Business communication essentials pdf
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Added on 2020-12-09
Business communication essentials pdf
Added on 2020-12-09
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Foundation of businesscommunication
Table of ContentsINTRODUCTION...........................................................................................................................3APPLICATION...............................................................................................................................31) Data of Mark and Spencer industry........................................................................................32) About the Mark and Spencer company ..................................................................................33)PESTEL analysis of the Mark and Spencer ............................................................................54) Analysis the competitors position of the organisation through five force model...................75) Identifying the key issues like management and resourcing issue faced by the company.....85)Key finding..............................................................................................................................86)Personal reflection ..................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness communication is significant because organisation exchange their ideas, viewsto each other. Effective communication can build relationship between employers and staff,employer and employers that helps to increase productivity level. If Business communication iseffective that leads to enhance customers base, profitability and build image. Businesscommunication can be direct and indirect so they can get innovative idea and views for problemssolving. Organisation can use internal communication to communicate with co-workers,supervisor and subordinate for planing , organising the human resources and controlling theactivities that helps to improve performance (Smith, Patmos and Pitts, 2018). Company cancommunicate with suppliers, customers , government that helps to achieve goals and objectives.Present report is based on Mark and Spencer is the multinational British company whichis listed in London stock exchange. It deals in selling clothing, home product and luxury foodproduct. This report will include retail industrial data. Further, competitors, performance,customers, weakness challenges faced by the industry. It also explaining a PESTEL analysis ofthe company and also analysis the competitive position through five force model. This reportconsists the identifying the resourcing and management issue faced by the company.APPLICATION1) Data of Mark and Spencer industryRetail industry is the growing Industry of UK . The retail sales generate 395 billionpound in 2017 and sector housed 319000 retail business in 2108.2) About the Mark and Spencer company Businesses- Mark and Spencer is the listed company which provide various type of productsuch as food items, male and female clothing and luxury product to customers. Company is themajor British multinational company which is also known as M&S. This company's shares freelytraded in London stock exchange and headquarter establish in Westminster, London. Thiscompany provides various range of product such as clothing, quality food product and homemade product. Company also sell branded goods like Kellogg's corn flakes. Customers- Mark and Spencer provide their clothing product and food product by retailstores. They provide quality product and fresh food to customers at the suitable prices whichleads to increase customers base. Company effective marketing strategies to attract to customers
and provide high range of services (Marks & Spencercompetitors,2019). Recently the companyhaving huge customers base that helps to increase profitability and growth.Suppliers - Company adopt indirect supplier chain for deliver their product to customers.Suppliers is important factors for selling the product. Effective supply chain helps to takecompetitive advantage and future opportunities that helps to increase profitability, sales growthof the company . Manufacturer deliver their product to whole seller then deliver to retailer. Inthe end retailer provide products to end user. Competitors-Mark and Spencer company face lot of competitors challenges. The maincompetitors are Aldi, Asda, Tesco, Faramfood, Waitrose&Partner and John Lewis. Companyhave to formulate effective strategy to compete with competitors and also expand their businessby providing high range of product to customers. Company should have adopt competitivepricing strategy to competitor with competitors which helps ton service in the market andincrease profitability.Performance- Company adopt financial ratio to analysis the performance that helps toimprove future performance and achieve long term goals. This company is the growingcompany because of their effective performance and it is also leading retailer company across theworld. Recently the revenue of the company is 10698.2 million pound and net income of thecompany is 29.1 million pound. The profitability margin improved year by year because of theirincreasing customers base and enhance reputation. The company has established offices inThailand, Hong Kong, India, Bangladesh, Malaysia, Turkey, china, Indonesia and Sri Lanka.Recently the company has 979 store in UK but they also expand their business by establishingnew branches all over the world.Strength -Mark and Spencer is the leading retailer company across the world whichprovide high range of clothing items and food item. Recently they have 1000 plus stores withinthe 40 countries. The main strength id that 80000 employees engaged with this company thathelps to provide product on the time of demand. Mark and Spencer have own brand level toattract the customers that helps to increase customer base and sustainable growth of thecompany. The company follow highly E commerce infrastructure for increasing the sale andhaving highly corporate social responsibility which would build strong image.Weakness- Mark and Spencer have lot of weakness which have to overcome to survivein the market. Company not able to compete with competitors because strong competitor's
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