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Ford Motor Co Management Report

   

Added on  2020-10-22

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Ford Motor Co managementreport
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASKS.............................................................................................................................................3Q1. Issues, problems and concerns by Ford Motor Co Management..............................................3Q2. Justification of the chosen articles and the strategy used for searching....................................9Description of search strategies..............................................................................................9Most significant theory related article..................................................................................11Most significant business related article...............................................................................11Q3. Appraise sources of information.............................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONFord management report is based on Ford Motor Company that will launch 50 vehicles inChina by 2025. It will shift towards clean electric cars and review up sales growth in the market.This company is thriving with Chinese quotas over sales and production and have faced weaksales in recent years (Bohnsack, Pinkse and Kolk, 2014). Among 50 vehicles, 15 will be all newand fresh electrified vehicles. There is an estimation of 50 percent growth in revenue in sameperiod. Auto makers are forced to make Hybrid and electric vehicles in 2019. They want to makechange from internal traditional engine cars. Therefore, this report will analyse critics, issues andproblems related to Ford Motor and competencies which it has to face in the future. TASKSQ1. Issues, problems and concerns by Ford Motor Co ManagementFord Motor Co Management would face many problems related to launching of EVvehicles in the future. They could face issues regarding battery life of cars, creation, pricing ofelectric and hybrid vehicles. Issues that organisation have faced are: - 1. Battery life of car:Company have faced problem of battery in EV and hybrid cars. Car faces sluggish engineand cranking when it is started. Due to slow engine crank cars take longer time to start. Enginelights of cars became weak in many engines. This should be considered in future when cars arelaunched in huge amount. When, drivers are not looking to drive then battery can do a lot ofthings. Mainly it can drain overnight if power adaptor is plugged in or light is put on. It zapscomplete battery power and drains up battery (Burkert, 2017). Many other factors are therewhich affect battery life of cars such as short trips and extreme temperature. Freezing and hottemperatures shorten up its life. Civic battery used by Ford is less energetic and its petrol engineis harder still. This issue has to be resolved by the company. Rechargeable batteries have hugemarket share and are running from decades. They are environment friendly and create lesswastage.They are eat-up batteries and have potential to save money of customers. They areconveniently used for long term and are more suitable than single use. They give options tocharge until they are full when batteries die. But they have some negative sides too. Theyprovide lower rating of voltage. Ford Motor must investment in quality batter chargers because
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cheap battery may cause shut off features and damage. Battery should be kept dry and clean forlonger use and better electrical connections. Fast charging increases potentiality of overchargingthe battery and create permanent damage. A battery will have long life span if it is fully chargedand energy is used effectively. More factors like driving habits, weather conditions and vehicletype determine its life. Batteries should be properly tested and corrosion must be controlled(Ehsani and et.al., 2018). After three years’ battery is considered older and there is swellingwhen battery eats much heat. Thus, company should look upon electrical systems and makevirtual battery test regularly. Mechanical issue of Ford:Various models of Ford are experiencing mechanical issue. Sometimes tyres of Ford areunevenly worn up. Proper checking should be done in the dents of tyres. This leads to costlylitigation and negative PR. Therefore, investors have to look into the concerns before investinginto the company (Helveston, 2016). Company should go for better alignment and make changesin oil system. There should not be trouble in brake that includes squealing and noises whichdistract customers. They should be looked by a good professional. Ford has a very strong fuelefficiency which may not go with increased sales and now gas is cheaper than it. Recently, in topselling, F-series have perfect pick up on fuel efficiency and aluminium sided version of F-150that gives 29% better fuel efficiency. But this time new aluminium pickups started reverting theassembly line in Dearborn from last month as gas prices has tanked. Ford is not rethinking tolaunch an aluminium version of its Super Duty F-series from earlier trends. Thus rise in price ofpetrol may be a problem for it.Non-academic article:Article 1: Ford Chief Executive Jim Hackett would cut $ 14 billion in next five years and shifthis capital investment from internal combustion and sedan to develop hybrid cars and trucks(Ford plans $11 billion investment, 40 electrified vehicles by 2022, 2018. [Online] Availablethrough: <https://auto.ndtv.com/news/ford-plans-11-billion-investment-40-electrified-vehicles-by-2022-1800135>).Article 2: Ford is changing its business plan and assembling new battery-powered cars inMexico. Ford's vice president Sherif Marakby had altered some of its plans for Michigan plantwhich is 25 miles south-west of Detroit (Ford Will Build Electric Cars in Mexico, Shifting Its
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