The Impact of Social Media on Communication and Relationships

Running head: Foundation of Academic Success
Foundation of Academic Success
Name of the Student
Name of the University
Author Note

1FOUNDATION OF ACADEMIC SUCCESS
INTRODUCTION:
Social media plays an integral role in developing bonds between individuals and brings
people closer to each other. A decade ago, it was difficult to find long lost friends or people that
one once knew even with the presence of the web. Most people lost touch with one another once
they moved away. However, with social networking sites like Facebook and Twitter it has
become easier for people to connect with one another and reconnect after being apart for a very
long time. It also provides a window to the lives of friends who are far away, as they share the
major events of their lives with friends on facebook. Individuals to develop, grow, interact and
get a sense of fulfillment, nurture true and genuine relationships and keep in touch with each
other use social media (Curran, Fenton & Freedman, 2016).
Present Situation: Social media has a positive effect on communication and fosters a
connection between people. Social networking sites aid in advertising and marketing of products.
Companies tend to communicate with their customers with the help of social media. Studies have
revealed that 19% of human resources managers make their decisions on hiring a prospective
candidate based on the information that is acquired from social media platforms (Gerbaudo
2018). Social media also helps to disseminate information and has an influence on politics.
Studies have revealed that majority of the people avail their news from social media. Social
media platforms including Facebook, Twitter and LinkedIn enables one to garner and access
information with the click of a button. Individuals use the platform of social media in order to
support and garner support for a cause they feel strongly about. People post on social media to
share integral information. They also take recourse to social media to build an image of them and
show others who they are as individuals and what they stand for. People also use social media in
order to participate and to feel a sense of being involved with events happening around the