Introducing Online Services for Society Cafe

Foundation of business Management
BBS013-1

Table of Contents
PART 1.......................................................................................................................................3
Business Case Company........................................................................................................3
Rationale................................................................................................................................3
Project plan milestone............................................................................................................3
Potential return on investment (benefit for company)...........................................................4
Project plan and budget..........................................................................................................4
Gantt chart..............................................................................................................................5
Work break down structure....................................................................................................7
Conclusion..............................................................................................................................7
PART 2.......................................................................................................................................7
Reflection...............................................................................................................................7
REFERENCES.........................................................................................................................11

PART 1
Business Case Company
Society cafe which is top cafe in UK who provide range of products and services to
their customers. Now, in the era of digitalization most of the firm are producing range of
product to their customers in order to stay competitive. In the same way, Society cafe is also
wants to introduce the product online for smooth functioning of its operations. It is so
because company is offering the range of product within a limited area, but by offering the
product online, it is able to meet range of new product which in turn leads to increase the
customer loyalty and improve the operations of a business as well.
Company is working within food and beverage industry and in this modern age, every
company wants to stay ahead in the competition. That is why, there is a need to make sure
that this new development within a business is beneficial and company also attract range of
customers as well.
Rationale
The reason behind choosing this specific topic is such that after analyzing the
situation, most of the companies are go through many problem due to COVID-19. After
lockdown most of the companies are offering product online by complying all safety
measures. Therefore, Society Café in Oxford is also looking to provide online services to
their customers so that it will help to attract range of customers and as a result, financial
performance of the company do not affected. On the other side, another reason for
introducing online business is to let met the demand of customers by offering the range of
product to customers which in turn leads to sustain brand image within a market (Shirazi,
Kazemipoor and Tavakkoli-Moghaddam, 2017). Further, through this plan, company will
come to know the needs of customers and then it offer the same product which help to
maintain customer loyalty.
On the other hand, through this plan, Society Café will easily maintain customer base
because through online services, it offer range of new product and services which help to
encourage people to buy the product. Even café offer good and healthy product which is
another USP of a firm that attract range of services.
Project plan milestone
There are around 2 main milestone as per the Gantt chart which are as mention below:

 Selecting the best online application: This is completed within 8 days and with the
help of application, customer select their product and place an order online
 Monitoring each stage: through this, each and every stage is review in proper manner
so that limitation are analyzed and this require 7 days to complete.
Potential return on investment (benefit for company)
The biggest benefit of introducing online business for the company is to increase the
financial performance of the company and maintain customer loyalty as well. Such that, in
this competitive era, every company wants to provide innovative product to consumer and
that is why, Society Café also provide online product services to the users in which it develop
online application which help to attract customers by offering discount and coupons for
regular customers (Benefits of using online service within a company, 2020). Even with the
help of online product, company improve the client service through greater flexibility and
also increase professionalism which provide positive impact upon the customers. On the
other hand, it also provide opportunities in order to manage the business from anywhere in
the world. Further, it also decrease paper waste which help to cost saving that improve the
financial performance of the company.
With the help of online offerings, company deliver the product fast and this in turn
leads to increase confidence among customers. Thus, both customer and company are
benefitted from online services because it will have an opportunity to purchase product and
service 24 hours and this in turn leads to increase the customer loyalty as well (Rumane,
2016). Moreover, it is also reflected that by investing a little amount, company is able to
generate the best output along with better customer relationship which help to meet the define
aim and objectives as well.
Project plan and budget
The project plan is the define document which provide a complete overview of entre
project and this are as mention below:
Goal: The goal of the project is to introduce online services to the customers which
help to attract range of customers and also improve the financial performance. Further, this
online service will assist Society Café to increase the sales up to 20% which in turn leads to
sustain the brand image at local level.
Key stakeholder: The key stakeholder for the company are customers, employees,
suppliers who assist the firm to execute the plan in better manner. Further, employees of the