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Foundations of Business Communication Assignment - Costa coffee

   

Added on  2020-10-22

11 Pages3478 Words451 Views
Foundations ofBusinessCommunication

Table of ContentsMAIN BODY...................................................................................................................................3Business Case Company.............................................................................................................3Analysis of Costa coffee.............................................................................................................4Sustainable approach to Business Management including elements of strategic planning andCSR.............................................................................................................................................5Reflection on learning and development of key skills................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONBusiness management is consist with smoothly running of business organisation and it isthe process which includes leading, monitoring, controlling, planning and organising. Forgaining higher success and growth, it is required that an organisation has to manage and maintainthe project where they have to perform work or task (Weske, 2012). The report is based on Costacoffee which is a British multinational coffee house and it offer various coffee products to theircustomers. This is famous for innovation, technology mastery and create uniqueness. The mainpurpose of this assignment is explain the business case of respective firm along with return theycan invested amount that are useful for business concern. They are using work break downstructure and Gantt chart which is described ad it is required for completing the specific report inproper in order to manage and maintain whole activities effectively.MAIN BODYBusiness Case CompanyCosta coffee is the British multinational company and its headquarter is situated inDunstable, Bedfordshire and it is fully owned and operated subsidiary of Whitbread. It is thesecond largest coffee house chain in the world, and the largest in the United kingdom. It isannounced that Coca Cola intends to purchase the chain for euro 3.9 billion which is deal withexpected. It is the famous organisation which includes creativity, innovative technology andappropriate for groups which help in culture of innovation in order to deliver the technicalspecialist in handling the most difficult task. There are large number of employees which isaround 4,000 who are work for gaining higher income and profitability. The businesses hasaround 2121 UK restaurants in all over the 6,000 costa express vending services and facilitiesand further 1,280 outlets overseas. It is expand with around 3,401 stores and shops in all over thenations (Jeston, 2014). They are offer variety of products such as coffee, tea, sandwiches, sweetsnacks and iced drinks. The total income is approximately euro 1.167 billion and euro 153million. It can be analysed that project management indicate some of the major points whereCosta Coffee which has pay their maximum attention that are described as follows:The area of selected for restaurant should be clean and neat so that people can easilyapproach in the emergency. But, it should be determined that it will be placed near malls,emote areas and so more.

This is essential to plan space modular style so that the layout of the location of therestaurant look good and available space that can be used in better manner for theircustomers. Costa coffee should ensure that their will be place for park the vehicles of the customersas well as their staff members who work for serving food and items.This is required that they must be outdoors reviews from each and every customersbecause this will make them feel happy and satisfied. Apart from this, photo muralsshould be hanged on these locations where outdoor views are not possible for time passof customers (Goetsch and Davis, 2014). Using familiar and culture areas where customers are protected from all disputes andconflicts which occurs within an organisation. It must be keep in mind by Costa coffee that entering area of restaurant and establishmentis designed in such way which attract large number of customers. They should adopteffective strategies and policies which are best suitable for the employees. Analysis of Costa coffeeCosta coffee is the multinational coffee house with the British roots which headquarter issituated in Dunstable in the UK. It is enhancing the ownership over the whole array of subsidiaryin the form of subsidiary ownership of the Whitbread. Costa coffee is the vast market in sizealong with second largest coffee house after Starbucks. Costa coffee is the genius idea of towbrothers Sergio and Bruno Costa, and it has currently has 1300 and 75 restaurant in all over theworld. The international coffee house generate huge income and revenue in terms of salesprofitability in better manner. The main competitors of Costa coffee in the UK is Starbucks thathas sustainable share of the market price. Costa coffee is an British multinational coffee housecompany headquartered in Dunstable,Bedfordshire (Drucker, 2012). It is wholly ownedsubsidiary of white bread. It is a leading UK coffee shop chain known for their handcraftedcoffees with the most perfect beans roasted properly for the perfect coffee flavour. Companysells different types of products such as hot drinks consist of coffees, teas and hot chocolates andcol drinks including Frostino and fruit coolers and savoury snacks and cakes and pastries. Itoperates 1,280 stores through out the world in 31 countries. Emphasis of costa coffee lies onluxury and comfort with style. The ambience provided is trendy as well as soothing. Thedominant colour in the logo and the premises of is brown with significant touch of black, white

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