Dissertation Proposal: How do fitness centre absorb customer?

Form for Dissertation Proposal: Assessment 1 (10%)
Masters Dissertation Proposal
The dissertation proposal must address the issues outlined below. As a guide your proposal should be
sufficiently detailed to allow your supervisor to judge its relevance and feasibility. The introduction and
literature review sections should demonstrate your understanding of the existing knowledge base and the
methodology section should be as detailed as possible at this stage. The length of the proposal should be around
1000 words. Please note you should discuss the potential ethical dilemmas posed by this research and
identify how it connects with the principles of responsible management education (PRME). However
you are not required to include an Ethical Approval Form at this stage, unless you are about to start
data collection.
Name: Tianyu Zhang
Student id: 18682869
Degree: postgraduate
Allocated Supervisor: David Twigg
Please note your supervisor should already have been allocated. If
you don’t have a supervisor please contact the dissertation
coordinator urgently ([e-mail])

1. 1. Proposed Title: “How do fitness centre absorb customer?’”
2. Introduction
It is seen that it has been easier to put revenues in the current gym. This is because it is helpful to implement
the rates of growths. However, there have been tons of assumptions.
2.1. The research questions:
2. How do fitness centre absorb customer?’
In what way doe the gyms have been attracting their customers?
What are the leading causes of this attraction for the customers?
What are the promotional strategies for the fitness centre?
To what percentage has the targeted market has been hearing about the gyms per month?
What is the percentage who have been hearing about the gym to visit every month?
What percentage of the visitors has been converting that to members?
What percentage of the members are been cancelled every year?
2.2. Evaluating why this has been and worthwhile and enjoyable topic for the research:
The main aim of the study is to understand how the gym can attract its customers. The fitness centre design a
service and product based organization. Keeping the business of the gym at the centre, the customers and the
fitness owners are the two main connectors of the market. Further, customer behaviour and gym marketing are
inter-linked. Here, the goals have been to exceed the rise the customer expectations. It is useful to deliver the
screening and consultation that can enable to understand what has been the health position of the clients.
Here, the group and private training sessions have been provided at the facility (Etemad-Sajadi, 2018).

Moreover, lifestyle and health are advising the clients can be identified through the proposal. It has been able
to exploit the sector as per the provided quality. It has assured that every client has been enjoying what they
are present. Further, it is useful to decrease expenses by developing hygiene and quality. Ultimately, it is
helpful to establish employment for young people. The youth faces have been witnessing complexities to access
the employment (Glaeser, Fisher & Su, 2017).
Hence, it is an essential topic as one can develop the service and product under the product based
organization. Again, the analysis is helpful to understand the development of customer development. Apart
from this, the screening and consultation for understanding the health positions of the clients can be further
witnessed. At last the group and private training sessions are intended for providing the ending of facilities.
3. Rationale and Literature Review
Lum (2017) shows that since the previous decades, there have been high-end centres of finesses. They have
been developing because of the rise in health consciousness. Here, there are different demands for the gyms
viewing from fitness-conscious consumers. Thus this is the key to create the gyms as a beneficial business
scope. The opening of the gym requires careful research and planning. Akhtar (2017) demonstrates the process
to begin the business. The authors consider the fitness and gym centre business model. Here, the initial
decision can be regarded as by the entrepreneur. This is because beginning the gym is a useful format for the
centre of fitness. The gyms have been classified widely based on various sizes. This involves the gym with
cardio along with the equipment of weightlifting. Apart from this, the studio of fitness has been catering to
Martial arts, Aerobics and Zumba and various other classes as per Altin et al. (2018). This can be based on the
targeted population, competition, market, availability of trained vision and availability of the entrepreneurs.
From here, current literature can relate to the research as the entrepreneurs can select the format for the gym.
Lvov (2016) identifies that as the business format gets decided, the dissertation can include the current body of
the task as the location for the gym can be determined. Through choosing the area for the fitness centre, it has
been vital to keeping in mind various aspects. Next, the gym of the business model has been decided by
multiple entrepreneurs through proper planning and careful research. At this stage, the decisions taken have