The four Ps of Marketing mix

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Marketing & Management
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Table of Contents
Introduction......................................................................................................................................3
Product.............................................................................................................................................4
Pricing..............................................................................................................................................5
Place (distribution)...........................................................................................................................6
Promotion........................................................................................................................................6
Direct marketing strategy................................................................................................................7
Conclusion.......................................................................................................................................8
Bibliography....................................................................................................................................8

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Introduction
Marketing is all about putting the right product in the right place and at the right time.
The marketing mix is categorized under the four Ps of product, price, place, and promotion. An
effective marketing strategy covers a broad range of areas rather than focusing on one message.
This helps the marketer to reach a wider audience by keeping the four marketing Ps in mind
(Jain, 2013, pp.24). The marketing mix framework help organizations to make strategic decisions
when coming up with new products and pushing those that are already available in the market.
The classification of the 4ps was first introduced in 1960 by Jerome McCarthy, who was a
marketing professor. Promoters and marketers can make use of different approaches to each of
the 4ps. Each of these elements can be examined on its own but in general, they are dependent on
each other. Apple Inc. is the largest technological brand going by the revenues it creates in its
financial year. The company is headquartered in Cupertino California in the United States of
America, with operations in almost all the countries in the world. In the third quarter of the 2019
financial year, Apple took the third spot in the global sale of smartphones coming after Samsung
and Huawei. The company shipped 46.6 million iPhone units, which was a slight decline over
the years. This represented a market share of 13 percent (IDC - Smartphone Market Share -
Vendor, 2020). Samsung is a South Korean multinational conglomerate company that has its
headquarters in Samsung town in Seoul.it has numerous affiliated businesses under the Samsung
brand. the brand is a leader in worldwide smartphone distribution having shipped 78.2 million
units in the last quarter of 2019, representing a 21.8 percent market share (IDC - Smartphone
Market Share - Vendor, 2020). The mid-tier smartphones propelled the company to these
heights. However, still, Apple dominated the market by revenue. This report will analyze the
marketing mix of the two smartphone giants by comparing and contrasting the 4ps of the market
mix.