Resource Management for Ford: 12 Month Promotional Plan

Resource Management

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Section 1 ..........................................................................................................................................1
Company's profile and the current situation...........................................................................1
External and Internal Environment of Organisation .............................................................2
Concept of Resource Plan and its Significance......................................................................3
Information about required resources for plan ......................................................................3
Demand and supply of resource required...............................................................................4
Operations Functions..............................................................................................................4
Section 2...........................................................................................................................................5
Resource Plan...................................................................................................................................5
Why devised a Plan................................................................................................................5
Aims and objectives of the plan.............................................................................................5
Theoretical application/models/ analyse of resource operation functions.............................5
Evaluate and appraise the use of resources against the organisational plans.........................7
Time Line (Gantt chart)..........................................................................................................9
Section 3.........................................................................................................................................10
Recommendations................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Resource management is basically the process of managing, acquiring and allocating the
resources which comprises of the skills, materials, technology and finances which are essential
for running a project. The organisation chosen for this report is “Ford”. In context to Ford, the
organisation is planning to expand its operations through carrying out digital marketing strategies
with the help in promotion of the products and services offered by the company. The 12 month
resource plan will be based on the Promotional activities carrying out in order to boost the digital
presence of the organisation.
MAIN BODY
Section 1
Company's profile and the current situation
The Ford Motor company is basically an American Automotive organisation founded in
1903 and headquartered in Dearborn Michigan, United States. The organisation is involved in
selling commercial vehicles and auto mobiles and manufactures luxury cars under the brand
name Lincoln Luxury Brand. The organisation has its operations in relation to manufacturing
worldwide which comprises of countries such as United Kingdom, United States, Mexico,
Germany, Australia and South Africa. In the year 2010, the organisation reported that its sales
increased by 23%. In context to organisation, it sells a wide range of auto mobiles and luxury
auto mobiles. The organisation has also sold vehicles under the number of other marques. In the
year 2018, the organisation announced that they are planning to phase out all and their north
American models to basically focus on the SUVs and Trucks. Moreover, the organisation has
planned to introduce an “Active” crossover version in order to attain the next generation focus
but also resulted in cancelling plans due to various issue in relation to tariff among the countries
like china and United States(Lee, D. and Ahn, C., 2020).
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External and Internal Environment of Organisation
In context to Ford, the organisation focuses on the internal and external environment and
the major reason to understand the external and internal analysis is to understand the factors that
could help in minimizing the influence of the negative factors and how the company can fuller
use of the advantages and opportunities available to them. In order to analyse the internal
environment of the organisation, SWOT analysis is used:
SWOT Analysis
In context to SWOT analysis, it basically deals with the opportunities, strength, weakness and the
threats that are usually faced by the organisation in its internal environment. The swot analysis of
Ford Motor Company helps in detailed explanation of how the organisation has employed its
competitive advantages for the purpose to maximize their profits and increase its sales(Salikov,
Y.A., Logunova, I.V. and Kablashova, I.V., 2019).
Strengths: In context to Ford, the organisation is considered to be one of the top multinational
corporation in the automotive industry in the world. The company has a good brand name which
helps in attracting large number of consumers. The organisation's brand image helps in attracting
loyal consumers(Li and et.al, 2018).
Weakness: In context to Ford, the organisation major weakness comprises of the production
network, slow innovation process, limited global market, the high cost of products as compared
to competitors. When compared to Toyota Motor Organisation, the company has a large global
network which is one of the major weakness that results in affecting the global
market(Westerman, Rao, M.B., Vanka, S. and Gupta, M., 2020).
In context to organisation, the threats and opportunities are considered to be the part of external
factors. The organisation is actively involved in analysing the various opportunities that are
present in the market. In context to Threats, the organisation has identified various areas from
where the risks may arise.
External analysis of Ford
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