Foodies and Food Events - PDF

Added on - 11 Jan 2021

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SUCCESSFULLYORGANISE AND SETUP A FOOD & DRINKFESTIVAL
Table of ContentsINTRODUCTION...........................................................................................................................1PROJECT BRIEF DOCUMENT.....................................................................................................1Project Definition........................................................................................................................1Background.................................................................................................................................1Outline Business Case.................................................................................................................2Intended Time Scale....................................................................................................................2Project Design.............................................................................................................................2Stakeholders................................................................................................................................4Gantt Chart..................................................................................................................................5Risk Assessment..........................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8APPENDICES.................................................................................................................................9
INTRODUCTIONFood and Drink Festivals have gained worldwide acceptance as well as popularity amongaudiences of diverse ages. UK has been a hub of almost 1,000 festivals held on an annual basisranging from music and beer festivals to literary festivals. Thus, nowadays, companies havestarted to collaborate or sponsor large-scale events to gain a competitive advantage(Getz andRobinson, 2014). However, the logistics involved behind staging a successful music an foodfestival that not only promotes the company but also gives an insight of culture to their visitingaudience requires a time-bound, carefully thought process.This project report aims to provide a project brief document that gives an account ofoutline business case, activities needed to be executed for setting up a highly successful event.In addition to this, the company also provides a project document fit to be presented to thestakeholders of the company.PROJECT BRIEF DOCUMENTProject AbbreviationFAMF019Project TitleFood and Music Festival (2019) ProjectProject Start Date1 May 2019Project End Date30 June 2019Project DefinitionThis project brief document enlists a business case, objectives, process of designing,monitoring, controlling project along with key stages, tasks, milestones and a critical path(Halland Gössling, 2013). In addition to this the document shall be updated on a weekly basis byidentifying significant risks of the project and changes highlighted thereof. This project aims toachieve a wider customer base by expanding its horizons to encourage creative promotionalactivities as well as provide an opportunity to enhance brand awareness among customers.BackgroundTesco PLC has been a market leader of retail sector with a share of 28.1%. With theadvent of technology and rising competition, Tesco has been experiencing strategic shifts in itsinternal management. The company has been unable to retain its quality as well as customersatisfaction, especially after the merger of Sainsbury and Asda(Jung and et.al., 2015). In order toget in touch with consumers, the company has decided to organize a food and drink event filled1
with soulful music in order to reset its service quality and provide quality service to thecustomers and their families. This event should serve as a beacon of quality service andpromotional activities at the last stage.Outline Business CaseIn UK, Food and Music Festivals have been quite a rave among individuals of differentages and income classes. This industry has been fast growing among organizations too as theyconsider it a perfect opportunity to promote their business, have a personal contact withcustomers as well as generate additional profits. Some of them have even started to set-up theirown events rather than being a part of another's festival line-up(Larson, 2013).Tesco has been struggling with a tarnished reputation as well as criticism regarding itspricing strategies. Until the organization is unable to connect with its customers on a personallevel, the company would not be able to create a sense of belonging and touch with its targetaudience(Meretse, Mykletun and Einarsen, 2016). Hence, in order to promote its business aswell as develop an image of sustenance and quality service, the company has decided to organizeas well as set up a food, drink and music festival.Intended Time ScaleThe project shall be initiated on May 1, 2019 as well as be accomplished by the end ofJune 2019.Project DesignProject Objectives:Provide a platform for diverse and music, food & drink companies as well as associatedproducts that are supported by local and other small producers with least amount ofenvironmental impact.Support charitable institutions as well as organizations within the community to helpachieve their goals through donations made by the visitors.To actively promote Tesco's local and primary producers as well as suppliers to thevisitor base.Promote Green initiatives to spread awareness among individuals to live life sustainably.Collaborate with upcoming pop-ups, start-ups and musicians to showcase their talents toa pre-established visiting audience(Turkulainen, Aaltonen, and Lohikoski, 2015).2
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