Assignment On Foundation Of Information System

Running Head: FOUNDATION OF INFORMATION SYSTEM 1
Foundation of Information System
Name:
Institution

FOUNDATION OF INFORMATION SYSTEM 2
Table of Contents
Introduction................................................................................................................ 3
Organization overview................................................................................................ 4
The primary and secondary activities.........................................................................4
Primary activities and sub-activities of Latureae.....................................................5
Secondary activities and sub-activities of Latureae................................................6
The link between value creation and the sub-activities of Latureae...........................7
Recommendations...................................................................................................... 7
Conclusion.................................................................................................................. 8
References................................................................................................................. 9

FOUNDATION OF INFORMATION SYSTEM 3
Introduction
The advent of technology, especially in the sector of information communication and
technology is among the most important resources in the management of businesses in the 21st
century. This technological shift affects major components of an organization, ranging from
social media, security, customer relations, global supply chain, and business integration. The
business, therefore, is required to have systems in place for collecting, processing, storing and
sharing of data. These technologies have enabled businesses in modern times to automate and
streamline their daily operations. Enterprise information systems are playing an important role in
the processing of data and decision making in organizations. Enterprise information systems
comprise a set of hardware, software, and telecommunication network that are integrated to
process, manage and store data analytics for a business. These systems serve an important
function in the running of an organization. For instance, an organization can use the enterprise
information system for customer management, to understand the wants of its target audience
which will facilitate the retainment of the customers and ultimately the acquisition of new
customers (Porter & Heppelmann, 2015). The enterprise information system, therefore, allows
companies to gather and analyze sales data, define its customer base and develop advertising and
marketing campaigns. This report will provide an overview of primary and secondary activities
in a business model by analyzing the case of an Australian company, Latureae. The report will
also analyze the sub-activities that might add value to a company and establish a relation
between the values and sub-activities. Ultimately, the report will offer recommendations to
Latureae on how to improve their value chain.