Foundation Of Business

Running head: FOUNDATION OF BUSINESS
Foundation of Business
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FOUNDATION OF BUSINESS
1
Table of Contents
Marketing Analysis....................................................................................................................2
Brand Analysis...........................................................................................................................2
Product Analysis of the Business...............................................................................................2
Customer Analysis.....................................................................................................................4
Competitors Analysis.................................................................................................................5
Marketing Strategies..................................................................................................................5
Reference....................................................................................................................................6

FOUNDATION OF BUSINESS
2
Marketing Analysis
Brand Analysis
The brand image of Apple Inc is significantly high which is one of the reason that the
products which is offered by the brand are always in demand. The business of Apple was
initiated by two dropouts and the same was able to create a brand image and achieve a brand
value of $ 700 million. The company has a revolutionary creative thinking environment
which always strives to create the best possible product for the customers so that it is able to
meet the expectations of the customers and thereby also create a competitive advantage in the
market. The main motto of the company is to think creative and think differently so that the
business is able to create a competitive advantage. The business has been able to stay ahead
of its competitors following such a strategy in the operations of the business (Khan, Alam and
Alam 2015). One other key aspect which plays an important role in business strategies of the
company is the presence of emotion which even allows the management of the company to
even charge higher prices for the apple products. The company also conducts different
campaigns and effectively engages in advertisement and promotions so that the business is
able to enhance the brand value.
Product Analysis of the Business
The product which is offered by the business of Apple Inc are extremely innovative in
nature and consists of the most advanced form of user interface and IOS software. This is one
of the reasons that the business has been successful in the operations and has been generating
appropriate revenues from the operations of the business. As per 2014 survey, it was analysed
that apple was the most valuable brand in the world, valued at close to USD120 billion. This
show the overall sales of the apple products have significantly increased over the years and it
is also one of the reasons that the people are even purchasing the product irrespective of the