Foreign Trade University Assignment 2022

1
Assoc Prof. Dr. Lê Thái Phong Dean, Faculty of Business Administration
Foreign Trade University
Chapter 3
External Environment Analysis
Macro environments
Industry environments
Competitor intelligence
Learning objectives
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2

External and Internal Analysis
THE
MACRO-ENVIRONMENT
THE INDUSTRY EXTERNAL
THE COMPANY
2-3
COMPANY STAGE of DEVELOPMENT
VALUE CREATION
Efficiency
Innovation
Customer Responsiveness
Quality
STRATEGIC GROUPS
INDUSTRY STAGE of DEVELOPMENT 5 FORCES MODEL (Plus 1)
Rivalry
Barriers to entry
Suppliers
Buyers
Substitutes
Complementors
Macroeconomics Economic
Political & Legal Technology Socio-cultural Demographic
Industry environment analysis
Macro environment analysis
Environment analysis
3
4

Driving economic, political/legal, and technological c
PEST = ...............
Political
Economic
Sociocultural
Technological
Macr
competition -> creating opportunities and thr
system: stable – unstable
risks
law
law
Political
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6

affecting how difficult or easy to be unsuccessful and pr
Economic system
GDP growth rate
GDP per capita
Inflation
Interest rate
Exchange rate
Trade deficit or surplus
Budget deficit or surplus
Economic
Environment concern
Workforce diversity
Work-life quality view
Shift in product/quality preferences
sociocultural
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8

Including the institutions and activities involved with creat
R&D expenditure
Product innovation
Knowledge resources
Process innovation
New communication technologies
The world now
9
10

The boundary might change:
– Customers and technology
and/or services that are close substitute
Industry environment
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