Dissertation Proposal: Gym's Location and Revenue

Form for Dissertation Proposal: Assessment 1 (10%)
Masters Dissertation Proposal
The dissertation proposal must address the issues outlined below. As a guide, your proposal should be sufficiently detailed to allow your
supervisor to judge its relevance and feasibility. The introduction and literature review sections should demonstrate your understanding of the
existing knowledge base and the methodology section should be as detailed as possible at this stage. The length of the proposal should be
around 1000 words. Please note you should discuss the potential ethical dilemmas posed by this research and identify how it connects
with the principles of responsible management education (PRME). However, you are not required to include an Ethical Approval Form
at this stage unless you are about to start data collection.
Name: Tianyu Zhang
Student id: 18682869
Degree: postgraduate
Allocated Supervisor: David Twigg
Please note your supervisor should already have been allocated. If you don’t have a
supervisor please contact the dissertation coordinator urgently ([e-mail])
1. Proposed Title: Gym’s location and revenue.
2. Introduction

The main aim of this study is to evaluate the Gym’s location and revenue. The following objectives will be accomplished by the researcher to
meet the aim of the study:
 Critically evaluate the Gym’s location and revenue
 Factors affecting the selection of Gym location
 Recommended approaches to select the suitable Gym Location for higher review
Research questions
The following questions will be accomplished by the researcher to meet the aim of objectives:
 How Gym Location affect to revenue
 What are the factors affecting the selection of Gym Location
 What are strategies used to select the suitable Gym Location for higher revenue
Explain why this is an interesting or worthwhile topic for you to research
This study is effective in evaluating the selection of Gym’s location as well as revenue. It is also effective for gaining the understanding about
a different factor that might affect to the gym location as it could be associated with the competitors, consumer’s needs, infrastructure (road,
water, electricity, and transportation), locality, education, health-conscious people. It could also be imperative for comprehending different
strategies to select a suitable Gym Location for higher revenue.
3. Rationale and Literature Review
As per the view of Badal (2018), the selection of Gym location could play an imperative role in increasing the revenue of the firm. The
location could be a factor that could lead to the owner of the Gym to start their business and get higher revenue. It is stated that the Gym
location selection could be influenced by many factors as it could be known as the road, water, electricity, and transportation, education,

health-conscious people, and consumer’s needs. Thus, it is founded that Gym operators could consider such factors for operating their
business effectively.
On the other side, Johansson & Andreasson (2016) stated that organization could use certain approaches to eliminate the probabilities of
failure of specified projects as it could be known as the market research, competitors analysis, and people need analysis. It could be effective
for operating the business and supports to get higher competitive benefits.
Say how the dissertation will add to this existing body of work
This literature review will be effective in a dissertation as it assists the investigator to increase their basic knowledge in the context of current
matter. Further, this will also be effective in increasing the conceptual knowledge towards research issue. The basic information about
research matter will be implied in this dissertation (Shieh, Hu, & Gao, 2014).
How is your work original?
The investigator will give the actual value to the creditors as it increases the originality of the research outcome.
The rationality of this study
This study is effective in evaluating the selection of Gym’s location as well as revenue. It is also effective for gaining the understanding about
the different factor that might affect to the gym location as it could be associated with the competitors, consumer’s needs, infrastructure
(road, water, electricity, and transportation), locality, education, health-conscious people. It could also be imperative for comprehending
different strategies to select a suitable Gym Location for higher revenue.
4. Methodology
This section should: Identify the research design and the research methods that you think will be used