Foodora: Pricing, Promotion, Primary Research, Employee Motivation, Market Segmentation

Running head: FOODORA
FOODORA
Name of the Student
Name of the University
Author Note

1FOODORA
Table of Contents
Answer to Question 1.....................................................................................................2
Answer to Question 2.....................................................................................................3
Answer to Question 3.....................................................................................................5
Answer to Question 4.....................................................................................................6

2FOODORA
Answer to Question 1
Pricing
The pricing strategy plays a key role in the marketing mix and acts as a most
relevant mix belonging to the Marketing Mix strategy of an organization. Hence, the
pricing strategy of an organization should be such that it can enable the firm to
compete with its competitors and also ensure that the firm is successfully able to gain
a relatively largely share in the chosen market. Therefore, a proper pricing strategy
needs to be followed by the organization which matches their competency from the
competitors and seems convenient to the customers as well. Therefore, the pricing
strategy which can be fairly adopted for the firm Foodora is the strategy of penetration
pricing.
The penetration pricing strategy is a strategy which is used effectively to shut
down the potential competition which takes place. The given strategy becomes very
difficult to follow in the existing market but this cannot be the case but when a new
market is being exploited, the company can conduct effective researchers and utilize
resources to make the prices being offered as low as possible. Very often raising
prices later, becomes a problem. The primary goal of the given strategy is to attract
the customers and this can discourage competition in the long run.
Foodora can use this strategy in the new markets and hence, gain advantage of
the first mover’s advantage. Other competitors will fear entering the market and thus,
it will be an appropriate strategy when the firm ants to overcome international