INTRODUCTIONThis study will conduct complete investigation on the fact why tourist opt to choose London and why they get attracted towards that place. This study will help in examining the importance of tourism to London (Mason, 2015). It will also helps in effectively determining the reason why tourist visit the city of London. Furthermore it will include challenges faced by the tourism firms in London and the recommendations thereto for long term growth and development (Powell and Iankova, 2016).TASK 1Data CollectionData collection is an effective process which helps in collection information,measuring and evaluating the data to fill the gaps and gain in- depth knowledge on theparticular subject matter (Mowforth and Munt, 2015). The researcher of this study will optfor primary source of data collection through questionnaire. This interview will be conductedfrom 20 theorists and professors to gain knowledge (Veal, 2017).QUESTIONNAIRE1.How often do you travel from across the globe to visit new places?Once a yearOnce in 6 monthsEvery monthVery often2.Do you think London is an attractive tourist spot?Agreed Highly agreeDisagreeHighly Disagree
Neutral 3.What is the importance of tourism to London?Increase in revenue of the UK economyIt helps in strengthening the reputation of LondonIt leads to higher living standards for LondonersLeads to higher GDP and supports London’s workforce4.According to you approximately how many tourist visit London annually from acrossthe globe?Approximately 30 million visitorsApproximately 20 million visitorsApproximately 15 million visitors5.What are the reasons that attract tourist to visit London?Rich culture, art, food, architecture, building, fashion, monuments etc.Good pub cultureRoyal parksMuseum and gallery 6.What according to you are the challenges faced by the tourism firms in London?Unstable employment and low job statusLow pay and antisocial working hoursLow education and trainingUnequal treatmentLanguage barrierNew information technology7.What recommendations would you suggest to attract large number of customers fromacross the globe?Integration of advanced information technologyProper training and educationUse of information communication technologyUnderstanding various culture, language and beliefs
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