Sustainable Approach to Business Strategy and CSR Examples

Foundation of Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1................................................................................................................................................3
Sustainable approach to business strategy..................................................................................3
Various examples of strategies for sustainability........................................................................4
Recommendation for development of strategy...........................................................................5
CSR approaches by different types of businesses............................................................................7
Corporate social responsibility....................................................................................................7
Corporate social responsibility by micro businesses..................................................................7
Corporate social responsibility by SME.....................................................................................8
Corporate Social Responsibility by Corporate Businesses.......................................................10
CONCLUSION..............................................................................................................................11
Part 2..............................................................................................................................................12
Reflective Report on Key Skills Development.........................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
In order to have the successful business as it is necessary to have the proper compliances
with the rules and responsibilities so that they can make the best use of several resources in order
to get the effective results in the business environment. Sustainability refers to the business
practices in which the good brand image of the company can be established by creasing the good
impact on the business environment. It helps the business to retain the large market for a longer
period of time in order to develop the good brand image in the market. Corporate social
responsibilities refer to the tasks which are performed by the organisation with the consideration
of supporting the society by offering collegial aspect in the market. Every business have the
social responsibility to serve the society. This respective report will cover the various examples
of the SMEs, medium size organisation and corporate organisation in order to follows the social
responsibilities. Along with this are reflective essay that is related to the employability skills is
also mentioned in the respective report.
MAIN BODY
Part 1
Sustainable approach to business strategy
In the current era, it can be seen that there are various types of different approaches
which is used by the business in order to expand their business by which they can establish a
good brand image in the market. Different types of strategies helps in meeting the competitive
advantage and the higher profitability within the organisation so that they can run for the longer
period of time. There are various research has been conducted and it has been analysed that 62%
of the employees are engaged in the developing the various strategies so that they can make the
best use of their resources in getting the best results. In order to achieve the recognized goodwill
in the market, they are using the sustainable strategies (Argenti, 2017). The sustainable approach
which is used by the nay business is considered to be the set of economic, social, environmental
and social aim of the company. The stakeholder of the company are also using these strategies so
that they can comply with the business environment in order to get the long term benefits. These
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days all the business enterprises are focusing on gaining the long term benefits rather than
gaining the short term benefits.
Various examples of strategies for sustainability
There are various organisation that are successfully running their operations on the basis
of following sustainability so that they can grow in the large market. Some of the organisation
and the steps taken by them is explained as follows:
 Unilever and the Nestle are the big firm in the retailing industry and they both are
working with the consideration of reducing the use of carbon footprints. Nestle is
working on offering the organic product in the large market and ensuring that quality
products and be reach to their potential customers (Ashour, 2020).
 Pepsi and Coca-Cola are the leading company in the beverage industry and they are
targeting the voters towards ship in order to make sure that water replenishment can be
motivated.
 Nike and Adidas are the sport companies which are focusing on the sustainable
development. Nike is successfully is reducing the waste along the with the carbon
footprints as they are sustaining in the environment. Adidas is decreasing the sue of
plastic in their products so that they can make the best use of various resources and also
focusing on supply chain management.
 Various auto mobile company is working towards reducing the pollution in the
environment so that they can sustain in the market by doing CRS activity. BMW and
Toyota are working towards offering the economic cars so that they can reduce the sue of
carbon footprints and work with the consideration of establishing sustainability
development in the business.
 There are various finance companies which are engaged in the development of t
 There are a number of companies in financial sector as well that are helping businesses to
do good for society. They are helping local communities in order to enhance their
standard of living. They are helping communities to retain the culture and enhance their
business opportunities as well (Blaylock, Ellis and McCracken, 2018).
 A number of different automobile companies are also working in order to reduce the
pollutants they are releasing in the environment. Toyota and BMW are working on
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