Foundations of Marketing

This document provides an overview of the foundations of marketing. It discusses the relationship between segmentation, targeting, and positioning in the context of a specific industry. It also explores the importance of sustainability in organizations and the characteristics of services. Additionally, it explains the difference between selling orientation and marketing orientation. Finally, it highlights the key benefits of marketing planning.

Foundations of
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
A) To assuming any industry, brand or business type and with that elaborate the relationship
between Segmentation, Targeting and positioning of the business in the market aspects.....1
B) Why does the organisation seems to be making themselves sustainability in the
organisation?...........................................................................................................................2
C) Is service said to be an intangible? By interpretation with three characteristics which are
linked between service industries..........................................................................................3
D) By assorting of the selling orientation concepts which is different to the marketing
orientation...............................................................................................................................3
E) By “Fail to plan and plan to fail” is having phrase to associated with marketing planning,
highlight as well as the key benefits to presumes the marketing planning process...............4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The foundation of marketing is the procedure of selling, distributing, buying and
transporting etc for related with goods and services and getting manufactured in different raw
material consumed. Apart from it defines the marketing is comprises about to dealling with
consumer and acquiring the clients for profit maximisation (Payne, Frow & Eggert, 2017).
MAIN BODY
A) To assuming any industry, brand or business type and with that elaborate the relationship
between Segmentation, Targeting and positioning of the business in the market aspects.
As the industry is to obtain for this detailed report of marketing foundation is Automobile
industry in which the Aston martin Company private Ltd. It is dealing with premium cars and
sports vehicle modals products facilitates to consumers for making fulfilling the basic
requirement of the clients. The Aston Martin company is based on United Kingdom where it
main headquarter is operated through the origin country. The explanation of Market
Segmentation, Targeting and Positioning in perspective of Aston Martin company.
Marketing Segmentation
Through virtue of Aston Martin in marketing perspective they only focus to
manufactured the luxuries cars and premium sports cars fo, the premium cars models where they
execute the high class consumer and client for investors they served with this luxuries model as
to making meeting with their expectation.
Measurable: By evaluating the product segments and provides the basic information
about the consumer traits and demands on that the consumer size and power of purchasing
evaluated in terms of profiles, earning basis and other basic segment which can be measured on
the purchasing power as they can afford the quantity or quality of the product.
Accessible: The quality of Aston Martin is very exceptional in terms of deliverables of
services and provides high class of accessories to their high class customer (Bagozzi, 2018).
They basically concerned for the their clients request and demands and they procure information
for them and served royal services in models.
Targeting Market
On the basis of the target market of Aston Martin they formally determined the
consumer who are belong from big loyal family and having power to buying the luxuries model
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vehicle with right source of optimum requirement and making them satisfied through the
services. They have marketing strategy to making the retention of the existing customer for their
sustainability and potential benefits.
Positioning Market
The concept of positioning is the art of the designing the company’s offering and
procuring the identity in sort of the level of distinctive place in the mid of targeting high class of
premium customer to the target market, where they provide to maximise the potential benefits to
the organisation.
The above strategies is describing that the consumer are most important for them and the level of
services they provides them with accommodate the accessories as per the demand of their clients.
B) Why does the organisation seems to be making themselves sustainability in the organisation?
The organisational growth is depend the sustainability in the present situation of market
where the consumer are vulnerable as it dynamic attitude towards the approach of products and
services. As the clashes and challenges arises in terms of competitors, products specifications,
profit earning and most important financial loyalty. As through business approach the creation of
long term values by taking in determined as the organisation is get to operates as to sustain in
the market through marketing factor such as marketing mix, pestle analysis and other aspects. As
to implies various strategical approach to understanding the market scenario as well as the trend
is viral in customer taste and preferences according to that the company manufactured the
product as on the similar traits to retain as much as consumer from the market as well as the
increases the market share essential.
Every organisation always known the regulation and government policies can be a barrier
towards their customer and ongoing business activities where they understands the environment
as well as they procure as much as information to get improvised and sustain in the market such
as dynamic changes in product qualities in overall features, price strategy fluctuates in terms to
acquired more and more consumers in their hands. As per the most important role of marketing
and its procedure which aim at creating awareness about product and services of an organisations
(Chaffey, 2019). Promotion function of marketing ensures communication of attractive features
of product or services so that attention of large a number of customers can be attracted for
enhancing sales of product.
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C) Is service said to be an intangible? By interpretation with three characteristics which are
linked between service industries.
It is true that services are intangible in nature where consumer only gets experienced and
acquired the sense of accompanied by staffs which helps to make fulfilling demands or
expectations. In service industry companies are involved with the retail, sales and distribution,
transport, hospitality companies like hospital, hotels or restaurant etc. The industry which is
considered most prominent example lie hospitality industry where the different department of
hotel staff procure their effective services to their consumer within the resources that provides to
the staff through that they get all demand fulfilled their consumers. The essential significance of
services as in three modified segments are follows the services industry aspects which it
describes the benefits and importance of service factor. Form of Perishability The kind and
nature of services are high efficient mode in perishable in nature that provides the importance the
allotment of the time duration on the basis of service marketing (Armstrong and et . al 2018). By
Fluctuates of the dynamic demands as the service is changes according to the behaviour of the
consumer or need to implement the different changes in terms of other presence of service in the
some other company. Many of the times the qualities service having their peak demands as high
in nature, moderate and low in nature where the consumer gets aspired to the services quality to
making measured of an particular aspect. Existence of Inseparability The forming of personal
individual service is not having any separated identity and some are customized in their services
or may bet they are not more efficient to get retain the service similar qualities. Above three
characteristics are considered the focus to representing the quality of services changes in terms of
behaviour and attitude of new aspects introduced about the nature of services are vulnerable and
intangible through which it is featured for organisation.
D) By assorting of the selling orientation concepts which is different to the marketing
orientation.
The concept of selling orientation is having the existence in different to the marketing
establishment where the an organisational operating structure which determines the needs and
requirement the selling to the market (Christof and et. al., 2018). The company having the
middle aspect that particular organisation is looking for the selling efficiency in the individual
customer needs and wants. Selling orientation having the two types which propounded the
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communicate the customer and willing to the promotional activities along with they use to
personal selling to make product more efficient way to sell through mouth to mouth publicity
and promotes in different door to door marketing in accomplish way (Hill, L., O'Sullivan, &
Whitehead, 2017). In this Performa having the customer feedback where there is no point to
selling the product when there is a existence quality of feedback as per the solution to get
resolve it in different criteria such as product specification, price accumulation etc. the product
differentiation work in distinct factor as they introduced in the market with an objective where it
represent the brand, company and motive of to manufactured and how it will benefitial towards
the clients aspect requirement.
E) By “Fail to plan and plan to fail” is having phrase to associated with marketing planning,
highlight as well as the key benefits to presumes the marketing planning process.
The execution of any product strategy of an organisation it is not having nay type of
guarantee situation that it will succeed as there are many precautions which a company manager
identified an scrutinized in their decision making and prediction of the future outcomes can be
accomplish or not to be sustain. The way of effective marketing plan is basically a well
structured and properly defined written document that provides information about overall plans,
strategies and procedure that are taken by organisations to meet and achieve its business
objective (Key, 2017). Market plan is basically a tool that provides a complete framework and
guidance to execute and complete a task properly and within the timeframes as well as the
growth of the business is require new vision and mission which can guide towards the succession
planning where it leads for getting positive outcomes by performances through employees. As
there is need of proper market research before entering into new product within maket to get
analysed the situation can be crossover with many challenges arises like consumer satisfaction as
per their taste and preferences (Charter & Polonsky, 2017). This is one of the most essential part
in marketing foundation to get more and more informative data gathered as per the
accommodate to the customer point of view. This process of marketing research brings as
positive response to ward the marketing people as well as organisational people.
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CONCLUSION
By having a proper discussion on marketing foundation from this above report
summarization about the marketing aspects in different situations as now it comes to conclude
where the marketing segmentation, targeting and positioning, and styles of services nature,
specification with changing of consumer demands on the basis of their approach. After the part
of selling orientation having a point of selling good and services deliverable on what type of
consumer and time specification discussed.
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REFERENCES
Books and journal
Armstrong, G. M and et . al (2018). Marketing: an introduction. Pearson UK.
Bagozzi, R. P. (2018). Three systems underpinning marketing behavior. AMS Review. 8(1-2).
23-29.
Chaffey, D. (2019). Digital marketing. Pearson UK.
Charter, M., & Polonsky, M. J. (Eds.). (2017). Greener marketing: A global perspective on
greening marketing practice. Routled
Christofi, M and et. al. (2018). Customer engagement through choice in cause-related marketing.
International Marketing Review.
Hill, L., O'Sullivan, C., O'Sullivan, T., & Whitehead, B. (2017). Creative arts marketing.
Routledge.
Key, T. M. (2017). Domains of digital marketing channels in the sharing economy. Journal of
Marketing Channels. 24(1-2). 27-38.
Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: evolution,
development, and application in marketing. Journal of the Academy of Marketing
Science. 45(4). 467-489.
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