Impact of Technology and Social Media on Marketing

Foundation of business and
tourism
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section A..........................................................................................................................................3
Discuss how developments in technology and social media have impacted on the way
companies and organisations market their products and services in the last ten or fifteen years.
.....................................................................................................................................................3
Section B..........................................................................................................................................6
How globalisation as a phenomenon has impacted on a country or region of your choice along
with its positive and negative effects of the phenomena.............................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Business is considered as a firm or enterprising entity which is involved into industrial,
professional or commercial practices. On the other side, tourism is regarded as the activities of
individuals travelling to as well as staying into areas outside its usual environment for business,
leisure or other intent (Chatzigeorgiou and Christou, 2020). Moreover, business management
comprises arranging, planning, developing, staffing or controlling as well as guiding a enterprise
potential for an intent of attaining the firm’s listed objectives. The topics which are going to be
discussed in this report are, development in technology as well as social media has affects upon
the way organisation market its goods and services within last ten years. Along with this, the
impacts of globalisation on country highlighting their negative and positive effects are also
discussed in this report.
MAIN BODY
Section A
Discuss how developments in technology and social media have impacted on the way companies
and organisations market their products and services in the last ten or fifteen years.
Developments in technology can draw upon various knowledge areas, involving
engineering, historical, scientific and other knowledge for attaining few practical outcomes.
Moreover, technology is often an outcome of science as well as engineering, although these as
human practice go before two areas. In addition to this, technology development is significant
aspect that enhances the economical growth rate at macro level as well as profitability and
market shares of organisational at micro level. Social media is regarded as any digital tool which
enables users to quickly build as well as share information with people. It encompasses a board
range of application and websites. It play vital role in connecting people as well as building
relations not only with main influencer through covering its firm’s industry but also answering
questionnaires as well as listening to its feedback (Khorsheed, Othman and Sadq, 2020). As per
some study that is performed earlier, approximates that organisation are enhancing its marketing
budgets through an average of 80% over upcoming few years for keeping themselves updated
with changes. Within last 10 years, development in technology and social media both has
impacted the ways of organisation’s marketing its products or services in positive manner. As
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