Foundations of Business Communication

This document discusses the sustainable approach to business strategy and management, with examples of strategies used by businesses to operate ethically and sustainably. It also examines the formulation of CSR for micro, SME, and corporate businesses, and how success in CSR strategies can be measured. The subject is Foundations of Business Communication.

Foundations of Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
Explanation of a sustainable approach to business strategy and management – evidence by
examples of strategies that businesses use to operate in an ethical and sustainable way...........3
Examine the formulation to CSR of micro, SME and corporate business and how businesses
can measure success in its CSR strategies..................................................................................6
PART 2............................................................................................................................................9
Reflective Report on Key Skills Development...........................................................................9
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12

INTRODUCTION
Business management is considered as act in which company will organize people in
order to accomplish work in properly for attaining desire goal as well as target. This will include
several factors such as planning, organizing, leading, staffing, controlling, directing and so on as
well as it will also help a company in conducting business effectively so that they sustain at
marketplace (Besana and Esposito, 2016). For effective business management it is essential to
conduct proper business communication at workplace because through it each and every
members accomplish their work successfully.
Organisation selected for conducting this report is TESCO which is a public limited
company operating at retail industry. It is founded by Jack Cohen in 1919 and its head office is
located at England, United Kingdom. Area in which respective company is operating are United
Kingdom, India, Thailand, Poland, Hungary, Ireland, Malaysia and so on (Spector, 2015). Topics
which are included in this report are different sustainable approaches in respect of business
management and strategy. Along with this it will also include several approaches to CSR
activities in context of micro, SMEs and corporate business as well as it will also include
reflective report which include different skills of a person.
Explanation of a sustainable approach to business strategy and management – evidence by
examples of strategies that businesses use to operate in an ethical and sustainable way
For every firm it is essential to conduct effective business strategy and management in
order to sustain business in ethical manner. Business strategy is consider as combination of
competitive moves as well as actions which a business unit can adopt in order to attain several
aspects such as attract end users or customers, strengthening performance, attaining goal and so
on (Campbell, 2013). On the other hand business management is considered as act in which
company management organize peoples or its staffs in order to attain their desire goal and target
in successfully manner. This practice will include several activities like organizing, planning,
leading, staffing and so on that help in achieving desire goal.
In respect of TESCO they adopt several sustainable approach through which they can
strategies its business in ethical as well as sustainable manner. Sustainable approach is defined as
strategy which is adopted by a company in order to grow as well as develop business activities

by concerning nature, social capital and produced so that they can help society in successful
manner. Some sustainable approaches which are adopted by TESCO are given below:-
 Environmental approach: There are two kinds of business environment within a
business which are internal and external. However, environmental factors like
economical, legal, global and technological factors are need to be consider by the TESCO
in order to maintain a high level of sustainability. It is one of the best approach that could
be utilized by a business by managing all external and internal factors. Sustainability of
the organisation will help in to increase revenue and will improve the brand name in the
eyes of their service users. All the ethics are also need to be consider by the organisation
in order to run business effectively. This particular approach will be beneficial for
analysing various environmental factors of te business through means of PESTLE
analysis. (Xiang, Tussyadiah and Buhalis, 2015)
 Social approach: This kind of approach consist of high level of community practice. The
organisation should build their strategies and planning according to the social
perspectives and according to the needs and demands of their service users. It includes
various ways for bringing sustainability in the business. TESCO must use this sort of
approach for connecting with a large number of populations. The organisation should
consider all social factors for meeting and analysing the demands of customers. Strategies
for community must also develop for the overall sustainability of the organisation.
Illustration 1: Sustainable approach
(Source: Sustainability, 2017)

Basically social approaches is to analyse the impact of business in positive and negative
manner on individuals. Social license to business rely on efforts of social sustainability. It
will help to identify and unlock new markets and help to attract and retain business
partners which will eventually lead to sustainability. (Constantinides, 2014)
 Corporate approach: Such kind of approaches focus on organisational actions with an
objective to achieve target gaols and objectives during attaining competitive advantage
(Smith, 2016). This particular approach include implementations of operations of a
business effectively for achieving satisfaction and demands of customers. It basically
increase the equity of the organisation and help the overall business to gain trust of the
investors. With the help of this approach, TESCO can achieve sustainability of the
business and can enhance its revenue. Respective organisation should regular review their
cooperate plans for improving their weak area that are not being productive.
 Carbon approach: In context of this particular approach, organisation must focus on
employee engagement. Reduction of carbon in respective organisation will help in
changing the behaviour for the workplace and help in eliminating unnecessary
consumption of energy. This particular approach will help in cutting emissions of carbons
in the organisation. It is a business approach for applications of workforce engagement
strategy and change behaviour programs for encouraging employees to save energy in the
organisation and eliminate the percentage of carbon emissions along with waste and
water (Mayfield and Mayfield, 2012). It could be done through providing training to the
employees to save their energy at the workplace. It can also be done through engagement
of employees that have a great impact on energy efficiency.
 Certification approach: According to this approach it is essential for a company to
certify their business operations and functions to legal authorises so that they can ensure
that all the activities are conducted in proper manner (Golob and et. al., 2013). It will also
enhance company goodwill through which they can operate in an ethical as well as
sustainable manner. In respect of TESCO they are operating in retail industry due to
which it is essential for them in follow all rules and regulation related to business strategy
and management so that they can operate in ethical as well as sustainable manner. For
example they may consider and follow all the food safety regulation which are available

in their supermarket because it will help in ensuring its ethical practices for long time
sustainability.
 Renewable energy approach: In respect of this approach company must use bio energy
while they are conducting their business operations and functions. This is so because
through it they enhance their goodwill at the marketplace as well as it will also help in
attract more customers, investors and shareholders (Herlin and Pedersen, 2013). In
context of respective company, they are operating at large level so by implementing
renewable energy approach they can enhance their market value at the global level which
directly lead to increase customers and investors. For example: in order to this they may
adopt various practices or activities such as they can offer their products in eco friendly
packages, they avoid plastic packed food, use those materials which can be reused and
many more. By these methods TESCO can conduct their business strategies and
management in effective manner which leads to conducting operations as well as
functions in ethical way which ensure sustainability of company.
These are some of the main sustainable approaches which are adopted by TESCO in
respect to business management and strategy which help them in conducting business in ethical
as well as sustainable manner.
Examine the formulation to CSR of micro, SME and corporate business and how businesses can
measure success in its CSR strategies.
The Corporate Social Responsibilities is the business model that is self regulating which
assist an TESCO organisation be interpersonal responsibilities for their stakeholders, own
business as well as the public. Through take participation in corporate accountable in the social
group is referred as corporate citizenship (Bolshakov, 2015). In this company this can be
intended of sort effect on all the features for examples are environmental, social, including
economic and society. It is the wide formulation which takes part in many kind of descriptor that
is relying on industry or country. It is very evenly important for the TESCO and community also.
These kind of activity that can aid beat a powerful or strong connection between employers and
employees, so that they could feel more linked with the global world around that people. The
benefits of CSR for this business of the company that they prevent financial ramifications,
maintain a positive reputation it consider environmental consciousness, local community, social
concern. Moreover, it raise worker loyalty by giving better jobs and encouraging higher

professional workers or moral standards. In the CSR there are four various approaches that is
economic, stakeholder, environmental, societal approaches. There is the discourse of assorted
approaches of CSR on antithetic signifier of business administration.
Micro Company: Some type of micro administration has to execute their activities that is
related to business at a definite level. In this the major purpose of the administration gain or
make benefit by marketing their wages and employments in the market place. It is the primary
level of the enterprise where they don't have any kind of accountable to the way of cultural
society, on the other side their demand is they require work with the approaches of CSR
(Carayannis, 2014). This type of company consider economic approach, so that it is very crucial
for the organisation of businesses to interpret that they should work in reported to the lawful
demands through following entire regulations or the rules in a very systematic way. The best
example of economic approach is The Lily Bakery it include in the economic micro organisation.
It is the responsibility to execute the activity of occupation according their accessible assets.
SME Company: This is a sort of business organisation in which they carry through the
business enterprise activity at a very higher program in the comparison of some other micro
organisation. The major obligation of the SME administration is to earn and make benefit or
gives entire needful profits to all and to each one stakeholders to carry on with the marketplace.
These kind of organisation has to look for the approaches of the stakeholders so that it is
very needful for the work of the company that is must for the demand of the stakeholders. In the
approaches of Stakeholder, it is required for the administration to search that what they are desire
from the TESCO in upcoming time period (Holtzhausen, 2014). In accordant to that they are
requisite re-create their whole track that they want. On the other hand, discussed about the SME
organisation, the best example of the the SME is Lincoln. where company have to predate the
approach of the stakeholder in CSR. If in case the administration of the organisation is unable to
execute according to their demands then company may have to confront various type of problem
at a precise various phases.
Corporates: A lawful variety of establishments business that declares in the company that
have apart legislative entity with the proprietor of business. These type of operation in business
that are entirely owned or controlled through the staff members as well as the benefit of the
business firm are determined by the endeavour of the assets in the administration. In these days
the company are engrossment for social duties that is reduce poverty on national and

international level, environmental protection, protecting the rights of the women. Primarily the
the obligations are associated with responsible plan of action and their approaches chiefly
function to the way of the retaining and attracting customers which include as an important
assets that is very needful for the lengthy time period success and growth of the organisation.
These type of administration which motion towards the environmental and social
approaches just because overall business firm willing to remain for a prolong time period in the
marketplace with their proceeding position. In state of the success in business must necessitate to
include environmental and societal approaches to get a huge success in the market. In this the
phenomena for the approval of nature, employees, customers, society and businesses. It will
provide effectual results and higher phases of performance, profitability and productivity.
In context of micro, not each and every approaches of CSR are same. corporates and
SME whole are centred on the various type of schemes due to obtain their success and growth
according to their requirements and size (Luftman, 2017). It including that as the micro
approaches for the social kind of duties as they adjusted to execute the activities of businesses in
reported to the accessibility of informant. Likewise, they believe that they carry through their in
lawful manner for their organisational activities that assist to enhance the opportunities of
earning immense benefits and obtain higher success in the challenger marketplace.
On the other hand the SME type companies predate the approaches of stakeholders for
the CSR activities as they majorly accented on their wishes and requirements of stakeholders. So
that, it is very important for controlled of the business enterprise to find out that what type of
employees is wish from the administration in upcoming time period. According to the several
schemes and processes to those implement and plans in order to gain benefits for their
companies. To increase the corporates that predates environmental and social also for the success
of market at a very larger scale. So, all type of companies approaches get advantages for the
growth of market.
There are various manner that are utilized due to measures the success and growth of
organisation in business enterprises that consider for the newer customers to acquiring, gain
important results, cost saving etc. All types of business wants to obtain success at a higher level
in the marker place so that, these approaches can use the activities of CSR that gives profits.
According to the measures the success through utilising the CSR approaches that companies can

show their results in assorted terms for example selling, income, customer base, investors growth
in their profitability.
PART 2
Reflective Report on Key Skills Development.
The key skills development areas and it evaluation are developed on the basis of above.
There are several areas occur in key skills development such as communication, working with
others and problem solving skills. So the reflective statement of this is prepared as I has
developed my key skills through conducting the research on growth and development of business
by identifying their business strategies. With the identification of this strategies, it helpful me in
increasing my skills more effectively. This reflective statement it is based on the concept of key
development area and how this can help me in developing my own skills.
The key skills development is essential analyse the skills and abilities of mine so that it
can help in increasing the growth and development of the company. As it helps in analysing the
skills disparity of development. There are lots of skills are required in an individual in order to
develop the growth of company. These skills includes cooperation and coordination skills,
communication, data statistics and problem solving skills. In order to develop the foundation of
business I have worked on my key skills that are communication, problem solving and work
related skills that are described below.
 Team work skills:- At the time of course of research, I explore the strategies of
approaches and responsibilities that attain by foundation of business communication. The
team work skills are required in all business strategies as it helps in delivering the high
sustainable success in the market in an suitable and ethical manner. To do research on
this, an effective team is required who can collaborate with each other by sharing
information and strategies. With the help of this better experience in my research, it helps
me in developing my team working skills. The team work required planning, punctuality,
listening skills, decision making skills, conflict solving ability and knowledge to work
properly in an organisation. The team work depends on the proper functioning of these
skills that are required in an organisation in order to achieve the success of a company
that can be sustain in the market. Each individual has different sets of thinking, abilities
and experience which can help in developing other skills. The team work skills work on

particular situation by performing together. The team work skills are highly required to
be work in an appropriate manner as it facilitate the marketing of company.
 Problem solving skills:- I have learned lots of things regarding the action of relation of
business communication that can help in developing my skills of problem solving.
During the analysing of information collection, I faced many problems regarding this and
I learn different strategies that can help myself in improving my skills. I found many
ways to resolve the issue that comes under this are while data collection that help me in
building my key skills of problem solving skills and also teach me to resolve issues on
time in an effective manner. The result of this occurs in a positive manner as I learned to
manage the whole work on time. It also includes the collection of data that can be
appropriate, reliable and valuable for the growth of the company. This skills is necessary
to be learned in both personal and professional because it is very useful in solving various
issues from which the individual as well as the company's growth is effected. It gave the
rich experience to me in problem solving at different stages of life. Before this research I
faced many issues which are not solve in an effective manner but after this research now I
can solve the problems with full confidence and enthusiasm. With the help of this, now I
had developed the different sets of mind and idea, calmness, patience in order to solve the
problems effectively.
 Communication skills:- This skills are required in order to develop the growth of any
company as it provides sustainability to the company. With the help of research on this, I
can develop many things and can also develop my communication skills. This skills help
in achieving the success of an organisation. After this research, I have learned
responsibilities of social corporate and their importance with in the company to attain the
required success. This skills are differently work in different organisation. I have learned
the approaches of sustainability of Tesco Ltd. That are applied by the company. With
this, they can operate their different organisational activities in a very suitable manner.
The research help me to build my communication skills by a report of oral and written. I
have to discuss about this report to the all students of classroom in such way that they can
understand all the research in well manner and summarized way of information. This will
help me in increasing my communication skills with a broad level. The discussion of this
report also help me in developing the communication skills in written manner.

At last, the entire research have me the appropriate information, knowledge and
experiences that are required to enhancing the growth of company. The development of my skills
can help me in the achieving different opportunities with an enthusiasm. I am very thankful of
everyone who help me and gave me an opportunity to develop the knowledge, experience and
level of understanding that help me in developing my personality skills including verbal and
written communication, team work and problem skills which are necessary to achieve a specific
goal of an organisation. It can help in increment of knowledge of an individual and coordinating
or cooperating skills with other team members. This gave me a priceless and valuable experience
that are going to help me in further goals of an organisation to achieve. This experience facilitate
more confidence to receive the opportunity that can be proven to helpful for me. I personally felt
that this research gave me in developing my skills that is directly link to the developing of my
personality from which I can grab different and better opportunities in a company.
CONCLUSION
By above mentioned points it can be summarise that for every company it is essential to
conduct proper business communication as it will help in conducting effective business
management. There are numbers of sustainable approaches which a business unit can adopt in
order to maintain business strategy and management in effective manner which help them in
operating business in ethical as well as sustainable way. For example Environmental approach,
Social approach, Corporate approach, Carbon approach, Certification approach, Renewable
energy approach and Corporate approach. Along with this there are also different approaches
related to CSR (Corporate Social Responsibilities) for micro, SMEs and corporate business units
so that they can sustain in marketplace for long time duration. According to this level of CSR
activities conducted by micro, SMEs and corporate business units are different because their
status are also different. In respect of that micro business will conduct CSR activities at small
level such as taking care of garden whereas corporate business will conduct it at the large level
like development of school, hospital and so on.

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