GSBS6002 Foundations of Business Analysis

Added on - 09 Sep 2021

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Running head: FOUNDATIONS OF BUSINESS ANALYSIS
1
Foundations of business analysis
Name of Student
Institutional Affiliation
Name of Professor
Date
FOUNDATIONS OF BUSINESS ANALYSIS
2
Foundations of business analysis
Executive summary
The report presents the research conducted that aims to address the causes of poor
performance in departmental stores that have made the organisation to lag in the market due to
the online retailers. The report relied on the online survey questionnaires to collect data from the
organisations database where the participants were sampled randomly. Through the formulation
of the hypothesis, the report sought to address the research questions using the tests for the
hypothesis. The techniques selected for testing the formulated hypotheses are the linear
regression analysis, correlation analysis, and the descriptive statistics. From the results, it is
evident that the current level of customer satisfaction does not reflect the managers’ goals and
targets of the customer satisfaction. The report recommends that the factors, which should be
implemented, are the provision for the shopping assistances, provision of the platforms for the
customers to compare the prices, and allowing the cashback for the customers among other
aspects as drafted in the recommendation section.
FOUNDATIONS OF BUSINESS ANALYSIS
3
TABLE OF CONTENTS
Introduction....................................................................................................................................5
The design of research...................................................................................................................6
Data sampling and collection....................................................................................................6
Hypothesis development................................................................................................................7
Research questions and the associated hypotheses.................................................................7
The selection of statistical techniques and justification.............................................................8
Results, statistical, and non-statistical interpretation..............................................................10
Descriptive statistics................................................................................................................10
A correlation between the Satisfactions of male customers.................................................12
Cluster plot...........................................................................................................................13
The impact of level of income on the customer satisfaction.................................................14
Examining the impact of age group on the customer satisfaction.......................................15
Examining the impact of the provision of shopping assistance to customer satisfaction..16
Examining the convenient return policy towards customer satisfaction............................17
Examining the impact of facilities pertaining to physical verification to customer
satisfaction................................................................................................................................18
The ability to compare prices in relation to customer satisfaction.....................................19
Impact of the ability of cashback and other facilities to customer satisfaction.................20
The summary of the statistical analyses and results.................................................................20
FOUNDATIONS OF BUSINESS ANALYSIS
4
Recommendations........................................................................................................................21
References.....................................................................................................................................23
FOUNDATIONS OF BUSINESS ANALYSIS
5
Introduction
The foundations to success in any business organisation are centred to concepts and
practices that facilitate the customer satisfactions (Kumar and Reinartz, 2016, pp.36-68).
Mangers and the relevant leadership in different organisations have been reported to put in great
efforts to meet the customer demands. However, this has been pausing a great challenge due to
the dynamic consumer needs that have been changing from time to time. The organisations have
therefore reverted to lay in place the strategic practices that would oversee the satisfaction of
their clients as well as enable them to compete sustainably in the market. As a result, stiff
competition has been precipitated among the companies supplying similar products and services
via various means to their customers.
The report presents an analysis of an Australia department store, Myer and David Jones
enterprise that faces stiff competitors from the online retailers who are reported to be more
reliable and convenient to the consumers (Prebensen, Kim, and Uysal, 2016, pp.934-945). For
the departmental stores to level up in the market performance, the organisation conducts a
research study that would help it address the key areas that would enable quality performance
through customer satisfaction. The objective of the analysis is to identify the poor performing
areas in the service to the customers by considering their preferences that build on the
convenience to the service delivery. The analysis will also seek to address the challenges facing
the departmental stores over the online vendors and the ways of solving these problems through
effective decision making.
FOUNDATIONS OF BUSINESS ANALYSIS
6
The design of research
Data sampling and collection
The use of online questionnaires was deployed for collecting the responses from the
participants who were the customers to the organisation (Stoet, 2017, pp.24-31). The online
survey questionnaires were preferred due to the shorter time taken for collecting data from
different regions/ cities across the country. Additionally, the online survey is cost effective as
well as has lower chances of biases whereby the respondents are given the privilege to express
themselves without the sense of being judged by the interviewer as illustrated by[ CITATION
Bra182 \l 1033 ].These respondents were selected from the organisation’s database using the
random sampling techniques that was preferred over other techniques which is believed to cover
a large geographical data samples through the random selections.
However, the questions for the survey were precisely designed to address the research
questions and the hypothesis, which were brief and easy to understand (Rubsamen, Akmatov,
Castell, Karch, and Mikolajczyk, 2017, p.4). Ten questions that had interval answers that were
rated on a scale of 1 to 10 were used to ensure that the respondents use the minimal time to fill
the survey thus encouraging more participating. Through the random sampling techniques, 1000
respondents were selected where 400 completed the survey questions that were considered for
analysis. During the implementation of this method of data collection, the researcher observed
the ethics of research by protecting the privacy of the respondents (Sekaran andBougie, 2016).
The structure of the questions identified the gender and the type of employment of the
respondents without provision of the names and identities. Additionally, the survey voluntarily
conducted where the respondents could opt out anytime they want without attaching any reasons
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