Porter Five Force Model Assignment - Ford Company Report

   

Added on  2020-10-05

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FORD COMPANYREPORT
Porter Five Force Model Assignment - Ford Company Report_1
Table of ContentsINTRODUCTION...........................................................................................................................3Company overview.....................................................................................................................3Competitive advantage................................................................................................................3Marketing mix ............................................................................................................................5RECOMMENDATIONS.................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9
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INTRODUCTIONFord Motor Company is an American multinational auto-maker and it has it's headquartersituated in Dearborn, Michigan. The organisation is selling commercial and auto mobile vehicleunder the brand name of Ford. Under this report the organisation porter five force model havebeen used in order to analyse the the organisation competitive environment. Along with itmarketing mix of the company is being also highlighted in order to hoe business influenceconsumers to purchase their products. Later part of the report deals with recommendation thatcan be adopted by business in order to maintain competitive advantage. Company overviewFordmotor company was incorporated in the year 1919, it is a global automotivecompany. The organisation's business currently involves designing, manufacturing servicingand marketing of lines of ford trucks, cars and Lincoln luxury vehicle. The business operates infour different segments such as central treasury operations, financial services, Ford smartMobility LLC and automotive. The business automotive segments includes sale of Ford andLincoln vehicle, accessories and parts all across the globe. In the financial service segment thebusiness provides vehicle related financing and leasing. Under the central treasury operations thebusiness is engagement in taking decision related with investment, risk management and it alsoinvolves providing finance fro their automotive segment Where as the Ford smart Mobility LLCis responsible to design, build and invest in emerging mobility services (Grant, 2016).
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