Foundations of Business Communication: Doc
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Added on 2021-02-21
Foundations of Business Communication: Doc
Added on 2021-02-21
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Foundations of BusinessCommunication
Table of ContentsIntroduction / summary of the project brief and task..................................................................3Part 1................................................................................................................................................3Explanation of a sustainable approach to business strategy and management...........................3To evidence and analyse the different approaches to CSR of Micro, SME and CorporateBusiness.......................................................................................................................................5Part 2................................................................................................................................................71. Personal reflation based on learning experience.....................................................................7CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12
Introduction / summary of the project brief and task.Business communication is one of important attribute for an organisation to sharingknowledge and information among masses both inside and outside of an organisation thatperformed with motive of commercial benefit. It is kind of mutual exchange of various attributesthat are understanding, originating from side of receiver to get important insights andinformation to remain always competitive in the market. This report is based on the costa coffeewhich is an multinational coffee house company headquarter is in Bedfordshire. It founded inLondon in year 1971 by costa coffee family as the whole sale operations that supply roastedcoffee to caterers and Italian coffee shops. This report is based on the sustainable approach forthe business strategy and management that helps to operate in ethical and sustainable way. It alsoincludes various kinds of approaches of CSR for Micro, SME and for corporate businesses.Further it includes the reflection section that elaborate about the various kinds of major skills andcompetency that developed by commencing that project. On other hand Costa coffee that use anew strategy in ethical manner to get sustainability that is they bring emotion led marketing toestablish into market by new costa light drink. They by promoting new campaign that are the 'All drink, none of the handles' that helps to tap the consumers concerns to consume lot ofcalories by hot drinks that create adverse effects on their body. That move towards the strategythat a positive change in creative approach to build brand loyalty. So all are these strategies helpsto organisation in creating brand with their loyalty to remain always competitive in marketplace. Part 1Explanation of a sustainable approach to business strategy and management.Sustainable development and their approach is very much important to meet the needsand wants of preset without the compromising future generations so that organisation remainalways competitive in the marketplace (Campbell, 2016). Sustainable development is very muchimportant concept that helps to balance but different competing needs in against the awareness ofenvironment, social and economic limitations. In context of Costa coffee there approach towardssustainability that are as follows:
They focus on incorporating environmental and social necessities by appraising andimplementing all kinds of bank funded projects by international good practices (Galegher, Krautand Egido, 2014.). They rely on the concept of providing financial assistance and technical alsoby aiming addressing the environmental and various kinds of social issues or concerns. Theypromoting economic inclusion and access towards the best community services such as waterand transporting services in proper manner. They commence the projects by providing genderequality that are very important to build a positive image in front of society to remain alwayscompetitive in the marketplace. They encourage the public participation by consulting andinformation to maintain regular strategic dialogue with stakeholders. To get sustainability in themarketplace the costa coffee apply the six sigma approach of environmental sustainability that itis an system of statical tools and techniques with motive of elimination of defects and decreasingthe variability of process to get optimum kinds of outputs in positive manner (Guffey andLoewy, 2012). That process includes the measurement, improvement and validation of variousworks and activities to remain always competent in the marketplace by putting right kind ofresources at right place. There are direct relationship in no. of defects per million opportunityand no. of standard deviation that helps to find out process specification. With the help of it theycan be able to provide one of best and error free products and services to remain alwayscompetitive in the marketplace. Various organisation to adopt sustainability uses various kinds ofstrategies and tactics that are spiceJet that build one of effective strategy by focusing on point topoint route structure and by minimum no. of destination by adopting frequency high. Theyattempt to tap unexploited regional market to get new destinations. That not only helps toenhance their product portfolio but invariably enhance the cost. That new strategy helps toremain sustainable into marketplace by contributing cost reduction and waste reduction. Theanother major example to attain sustainability is the Toyota which with help of marketdevelopment that they operate all over the globe as market development is one of mostsupporting intensive growth strategy (Martin and Nakayama, 2013.). With help of that strategythey grows and easily enter into new markets or selling into new markets by cost leadership thathelps to maximise the global market presence to remain always sustain into market. So all kindsof strategies that are adopted by organisation enables to remain for long time in the market bybringing new products and services.
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