1 Formulate and Record Possible Research Project Outline Specification

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RESEARCH PROJECT(“To analyse the importance of technology in promotion on sustainable tourism.”)
ContentsTITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................11.1 Formulate and record possible research project outline specification...................................11.2 Factors that mainly contribute to research project specification as follows..........................21.3 Critical review of key reference.............................................................................................41.4 Research project specification...............................................................................................51.5 Plan and procedure for the research specification................................................................6TASK 2............................................................................................................................................72.1 Resources efficiently to the research question or hypothesis...............................................72.2 Proposed research investigation.............................................................................................82.3 Record and collate relevant data where appropriate.............................................................9TASK 3..........................................................................................................................................103.1. Use appropriate ‘research evaluation techniques................................................................103.2. Interpret and analyse the results in terms of the original research specification................113.3. Make recommendations and justify areas for further consideration...................................20TASK 4..........................................................................................................................................214.1 Covered in Poster.................................................................................................................21CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22
TITLE“To analyse the importance of technology in promotion on sustainable tourism.” Acase study on Virgin Holidays.INTRODUCTIONSustainable tourism can be defined as a concept related to visiting a place by anindividual (tourist) and decisions taken for making positive impact upon environment, societyand along with the economy of nation. Tourism involves a number of primary transit like localtransportation system, entertainment, nourishment along with the recreation and shopping(Abubakar and Ilkan, 2016).Therefore, it is required for both government and companies that are dealing in thissection to take essential steps so that natural environment cannot get affected much. In thiscontext, it is being found that technology plays a crucial role and it is needed for the tourism toimprove themselves and through technology they can also take right decision for enhancing orimproving environment as well. Under this research investigation which is being taken i.e.Virgin Holidays which is a tourism company and was found in 1985 bySir Richard Branson.Inpast few years, firm have decided to enhance their business which ultimately impacted uponenvironment. This issue has been taken under this project which will aid in learning over thetopic in depth.TASK11.1 Formulate and record possible research project outline specificationOrganisations deal in travel sector are majorly focused on enhancing their customer base,so that high revenue can be obtained. They have decided to improve the services that they areoffering to their customers/visitors. This could majorly being used by people for business, leisureor for entertainment. In present world, as almost every single country is looking forward toimprove or develop their own tourism industry, which directly impact upon natural resources,pollution along with social system of a nation as well. This action taken by business firms inraising themselves to an all new level but this raised pollution in the environment. Here,government of United Kingdom and other agencies like BBC have decided to promotesustainable tourism among all over United Kingdom of that they may easily reduce pollution andconsumption of natural resources(Edelman, Jaffe and Kominers, 2016).1
Research Project SpecificationIn present context, this issue was also faced by Virgin Holidays because this companyhave kept its proper focus on enlarging themselves at international level. This company is havingnumerous vehicles in different places or countries in which it is dealing.This have raisedpollution as well which directly impacted negatively on environment. On the other hand,promoting sustainable tourism can help a company in building effective relations with clients aswell because, it will directly attract them if they will take care of natural environment.Research Aim:An investigation cannot get started without an aim and it is much required for aresearcher to develop proper aim right on time so that research can get started (Giaoutzi, 2017).In present research investigator have set an aim which isTo analyse the importance oftechnology in promotion on sustainable tourism.” A case study on Virgin Holidays.Research ObjectivesThis subsection of the report, sets aim or based on the purpose of conducting theresearch. Whole investigation and its conduction rely on set objectives which helps researcher inreaching to specific targets. In this context, some of objectives accompanying the purpose of thisinvestigation are given below:To determine the role of technology in improving image of the company with the help ofpromotion.To identify the importance of technology in promoting sustainable tourism.To determine benefits ofsocial media in enhancing awareness among people ofsustainable tourism.Research Questions1.What is the role of technology in improving image of the company with the help ofpromotion?2.Evaluate the importance of technology in promoting sustainable tourism?3.What are the benefits ofsocial media in enhancing awareness among people ofsustainable tourism.1.2 Factors that mainly contribute to research project specification as follows.There are various number of factors that contributes to in the proper investigation of theresearch plan (Giaoutzi, 2017). The various components that should be addressed carefully so2
that the favourable outcome of the research can be obtained. Some most important factors thatalways helps in investigating the research so that desired goals and objective of the organisationcan be obtained. Those several factors are as follows.Introduction-The assessment of overall idea from where a person can get brief ideaabout the overall all situation in considered as introduction. The primary stage shows the blueprint of the overall scenario that what are the things are going to be done, in a brief and concisemanner. Here the research regarding sustainable tourism is done. It contain the various aims andobjective that can helps in making the overall positive impact in the overall environment.Designing of questionnaire- This part is being considered as the most important part ofthe by the help of this investigator generally draws the overall outcome of the process. Byclarifying each and every aspect its positive and negative impact etc. The study also have beenanalysed that making the questionnaire is not an easy task as knowledge related pros and cons ofthe concept in very necessary. This help in making the things more clear then every and alsoallows the researcher to draw the limitations of overall working process. In the overall contextof tourism sectors. The questionnaire always helps in analysing the position that can impact thesituation of the work in process.Literature review-This section includes all the information related to the overallinvestigation procedure. This also shows the different viewpoint of the various authors and writerwith respect the particular information (Kuo and Chuang, 2016). This includes the currentknowledge with the substantive finding. The overall section always helps in gaining the overallknowledge. It also provide the overall theoretical and methodological aspects that helps inmaking contribution in particular field of topic.Research methodology-This part also shows the particular type of research that has beenchosen to identify and select the overall information about the particular topic. It is thesystematic approach that has been used for theoretical analysis that has been used in theparticular field of study. In the research methodology it includes the overall quantitative andqualitative approach. On the other side both the approaches used to gather the different types ofinformation. The overall quantitative factors riles on the information related to all the numericalaspects of the gathered data.Data analysis –The overall gathering of the data from the various kinds of sources formwhich the overall benefit could be taken in the form of knowledge by the researcher in the3
particular period of time. This is the most important step after the collection of the data. Whenthe relevant data is gathered collected in an effective manner than the next step is to analysethose e particular type of information that helps in reaching the organisational goals andobjective(Pappas, 2016). To the context of the sustainable tourism the data and the informationregarding the pollution is taken and then compared to the previous analysis. After that the overalldifference in the latest and the previous information is calculated and the overall information isacquired.Conclusion and recommendation-The overall conclusion of the information gatheredfrom the various types of the resources are at last taken into the consideration. The full and finalinformation is prepared and summarised in a particular manner. From which the overall result isobtained can be easily identified and recommendation for that particular information can also bedone in an effective way. In the overall part of the recommendation the creative ideas ofregarding he information are given and from which the development and the growthopportunities are also developed in it. In the context of sustainable tourism, the recommendationand be done regarding using the positive Impact of using the the vehicle that pollutes theenvironment less. The overall natural resources can also be saved by using the battery operatedbikes, rickshaw, cars etc. As these recommendation always helps in maintaining the positive andhealthy environment that does not harm the overall nature .1.3 Critical review of key referenceThe critical review helps in analysing and evaluating the overall situation. This providedthe overall view of the research that has been given on the particular type of topic. It describe theoverall work of task in own language or words. Plus it also analysis the main ideas which arerequired to analyse the overall structure of the work. It also gives its point of view to theunfamiliar terms that can affect the overall work in process and future decision making of theplan. The critically analysis always shows the inside picture of the particular research that alsohelps in creating more better plan of sustainable tourism in making decision for the futureperiod of time.Role of technology in improving image of the company with the help of promotion.As mentioned by K. K. F. and et. al., (2016), travel industry plays a crucial role foreconomy of a country. On the other hand, it is being found that technology is rapidly changingwhichultimately improves working and image as well of the company. Effective use of4
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