Impact of Technology and Social Media on Business and Tourism

Foundations of
business and tourism

Table of Contents
INTRODUCTION ..........................................................................................................................3
SECTION A ....................................................................................................................................3
Developments in technology and social media impacted on way companies and organisations
market their products and services in last ten or fifteen years ...................................................3
SECTION B ....................................................................................................................................6
Globalisation as a phenomenon has impacted on country or region of your choice with their
positive and negative effects of phenomena ..............................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Foundations of business and tourism is defined as facing complexities of the organisation
which have arisen within business environment and to enhance overall flexibility. For business
this is significant to understand each situation and respective actions in order to correct the same
(Gretzel and et. al., 2015). On the other hand in order to perform in a better way technologies are
used by business which is moulded as per market requirements. In this project impact of social
media in business and impact of globalisation on UK is elucidated along with their positive and
negative implications. This analysis is helpful in expanding business profit in short range time
due to which overall market image can be improvised.
SECTION A
Developments in technology and social media impacted on way companies and organisations
market their products and services in last ten or fifteen years
Technological development are referred as vital aspect within business as these are
ensuring to develop appropriate innovation in businesses which enable them in attracting huge
customers so that these can be retained and lead a path to earn profits for the company. In the
current era of technological advancement and social media these are proven to be the most
appropriate ways to attract customers and understand their needs. These platforms are helpful in
retaining them for longer period of time so that their demands can be understood and met by
altering offerings in significant manner. Social media is associated with Facebook, Instagram and
many other online platform where information can be circulated on real time basis as in current
time people are highly active on social media. In the last ten to fifteen years high development is
seen in technologies and social media which is having positive implications on revenue and
profits of the company in global periphery (Du, Lew and Ng, 2019). In the industry of tourism
social media is having high impact in enumerating customer attraction and earning profit
thereon. Social media is consists of attractive images and impactful content through which
customer form any region may get attracted and this provides positive benefits for tourism
industry as well. In recent years numerous development has seen within social media which are
having high impact on organisation and businesses which are working in tourism sector. Rapid
change is seen in services or product delivery due to advancement in technology and this is