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Foundation Business Essentials Assignment

   

Added on  2020-12-09

15 Pages3148 Words116 Views
Foundation business essentials

Table of ContentsINTRODUCTION..........................................................................................................................1TASK 1............................................................................................................................................1PART A- Business idea..............................................................................................................1PART B – Four most important objectives of “Printing Destination”........................................3Form of ownership is the most suitable for Printing Destination...............................................4TASK 2............................................................................................................................................4PESTLE analysis.........................................................................................................................4TASK 3............................................................................................................................................6PART A - Write a statement that describes the launch event ....................................................6PART B – Producing a Budget...................................................................................................7TASK 4............................................................................................................................................8Marketing objectives...................................................................................................................8Target markets.............................................................................................................................8Marketing mix.............................................................................................................................8Marketing strategies for market segmentation............................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11

INTRODUCTIONA business idea is a concept that is used by individuals for financial gain that is usuallycentred on a product or service which are offered for money. The current business idea for thisreport is “Printing Destination”. It is basically a t-shirt printing shop which will target students atuniversities. The report will cover objectives of this business, its PESTLE analysis. Apart fromthis it will present budget and marketing mix. TASK 1PART A- Business ideaThe current business idea is printing t-shirts for students in a university. The name of theshop is,“Printing Destination”, it is both online and street based. The shop is located nearUniversity of Oxford, which is in the UK. As there are lot of students who love wearinggraphical printed t-shirts, so it is the best business idea to set up targeting them. Many peoplething to go to printing press and all sorts of printing supplies but “Printing Destination” has itsown equipments and is getting wide range of orders for t-shirts. The business provide ScreenPrinting and Transfer Paper Method, both these techniques are used to print t-shirts (Godlinski,Zichner and Baumann, 2017). Screen printing is most preferred method used nowadays. Itrequires a template, which is then held in place by the screen & it is usually made from nylonmesh. It provides supreme quality and can print in multiple colours. Another method i.e. transferpaper method, refers to transferring of an image from one surface to another. Basically thedesign is printed on a transfer paper and using heat press machine it gets transfer to clothes. 1

This business is a good idea because t-shirt is a basic in casual wear and it has beenaccepted universally by both men & women. They are not only considered as casual wear, butare blank Canvas for artists and entrepreneurs (Hyun, Secor and Francis, 2015.). Due to this,2Illustration 2: Heat Transfer Printing ToolSource : Lazazzera, (2018)Illustration 1: Screen PrintingSource : Lazazzera, (2018)

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