Running head: FOUNDATIONS OF BUSINESS ANALYSIS 1 Foundations of business analysis Name of Student Institutional Affiliation Name of Professor Date
FOUNDATIONS OF BUSINESS ANALYSIS 2 Foundations of business analysis Executive summary The report presents the research conducted that aims to address the causes of poor performance in departmental stores that have made the organisation to lag in the market due to the online retailers. The report relied on the online survey questionnaires to collect data from the organisations database where the participants were sampled randomly. Through the formulation of the hypothesis, the report sought to address the research questions using the tests for the hypothesis. The techniques selected for testing the formulated hypotheses are the linear regression analysis, correlation analysis, and the descriptive statistics. From the results, it is evident that the current level of customer satisfaction does not reflect the managers’ goals and targets of the customer satisfaction. The report recommends that the factors, which should be implemented, are the provision for the shopping assistances, provision of the platforms for the customers to compare the prices, and allowing the cashback for the customers among other aspects as drafted in the recommendation section.
FOUNDATIONS OF BUSINESS ANALYSIS 3 TABLE OF CONTENTS Introduction....................................................................................................................................5 The design of research...................................................................................................................6 Data sampling and collection....................................................................................................6 Hypothesis development................................................................................................................7 Research questions and the associated hypotheses.................................................................7 The selection of statistical techniques and justification.............................................................8 Results, statistical, and non-statistical interpretation..............................................................10 Descriptive statistics................................................................................................................10 A correlation between the Satisfactions of male customers.................................................12 Cluster plot...........................................................................................................................13 The impact of level of income on the customer satisfaction.................................................14 Examining the impact of age group on the customer satisfaction.......................................15 Examining the impact of the provision of shopping assistance to customer satisfaction..16 Examining the convenient return policy towards customer satisfaction............................17 Examining the impact of facilities pertaining to physical verification to customer satisfaction................................................................................................................................18 The ability to compare prices in relation to customer satisfaction.....................................19 Impact of the ability of cashback and other facilities to customer satisfaction.................20 The summary of the statistical analyses and results.................................................................20
FOUNDATIONS OF BUSINESS ANALYSIS 4 Recommendations........................................................................................................................21 References.....................................................................................................................................23
FOUNDATIONS OF BUSINESS ANALYSIS 5 Introduction The foundations to success in any business organisation are centred to concepts and practices that facilitate the customer satisfactions (Kumar and Reinartz, 2016, pp.36-68). Mangers and the relevant leadership in different organisations have been reported to put in great efforts to meet the customer demands. However, this has been pausing a great challenge due to the dynamic consumer needs that have been changing from time to time. The organisations have therefore reverted to lay in place the strategic practices that would oversee the satisfaction of their clients as well as enable them to compete sustainably in the market. As a result, stiff competition has been precipitated among the companies supplying similar products and services via various means to their customers. The report presents an analysis of an Australia department store, Myer and David Jones enterprise that faces stiff competitors from the online retailers who are reported to be more reliable and convenient to the consumers (Prebensen, Kim, and Uysal, 2016, pp.934-945). For the departmental stores to level up in the market performance, the organisation conducts a research study that would help it address the key areas that would enable quality performance through customer satisfaction. The objective of the analysis is to identify the poor performing areas in the service to the customers by considering their preferences that build on the convenience to the service delivery. The analysis will also seek to address the challenges facing the departmental stores over the online vendors and the ways of solving these problems through effective decision making.
FOUNDATIONS OF BUSINESS ANALYSIS 6 The design of research Data sampling and collection The use of online questionnaires was deployed for collecting the responses from the participants who were the customers to the organisation (Stoet, 2017, pp.24-31). The online survey questionnaires were preferred due to the shorter time taken for collecting data from different regions/ cities across the country. Additionally, the online survey is cost effective as well as has lower chances of biases whereby the respondents are given the privilege to express themselves without the sense of being judged by the interviewer as illustrated by[ CITATION Bra182 \l 1033 ]. These respondents were selected from the organisation’s database using the random sampling techniques that was preferred over other techniques which is believed to cover a large geographical data samples through the random selections. However, the questions for the survey were precisely designed to address the research questions and the hypothesis, which were brief and easy to understand (Rubsamen, Akmatov, Castell, Karch, and Mikolajczyk, 2017, p.4). Ten questions that had interval answers that were rated on a scale of 1 to 10 were used to ensure that the respondents use the minimal time to fill the survey thus encouraging more participating. Through the random sampling techniques, 1000 respondents were selected where 400 completed the survey questions that were considered for analysis. During the implementation of this method of data collection, the researcher observed the ethics of research by protecting the privacy of the respondents (Sekaran and Bougie, 2016). The structure of the questions identified the gender and the type of employment of the respondents without provision of the names and identities. Additionally, the survey voluntarily conducted where the respondents could opt out anytime they want without attaching any reasons
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Factors Influencing Customer Satisfaction and Service Quality in Accor Hotel Group: A Case Studylg...
|21
|5441
|378
Market Research About Fashion Preference Among Kent Institutelg...
|19
|3895
|237
Research for Marketing Decisions : Reportlg...
|25
|5165
|267
Analysis of Association between Annual Income and Online Cosmetic Expenditurelg...
|14
|3445
|312
Analysis Executive Summary 2022lg...
|27
|7203
|20
Factors Influencing E-Shoppers Satisfaction in First Tier Cities of Chinalg...