2018). The Australian wine industry is known to contribute a huge
amount towards the growth of the Australian economy on the various activities that are linked to
the industry like the activities that pertain to the production of the wine, the employment of the
various residents of the area, the huge division of the export industry that is related to the export
of the wine manufactured in the country as well as the tourism industry that is dependent on the
wine industry.
The wine tourism within the country might be referred to the number of visits that are
conducted within the areas where the wineries are located. This helps the concerned visitors to
experience the uniqueness of the Australian lifestyle that is related to the stages which are
included in the production of the wine in Australia (Pratt & Sparks, 2014). This might also
include the various factors that are related to the entertainment of the tourists inclusive of the
food, the wine, the features of the landscape and the various other cultural activities that are
undertaken by the people who have been residing within the territorial boundaries of Australia.
Question 1.2
The Swan Valley in Australia is located at the upper reaches of the Swan River that is
existent between Bells Rapids and Guildford in the western Australia. The area is well known for
the wineries that are present within the area. The concerned area attracted a huge footfall in the

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area due to the wine tourism that is present in the area. These visitors are generally observed to
be both of the international as well as Australian origin (Thomas, Quintal & Phau, 2018). The
major purpose of the visitors is to explore the wine trails within the concerned region and the
general length of the stay of the visitors have been known to visit the area during the months of
September and November. The other regional attractions present within the concerned area are
the activities that pertain to the whale watching, racing, camping and the other such adventurous
activities. The area is known for the various festivals and the events related to the wine tasting
and the knowledge in the various matters that have been related to the production and the
brewing of the wine (Quintal, Thomas & Phau, 2015). The wine tourism within the area has also
opened the doors to the cellars and the other wine galleries that are present within the Swan
Valley, Western Australia.

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References
Abs.gov.au. (2018). 4307.0.55.001 - Apparent Consumption of Alcohol, Australia, 2010-11.
Retrieved 31 July 2018 from
http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4307.0.55.001main+features52010-11
Pratt, M. A., & Sparks, B. (2014). Predicting wine tourism intention: Destination image and self-
congruity. Journal of Travel & Tourism Marketing, 31(4), 443-460.
Quintal, V. A., Thomas, B., & Phau, I. (2015). Incorporating the winescape into the theory of
planned behaviour: Examining ‘new world’wineries. Tourism Management, 46, 596-609.
Thomas, B., Quintal, V. A., & Phau, I. (2018). Wine tourist engagement with the winescape:
Scale development and validation. Journal of Hospitality & Tourism Research, 42(5),
793-828.