Foundations Of Entrepreneurial Practice

Running head: FOUNDATIONS OF ENTREPRENEURIAL PRACTICE
FOUNDATIONS OF ENTREPRENEURIAL PRACTICE
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Introduction
Entrepreneurship is a concept that discusses either the ability to establish a budding
venture from incipient or subsisting conceptions, notions, or vision. It has a paramount
impact on replication to the vicissitudes in the gregarious and scientific underpinning with the
healthcare accommodation and its distribution system (Kuratko, 2016). The aspects of
healthcare and entrepreneurship are intertwined and there is a vigorous sodality between the
two concepts that have a more profound impact on the business practice. This is utilisable in
driving the healthcare and wellness industry, leading to an incrementation in the survival rate
of the population in a country. Entrepreneurship is verbalized to fortify the kineticism of the
healthcare industry in a forward direction, and thus, it evolved over time. The advancement in
the healthcare sector is due to early and innovative conceptions that avail in enhancing the
prospect of technology and quality of care in healthcare settings (Suryavanshi, Lambert &
Chan, 2019). The aim of the report is to develop an incipient and innovative entrepreneurial
conception and evaluation of several elements cognate to it. The notion that has been taken
into account is the Drone-distributed medical supplies that will be addressing the issue of the
circumscribed supply of medical resources in the healthcare system, which affects the health
of the population.
Discussion
Current issue
According to Saha and Ray (2017), drug, equipment, and medical supplies have a
profound impact on the quality of care and, thus, increment healthcare costs. The desideratum
for healthcare accommodations is vital for making precise and germane decisions or choice
of meeting the priority of healthcare need; consequently, constraining the prospect of wasting
the circumscribed resource in the healthcare sector. Many organisations have easy access to

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drugs; there are immense numbers of the organisation that have less information cognate to
essential medical supplies. There are various brands available in the market for offering
medical supplies and equipment to operate; however, the circumscribed accessibility of
medical supplies affect the care process. The population magnification, the long traffic on the
roads, and other factors are prevalent in both developing and developed countries that affect
the supply of medical resources (Apps.who.int, 2020). This results in infelicitous
procurement of the products that are not required because of technical incompatibility,
presence of subsisting stock, spare components and other consumables that are not present or
ineffective of the staff due to lack of training. Thus, it is crucial to fixate on this issue for
developing an incipient conception to leverage in as an entrepreneurial venture. The major
reason for developing drone-distribution medical supplies is the flood in Kerala that occurred
on 16 August 2018. The unwontedly cumbersomely hefty rainfall was considered to be the
heaviest in a century where 483 people died and 140 were missing (Mishra et al., 2018).
Summary of the idea
As discussed above, the issue of constrained medical supplies has negative impacts on
the healthcare sector. In order to address the issue in a congruous manner, an entrepreneurial
conception was formulated that involved a drone-predicated distribution system of medical
supplies. It can be verbalized that the process of distributing medical supplies is not
straightforward in nature, especially in adverse conditions such as war or environmental
disaster (Scott & Scott, 2017). The utilization of the drone will consequently sanction in
sending the products, thus, expediting the distribution process. In many cases, such as in an
emergency or natural disaster, the drone can be utilized for supplying medical supplies where
it is required the most in order to address the critical areas of treatment. The emergency
engendered in Kerala in 2018 led to the shutting down of every possible operation and
function in the state. This affected the healthcare sector in an ascended manner resulting in

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poor quality of care. Consequently, the supply of medical resources was hampered in such a
way that it leads to the poor outcome of healthcare. Consequently, the most congruous option
to mitigate the issue was drone-predicated medical supply distribution. The drone carried
sundry resources such as drugs, minuscule medical equipment, and other supplies in different
hospitals and healthcare settings that did not have accessibility by road. This was found to
ameliorate the quality of treatment and dynamically care to the affected population (Vishnu et
al., 2019).
Elements of the entrepreneurial idea
The conception of entrepreneurship is to promote the health and wellbeing of the
population of Kerala at the time of crisis. As per the finding, it was one of the most
consequential floods in the state as well as in India having an astronomically immense impact
on the general living condition of the people. People were subjected to sundry kinds of
diseases, which required immediate addressing in the hospital setting (Cosenz & Noto, 2017).
However, the amplitude of dihydrogen monoxide in the roads constrained accessibility as a
result; a considerable gap was engendered between medical care and medical resources.
Many hospitals lacked an adequate quantity of medical supplies as a result; it affected the
treatment; thus, incrementing the mortality rate. The havoc it engendered can be visually
examined by understanding the quantity of mazuma incurred or damaged, which was
approximately US$ 5.6 billion (Halgamuge & Nirmalathas, 2017). The elements of the
entrepreneurial conception that need to be analysed are novelty, advantages, benefits, and
technology.
Novelty:
The novelty is the quality of being incipient, pristine, and eccentric. The piece of trade
or article whose value is not merely for decorative, aesthetic, or comic in nature. Shanahan

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and Busseri (2016) opined that the shared experience of incipient cultural events or having a
subjective perception of an individual. The entrepreneurial aspects are characterised in taking
financial risks for an enterprising. The concept of drone-distribution of medical supplies is
verbally expressed to be novel in nature because of its concept. An unmanned aerial
conveyance (UAV) is verbally expressed to be a type of aircraft without the utilization of a
human pilot, which is controlled by the ground-predicated controller and a system of
communication. The flights can be operated with some degree of autonomy that can be either
by utilizing a remote controller or on-board computers. Aforetime, it was applied in military,
civilian, agriculture, convey, and law enforcement reasons (Dugdale et al., 2018). Moreover,
the utilization of the drone for supplying medical purposes in an emergency is not optically
canvassed. Thus, it can be verbalized that it is a unique conception that was implemented in
an efficacious manner. The utilization of the entrepreneurial conception was fair and
evaluated to be of more preponderant use than only gaining monetary benefits from it.
Consequently, the novelty aspect is associated with this particular conception.
Advantages
While assessing the advantage of the entrepreneurial conception, which is the drone-
predicated distribution of medical supplies, it was found several advantages were associated
with it. The advantages include:
• Not worrying about the traffic: the mode of transmission is air; as a result, the ground
level traffic does not affect the accessibility of medical supplies to different components of
the location
• Time-preserving: Since it does not have to peregrinate by road or utilize any
conveyance, thus, it can fly at its own speed (controlled by the controller); as a result, it is
verbally expressed to be time-preserving in nature

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• Not affected by external factors: The external factors such as political, convivial,
economic, and licit do not modify the operation or function of the drone
• High level of efficiency: From the analysis of the drone-predicated system, it can be
verbalized that it is an efficient and efficacious mode of transfer as it does not involve any
harm to the products being carried
• Help in the conservation of energy or natural resources: It does not include the
utilization of any energy or a natural resource as mostly, it is operated utilizing battery
backup in comparison to cars that use petrol or diesel, whose cost is incrementing at a high
rate. Ergo, it avails in the conservation of energy (Park, Kim & Suh, 2018).
Advantages
While assessing the advantage of the entrepreneurial idea, which is the drone-based
delivery of medical supplies, it was found several advantages were associated with it. The
advantages include:
 Not worrying about the traffic: the mode of transmission is air; as a result, the
ground level traffic does not affect the accessibility of medical supplies to different
parts of the location
 Time-saving: Since it does not have to travel by road or use any vehicle, thus, it can
fly at its own speed (controlled by the controller); as a result, it is stated to be time-
saving in nature
 Not affected by external factors: The external factors such as political, social,
economic, and legal do not affect the operation or function of the drone
 High level of efficiency: From the analysis of the drone-based system, it can be stated
that it is an efficient and effective mode of transfer as it does not involve any harm to
the products being carried

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 Help in the conservation of energy or natural resources: It does not include the use
of any energy or a natural resource as mostly, it is operated using battery backup in
comparison to cars that use petrol or diesel, whose cost is increasing at a high rate.
Therefore, it helps in the conservation of energy (Park, Kim & Suh, 2018).
Benefits
As per the analysis from the utilization of the drone-predicated system during the
Kerala flood, it was found that there were several benefits obtained. The benefits include it
involves accessibility at any time and any location, as the drone is minute in size and does not
require unique requisite. It can operate in both days and nights without worrying about the
weather condition; it is a safer distribution system as the distribution executive who is
responsible for distributing the package to the hospital is verbalized to have a peril factor, as
it is a broad-predicated activity. The jeopardy of injury, accidents, fuel run out, or delay is
associated with this kind of distribution of medical supplies (Carroll, 2018). The distribution
drones are thus, established for a safe system as this abstracts all the possible risk factors. As
an entrepreneurial conception, it is identified to have a positive impact on the stakeholders, as
it is an automated system that can be utilized for amelioration in terms of efficiency level. It
is even cost preserving and, thus, abbreviates the overall expense of the company. The
shareholders will have an incrementation in dividends and the reward will be offered in terms
of ingeniousness. In integration, it offers the issue of over-consumption. Dayarian,
Savelsbergh and Clarke (2020) opined that over-consumption is an ascending issue in the
world and, thus, is responsible for engendering an ample quantity of waste, pollution and
consumption of resources.
Technology
Technological speaking, the drone-based delivery system is advanced and modern in
nature. It utilises the modern technological advancement as it is equipped with various state

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of the art technology such as infrared camera, laser, and GPS that are controlled by the
remote ground control system (GSC) and thus, it is also known as the ground cockpit.
Benefits of the idea in the current healthcare industry
The entrepreneurial conception has certain benefits to the current healthcare industry.
It offers a timely and safe system that sanctions the distribution of medical supplies in places
that is not accessible in nature. As found in the case of Kerala flood, the state was locked
down, there was no communication, and conveyance facilities available for the healthcare
sector to offer treatment to the affected people, however, it can be optically discerned that the
utilization of the drone was auxiliary in supplying medical resources in waterlogged areas in
different components of the state. Magnusson and Hagerfors (2019) opined that it is
propitious as it can offer support to different fields of healthcare without having to worry
about the location, time, or any other external factors. The utility of the drone-predicated
medical supplies distribution system sanctions in enhancing the supply chain management of
the healthcare sector as a result of which, the treatment and care system can be amended by
several folds. The system is automated in nature and can be controlled utilizing a controller or
computer-predicated system that will sanction in navigating the drone through the air. Thus,
the travelling time truncates to a sizably voluminous extent and it preserves the internal cost
of the accommodations; as a result, the overall cost of the treatment can be truncated; thus, it
is economically feasible in nature.
Conclusion
From the report, it can be concluded by stating that an entrepreneurial idea needs to be
highlighting its benefits in the context of the current issue in order to be successful. The
problem that had been taken into consideration that led to the development of the idea was
the flood that took place in Kerala in 2016. It led to the lockdown of all the activities in the

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state as there was waterlogging in all locations, hampering the operations of the healthcare
sector. The primary issue that was faced during that time was a shortage of medical resources
as the pharmaceutical companies and medical equipment manufacturing companies were
unable to deliver products to hospitals and other health settings. The drone-based medical
supplies delivery system was introduced that helped in effectively resolving the issue, thus,
offering several benefits to the healthcare sector. The analysis of the idea was done based on
four factors, novelty, advantage, benefits and technology where, the idea was found to be
aligned with all these factors thus, can be stated to be a unique and potential beneficial not
only in term of monetary aspects but also for the community as a whole. Therefore, the
benefits that it can offer to the healthcare system in the future need to be investigated in order
to allow in applying it in the healthcare sector.
Evidence
Successful implementation of drone based medical system include:
https://www.dronesinhealthcare.com/
https://www.medicaldevice-network.com/features/medical-supply-drones/
https://www.statnews.com/2019/01/18/drones-deliver-medical-supplies-united-states/
https://www.ncbi.nlm.nih.gov/pubmed/30566722
https://www.cnbc.com/2018/12/13/drones-set-to-deliver-blood-and-medical-supplies-to-
ghanas-hospitals.html
https://www.theverge.com/2019/3/26/18282291/ups-drone-delivery-hospital-nc-matternet

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