Business Analysis of Oxford University Press

This report provides a comprehensive analysis of Oxford University Press, including its impact on the external environment, SWOT/PESTLE analysis, competitive position, and key issues faced by the management. It also offers insights into the business strategies and solutions adopted by the organization. The report is based on concrete experiences and reflective observations, using the Kolb reflection model.

FOUNDATION OF
BUSINESS
COMMUNICATION

Table of Contents
Part 1 Business Analysis..............................................................................................................................3
INTRODUCTION.......................................................................................................................................3
ANALYSIS OF BUSINESS AND HOW IT IS IMPACTED BY EXTERNAL ENVIRONMENT
INFLUENCES.........................................................................................................................................3
Oxford University Press data...................................................................................................................3
SWOT/PESTLE Analysis........................................................................................................................4
Analysis of competitive position of an organization................................................................................5
Identify key issues faced resourcing, Management and operational issues facing owner and
management of company.........................................................................................................................6
Solutions..................................................................................................................................................7
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8
Part 2 Reflective report..............................................................................................................................10
INTRODUCTION.....................................................................................................................................10
REFLECTIVE REPORT...........................................................................................................................10
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................13

Part 1 Business Analysis
INTRODUCTION
Oxford University Press is a leading multinational publishing organization that published
the first book on 1478 in England. This organization performs scholarship, research and
education on global level. The company books, journals etc. are sold in around 200 countries
within 40 languages (OXFORD UNIVERSITY PRESS, 2020). The company also supports digital
learning in worldwide by providing oxfordenglishlearning.com, online research tools such as
Oxford Bibliographies online to help the students and researcher on global level to get their
study material easily and conveniently. This report includes an elaboration of business analysis
of Oxford University Press by using several models like Porter’s five forces model, SWOT,
PESTLE etc. along with issues that are faced by owner and managers related to operations,
resources etc. so that best results are enjoyed by an organization.
ANALYSIS OF BUSINESS AND HOW IT IS IMPACTED BY EXTERNAL
ENVIRONMENT INFLUENCES
Oxford University Press data
Figure 1: Oxford English graduates

SWOT/PESTLE Analysis
To analyze the company strength and weaknesses along with opportunities and threats
manager of Oxford University Press a adopting internal and external analysis tool i.e. SWOT and
Pestle that helps in overcoming threats and capturing more opportunities that present in
marketplace.
SWOT analysis
STRENGTH WEAKNESSES
 The major strength of Oxford
University Press is the strong reputation
within market due to these huge
customers is reliable of company
publications (Milani, 2019).
 Another major strength is that it
published around 6000 titles that
includes huge amount of books,
journals, scholars, printing music,
digital books, education school books,
textbooks and many more.
 The major weakness of Oxford
University Press is premium price of
products that affects company sales and
revenues.
OPPORTUNITIES THREATS
 The main opportunity for Oxford
University Press is digital development
in books, scholars, journal that are liked
by students and tutors worldwide.
 Increment in shares within emerging
markets is the major opportunities for
maximizing revenues.
 Number of competitors such as
Cambridge University Press etc. are
also attracts number of customers in
market that affect Oxford University
Press market share.
 High pressure on university library
budget is another threat for Oxford
University Press.
PESTLE ANALYSIS

 Political factor- This factor includes political situation within a nation (Yin and et. al.,
2019). In terms of Oxford University Press the current political standard related to
changes in school curriculum affect company cost of printing because due to this
company changes its policies as per political standard. In UK, due to uncertainties occur
by Brexit company faced the issues in importing paper from other European countries as
it includes high cost because EU charge trading products.
 Economical factor- This factor related to economic environment of country that directly
impact company profitability (Palepu, Healy and Peek, 2019). In UK, economic
slowdown leads to high inflation due to which cost of paper is high that impacted OUP
selling and profitability. Therefore, decrease in value of pound creates challenge for firm
to operate and negotiate with suppliers.
 Social factor- It includes trends, preferences, culture and social factors that affect
company and offerings. In terms of Oxford University Press, influx of students towards
higher education organisation creates opportunities for firm in sustainability and
profitability.
 Technological factor- Due to high advancement occurs in technology it will create great
opportunity for Oxford University press in changing printing style. Due to technology
company can quickly print the books, journals, scholars and in a cost effective manner.
Because of high usage of technology organisation move towards digitalization’s that
attracts number of students towards company.
 Legal factor- In this laws and regulations are included that are imposed by government
(Huang and et. al., 2020). In terms of Oxford University Press, they copyright their
books, scholars and patent company names along with books helps in creating
opportunity related to become a leader by earning profits.
 Environmental factor- In this due to digitalization OUP focus on eliminating use of
paper so that wastage of paper is eliminated and environment is safe. In this manner
organisation support sustainable energy practices that attracts people towards firm.
Analysis of competitive position of an organization
Porter’s five forces model refers to a framework that helps in analyzing competitive position
within an industry. In terms of Oxford University Press, manager emphasis on getting successful

results by gaining competitive advantage within marketplace for this manager apply porter’s five
forces model that elaborated below:
 Bargaining power of suppliers- In terms of Books industry suppliers power is high
because there are limited suppliers who supply quality to company (Bruijl, 2018). In
terms of Oxford University Press, suppliers power if high because they contracts with
supplier under licensing agreement in other European countries so that they get quality
material which gives profitable results to company.
 Bargaining power of buyers- Within Book industry bargaining power of customers is
high. These customers are students, authors, teachers etc. In terms of Oxford University
Press, the customer’s loyalty is strong because of quality of their books. This will attracts
number of customers.
 Threat of new entrant- As in Books publication industry threat of new entrant is not
moderate. To enter into this market business need high investment to sustain in market.
As company like OUP is working on large scale due to which they cannot fear of new
entrant in marketplace.
 Threat of substitutes- Substitutes within this industry is low because in this customers
are students who buy books to grow their future (Singh, 2019). In aspect of OUP, the
company deals in selling of books and scholars that attracts customers but due to
digitalization innovative substitutes are present that present as a threat for firm.
 Rivalry among the firm- In Books industry the competitive firms are moderate that
affects sales and profits. In terms of OUP the major competitor is Cambridge University
Press, Bloomsbury University Press etc.
Identify key issues faced resourcing, Management and operational issues facing owner
and management of company
There are several key issues which are faced by OUP management and operations that
affect company market sustainability and share. Some key issues are demonstrating below:
 The owner of Oxford University Press faces the issue related to competitors that are
present within marketplace such as Cambridge University Press, Bloomsbury Plc. Etc.
which affect company profitability and market share (OXFORD UNIVERSITY PRESS,

2020). To overcome this issue manager of firm analyze internal strength and weakness so
that they effectively working on it to get successful results.
 Due to release of kindle in worldwide sale of printing books are affected because students
want to read everything at Kindle without using print books.
 Management of OUP faced the issues related to digital technology present in market
because of this students reading style is developed. In this marketing management face
the issues in promoting and marketing their books and services within this digital world.
Solutions
By analyzing above models and issues several solutions are to be framed for OUP that are
presented below:
 To overcome the issues related to digital technology like Kindle that is present in market
for attracting customers. OUP focus on developing their e-learning books and scholars so
that they set their high position within marketplace. As because of high trust of customers
organization get positive result in launching e-books.
 Further OUP manager adopts the use of artificial intelligence in promoting their books,
scholars, journals so those large bases of customers are attracted towards it.
 Its competitors use old ways of printings that helps OUP to gain rival market by using
digitalization and proper management of teams. In this firm focus on collecting their
employees unique ideas and implement it within company to get higher results. For this
management team implement democratic style of leadership.
CONCLUSION
From above report it is to be concluded that business analysis is highly essential for an
organization because it helps in enhancing profitability and sustainability of business enterprise.
This report inculcates influence of external environment on business firm and to effectively
understand the term external environment this study is helpful. As it provides the knowledge
regarding macro and micro factors along with porters five forces model that helps company to
gain competitive advantage within global market.

REFERENCES
Books and Journal
Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
Huang, W.L., Hu, P., Tsai, S. and Chen, X.D., 2020. The business analysis on the home-bias of
E-commerce consumer behavior. Electronic Commerce Research, pp.1-25.
Milani, F., 2019. Digital business analysis. Springer International Publishing.
Palepu, K.G., Healy, P.M. and Peek, E., 2019. Business Analysis and Valuation. Cengage
Learning EMEA.
Singh, P.E., 2019. Impact of Market Forces on Engineering Consulting Industry. International
Journal of Management, IT and Engineering. 7(11). pp.190-193.
Yin, Y. and et. al., 2019. New retail business analysis and modeling: A Taobao case study. IEEE
Transactions on Computational Social Systems. 6(5). pp.1126-1137.
Online
OXFORD UNIVERSITY PRESS, 2020. [Online]. Available through: < https://global.oup.com/?
cc=id>

Part 2 Reflective report
INTRODUCTION
The reflection report is an integration of all my experiences that has lead to developing
the career when it comes to daily life or employability structure (de Schepper, Sotiriadou and
Hill, 2020). In today’s competitive world having employability is essential because of getting
successful results in corporate world. This reflection is to be done by using Kolb reflection
model that is also termed as experimental learning. The main aim of using this reflection model
is to elaborate the experience along with reviewing, analyzing and evaluated systematically
within four stages. This reflection report is based on personal experience in learning new skills
and knowledge on a regular basis in week 1 to week 5. These learning skills are reflected by
using reflection model that helps in dealing in future effectively and efficiently.
REFLECTIVE REPORT
This reflective report is based on several employability skills that are very essential for
me. These employability skills are important because I believe it helps in achieving the whole
course in which I involved (Hansen, 2019). This whole report is evolved around theoretical
aspects that I have learned by attending every week lectures so that my skills are getting
improved. I am using Kolb reflection model to analyze myself that helps in understanding and
evaluate future employability structure. This model is based on three stages and I am going to
use all three stages to explain my employability skills in evaluating the information that gives
reliable results at the end.
 Concrete experience- It is the first stage of Kolb reflection where I can consciously
experience a situation in which I involved in order to learn systematically and
appropriately. It also helps in improving existing skills and supports in learning new
skills that are significant to sustain in competitive world. This stage inculcates experience
that lead to develop my concerned skills (Glassburn, McGuire and Lay, 2019). In this I
am going to share my experience related to several weeks. In this several skills are
indulges in very week that are communication skill i.e. both written and oral where I have

involved in classroom discussion and many other activities related to presentation in front
of number of audience, group discussions that helps in developing the skills. To
developed and enhanced my skills. In another week I have to involve in developing
numeracy skills by attending the lectures where I have to use data and statistics. Further I
have to learned ICT skills by practicing Microsoft office software application. Therefore,
I also involved in problem solving skills in which I experienced that it is highly useful in
my personal and professional life. To learned this skills and knowledge my seniors are
highly supported but sometimes my classmates irritate me by creating confusing and
depression in my mind related to share ideas and thoughts to large audience at the time of
presenting myself. By involving in the modules I have learned several skills like
communication, problem solving ICT etc. and received theoretical knowledge related to
these concepts that helps me to confidently present myself in front of larger audience.
 Reflective observation and Abstract conceptualization- - The second stage of Kolb
model is based on thoughts and feelings related to learning experience. In this it is to be
observed by me that these learning skills are very helpful in developing the employability
structure. In this I have to feel and observed that I have the issue related to public
speaking and before examine the importance of communication I cannot involve in
developing my skill. In this I feel that I am not comfortable to speak in front of larger
audience. But my written communication is good. To improve the oral communication I
would involve in presentation skill, classroom group discussion etc. to develop my
problem solving skills I have involved gathering information related to specific task and
handle it by taking faculty help so that my problem solving skill is to be developed. To
improve ICT skill I feel that I used Microsoft office not effectively and to improve it I
had to practice regularly by taking online class. During these I felt nervous at the time of
stepping out from my comfort zone. In this time I observed that my seniors and faculty
members appreciate me to my hard work for improving skills and feel best. At the time of
presenting my first presentation related to communication skill I have to used all my
experience that I have gained in my classroom and due to this my presentation is come
out very effectively and efficiently. To solve the critical issues present in week module I
have developed my problem solving skills that helps in developing the employability
structure in future perspective.

 Active experimentation- It is the last stage of this model where I have to practice the
new acquired theoretical knowledge (Page, Trudgett and Bodkin-Andrews, 2019). In this
I take my own reflections and thought about improvements that helps in developing my
employability structure. In this stage I have to evaluate all my experience that are linked
with both positive and negative factors. During my theoretical learning at classroom t
needed to understand several skills that are communication, problem solving, ICT,
numeracy skill. These theoretical knowledge helps in developing the growth of my
future. By taking participate in presentation skills within classroom I evaluated that my
friends and faculties highly supporting me that helps in gaining higher knowledge. In
problem solving skills only theoretical knowledge is not enough because it is not
developed effectively. To effectively improve it I have to involve in case study and solve
it appropriately. Now after evaluating it time of experiment it in organization by giving
interviews. These skills are highly useful to developed my career and provide me
employment in some reputed company that is the major motive of mine to involve in this
module. In this I have experienced that within business world there is high competition
due to which I had to face major competition. These skills are very effective and crucial
because it helps in fulfilling my dream to take employment in my dream organization. In
this communication skill are highly essential that helps me to select in reputed
organization and step ahead towards my employability structure.
CONCLUSION
From the above report it is to be concluded that reflective journal helps in examine the
several skills and knowledge that I have learned in several week. This report inculcates that in
current world where every person have so much to do and so much to learn where this report
helps in summarizing the skills of own that helps in sustaining in competitive world. In this
reflection, employability skills of me are to be analyzed that helps in sustaining in the corporate
world. During this module several skills are demonstrated such as communication skill,
numeracy skill, ICT skills, problem solving skills etc. because all are essential to get high level
of outcomes at the time of getting jobs.

REFERENCES
Books and Journal
de Schepper, J., Sotiriadou, P. and Hill, B., 2020. The role of critical reflection as an
employability skill in sport management. European Sport Management Quarterly, pp.1-
22.
Glassburn, S., McGuire, L.E. and Lay, K., 2019. Reflection as self-care: models for facilitative
supervision. Reflective Practice. 20(6). pp.692-704.
Hansen, S.L., 2019. Using reflection to promote career‐based learning in student
employment. New directions for student leadership, 2019(162), pp.61-73.
Page, S., Trudgett, M. and Bodkin-Andrews, G., 2019. Creating a degree-focused pedagogical
framework to guide Indigenous graduate attribute curriculum development. Higher
Education. 78(1). pp.1-15.